酒店组织管理第二次考试

SWOT system is very important for the hospitality industry. It can help Bellevue hotel for accurate planning objectives. SWOT is divided into four parts: S W O T.

S means strengths, which can develop that market, and the present size, structure, image, reputation and expertise of management. In Bellevue hotel, the strengths is two conference suites each with a capacity of 20, Bellevue regularly undertakes functions for business and private individuals and have a s pace for 50 vehicles for the part of conference. for the bedroom, there are 20 bedrooms and two suites, with total bed space for 50 guests, Jack and Jill are both have extensive experience in the hotel industry and Jack was a GM with Grand State Hotels where have 200 bed room for the bedroom.

W means weakness, which they may include. For example, any of the following: where are the present deficiencies in expertise, skills, resources, and funding? For the part of conference, the room too small for the number, conference room too large, was like being in a barn and no air conditioning is the weaknesses. For the bedroom, the room has a bit dull, lack of natural daylight and find something inaccessibility in the room is the weaknesses in the Bellevue.

O means opportunities, which is any favorable situation, arising from changes that directly influence both the hospitality industry, and the organization. I think it is the most important part in the SWOT system. In Bellevue, the part of conference, the hotel regularly undertakes functions for business and private individuals, road and rail links are excellent and both major Scottish airports serve the hotel. And in the part of bedroom, there are 150 rooms within a five-mile radius. Of these establishments, two are privately owned and two are company units and the new hotel facilities are being built.

T means threats, which are the opposite of opportunities, which can be created by changes in the fortunes of the economy or by environmental issues. In conference, the number of business and private individuals being restricted only by the space available and Bellevue only have two conference rooms so reservations are taken four weeks in advance for busy evenings. And in bedroom, the laundry facilities are breakdown on a regular basis and Isa is a best employee, but she is too old and she is considering looking for a less taxing situation.

A PEST analysis is an analysis of the external macro-environment that affects all firms. P. E. S. T. is an acronym for the Political, Economic, Social and Technological factors of the external macro-environment. In practice, the firm must prioritize and monitor those factors that influence its industry. I find some aspect will be influenced in Bellevue according the PEST analysis.

The political analysis: political stability

The economic analysis: type of economic system in countries of operation

The social analysis: demographics or class structure

The technological analysis: recent technological developments

The strengths can improve the profit of a hotel and attracting more and more customers, and the weakness can show why the number of guests is sustained downward. The opportunities can