购物 shoppingppt课件
合集下载
- 1、下载文档前请自行甄别文档内容的完整性,平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益,请联系客服反馈,我们会尽快为您处理(人工客服工作时间:9:00-18:30)。
购物 shopping
Background
Tmall(called taobao at that time) began to hold the commodity promotion(商品促销) on november 11,2009.At first ,the reason is that making people remember taobao and trying to appeal consumers to consume through the commodity promotion.But now “Doubll 11” has become the e-commerce(电子 商务) Festival,even influences offline stores(线下商城) .
The reason of crazy shoping
1、the commodity will have special discount
2、follow the trend
3、fall into temptation(诱惑)
4、reduce pressure
Rational citizens how to avoid the attraction of double11 1、avoid expressage fastigium(快 递高峰期) 2、the goods doesn't cheap much than before,it's just a methods for promotion
4、Have a firm belief
Thanks for your attente11,a large diamond was taked by 20million
Consumers' charateristics
1、hightly educated 2、Fashion consumption 4、Willing to face sales personnel directly 5、the incresed number of women Choping the hand family(剁手族) is that someone who is a white-collar worker is addicted to the online shopping. They feel very regretful after buying a lot of things through the Internet and promise they won’t do it again .”)
3、draw lessons from the past
Suggestions
1、Think about the things whether you really need
2、Don‘t be blind by the price
3、Communicate with the sensible people
Background
Tmall(called taobao at that time) began to hold the commodity promotion(商品促销) on november 11,2009.At first ,the reason is that making people remember taobao and trying to appeal consumers to consume through the commodity promotion.But now “Doubll 11” has become the e-commerce(电子 商务) Festival,even influences offline stores(线下商城) .
The reason of crazy shoping
1、the commodity will have special discount
2、follow the trend
3、fall into temptation(诱惑)
4、reduce pressure
Rational citizens how to avoid the attraction of double11 1、avoid expressage fastigium(快 递高峰期) 2、the goods doesn't cheap much than before,it's just a methods for promotion
4、Have a firm belief
Thanks for your attente11,a large diamond was taked by 20million
Consumers' charateristics
1、hightly educated 2、Fashion consumption 4、Willing to face sales personnel directly 5、the incresed number of women Choping the hand family(剁手族) is that someone who is a white-collar worker is addicted to the online shopping. They feel very regretful after buying a lot of things through the Internet and promise they won’t do it again .”)
3、draw lessons from the past
Suggestions
1、Think about the things whether you really need
2、Don‘t be blind by the price
3、Communicate with the sensible people