国际电子商务英语全教程(教材)

具体收信人 和事由居中
D a te : 3 0 th M a rc h , 2 0 --
日期靠右
段首缩格
R e : S h ip p in g A d v ic e o f F re e z e rs W i t h r e f e r e n c e t o y o u r o r d e r N o . F 2 5 6 o f F e b r u a r y 5 f o r 1 ,0 0 0 s e ts o f F r e e z e r s , w e ’ r e p l e a s e d to i n f o r m y o u th a t t h e g o o d s h a v e b e e n l o a d e d o n b o a r d th e s / s “ P e a c e ” , w h i c h i s s a ilin g fo r y o u r p o rt o n A p ril 1 s t. W e ’ v e s e n t a te l e x to th e a b o v e e ff e c t th i s m o r n i n g . P l e a s e in s u r e t h e g o o d s a s c o n tr a c t e d a n d m a k e p r e p a r a ti o n f o r t a k i n g th e d e li v e r y. W e a r e n o w m a k i n g o u t t h e n e c e s s a r y d o c u m e n t s fo r n e g o tia tio n . W e a s s u r e y o u th a t o u r g o o d s w i ll b e f o u n d s a t i s f a c to r y u p o n a r r i v a l a t y o u r p o r t. W e a l s o h o p e th a t w e c a n c lo s e m o re b u s in e s s w ith y o u in th e fu tu re .
除信头外全部 左对齐
A tte n tio n : M r. W a n g , I m p o r t D e p t. D e a r S ir, R e: SH A M PO O W e ’ v e r e c e iv e d y o u r le tte r o f J u ly 1 0 th e n q u ir in g a b o u t o u r J O H N S O N 'S B aby Sham poo W ith N a tu r a l L a v e n d e r, b u t u n f o r tu n a te ly, th e s to c k o f th is p r o d u c t is r u n n in g lo w d u e to th e h e a v y d e m a n d . B u t w e w ill in f o r m y o u a s s o o n a s th e n e w s u p p lie s c o m e u p . W e s e ll a w id e v a r ie ty o f B a b y ’s S h a m p o o . A ll o f th e m a r e m a d e o f th e N O M O R E T E A R S f o r m u la . F o r y o u r r e f e r e n c e , w e e n c lo s e a n illu s tr a te d c a ta lo g u e o f o u r s h a m p o o s a n d w e h o p e y o u w ill f in d it in te r e s t in g . W e h o p e th a t w e c a n c lo s e b u s in e s s to o u r m u tu a l a d v a n ta g e in th e f u tu r e . Yo u r s f a ith f u lly, Jo h n so n & Jo h n so n
• Sample
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Blocked Style 齐头式
In this style, all parts of the letter are placed flush with the left margin and paragraphs are not indented. There are double spaces between paragraphs. •Sample
We are now sending you our quotation sheet for your selection. We also airmail samples and are sure that you will be satisfied with their superior quality. We hope to hear from you soon. Yours faithfully, Gary Johnson Back
Gary Johnson
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Sample (Blocked Style)
23 September , 20.. William & Sons, 43 Butts Road, Oxford, OX4 2JR, UK Dear Sirs, 500 Dozen Men’s Shirts Thank you for your enquiry in your letter of September 2 for our Men’s Shirts.
• Signature and position 签署
Other Parts of a Business Letter
• Reference 案号
• Attention line 注意事项
• Subject line 事由 • Enclosures 附件 • Carbon copy 抄送 • Postscript 附言
®
D oris F ergoson
The Layout of a Business Letter
Text
Hale Waihona Puke Baidu
Exs.
回首页
Text study
• Today almost all the business communities recognize with one consent the significance of essential communicating skills, for all business activities rely on the satisfactory exchange of information. • Basically, two main patterns of layout are in current used-the conventional indented style and the modern blocked style. • Whether the indented style or the blocked style is used is determeined by individaul taste or by a firm’s perferred style, whatever form is employed, an ordinary business letter consists of seven principle parts. Sometimes the letter might contain the other parts.
M e s s rs . W illia m & W a rn e r 1 0 5 R o lle r R o a d S y d n e y, A u s t r a l i a A t t e n t i o n : M r. D o n n a s o n , M a r k e t i n g D e p t . D e a r S i r,
Main parts of a Business letter
• Letter head信头
缩格式示例
齐头式示例
• Date 日期
• Inside name and address 封内名称和地址
• Salutation 称呼
• Message/Body of the letter 信文
• Complimentary close 结束敬语
Yo u r s f a i t h f u l l y, T h e E le c tro lu x C o rp .
缩格式示例
H o r is D e W o lle y
结尾敬语和 落款偏右
H o ris D e W o lle y (M a n a g e r)
1 J & J P la z a N e w B r u n s w ic k , N J 0 8 9 3 3 3 U .S .A . Te l: 7 3 2 - 5 2 4 - 0 4 0 0 Fa x : 7 3 2 -5 2 5 -0 6 2 2 E - m a il: c a r r ie @ j n j . c o m
D a te : 2 2 n d J u ly, 2 0 - S o f t H e a lt h C a r e P r o d u c t C o r p . R o o m 2 3 0 1 Y ili B L D , 3 5 N a n j in g R o a d , S h a n g h a i, C h in a
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Sample (Indented Style)
Dear Sirs, 500 Dozen Men’s Shirts Thank you for your enquiry in your letter of September 2 for our Men’s Shirts. We are now sending you our quotation sheet for your selection. We also airmail samples and are sure that you will be satisfied with their superior quality. We hope to hear from you soon. Yours faithfully,
S t G a n g s g a ta n 1 4 3 S to c k h o lm , 1 0 5 4 5 S w e d e n Te le x : 5 3 8 9 2 S H E L E C S S Te l: 4 6 -8 -7 3 8 -6 0 0 0 F a x : 4 6 -8 -7 3 8 -6 0 1 6 E - m a i l : h w l e e @ e l e c t r o l u x .c o m O u r R e fe re n c e N o . H /W — T 0 0 8 Yo u r R e f e r e n c e N o .
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Indented Style缩进式
• In this style,the first line of each paragraph is indented, and the subject line is put on the center, and the complimentary close and signature is put on the right.