[课件]国际商务英文版PPT
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Hale Waihona Puke Baidu
Academic Enquiries
Any question concerning the teaching of this subject can be made by contacting the lecturer, On:
Phone: 5129915 Email: yinhaoli@gmail.com
7
Learning Objectives
1.Be able to analyze the modern trend of globalization of business and appreciate its impact on the world economy and on business strategy. 2.Apply theories of strategic management to a multinational enterprise. 3.Identify strategies for surmounting constraints on international business operations.
4
Why Study “IB”?
Almost any large organization have international operations or be affected by the global economy. Small businesses are also becoming more involved in international business. You may eventually work for a firm that is owned by a corporation with headquarters in another country. To keep pace with your future competitors. To stay abreast of the latest business techniques and tools. To study international business to obtain cultural literacy.
9
International Business
Chapter 1 Globalization
10
Case Study
Wal-Mart’s global expansion.
11
Introduction
A example: a car Designed in Germany Assembled in Mexico by DaimlerChrysler Components made in the US and Japan that were fabricated from Korean steel and Malaysian rubber. Filled the car with gasoline at a BP service station. The gasoline is made from oil pumped out of a well off the coast of Africa by a French oil company that transported it to the US in a ship owned by a Greek shipping line.
国际商务英文版
The Lecturer
Yin Hao is a lecturer at Yunnan University of Finance and Economics. He has had 6 years of teaching experience in economics and management. He holds the Ph.D. degree in management from Hohai University. He has published more than ten articles in journals. He teach in international accounting and international business. His main research interests are in M&As and Integrated Evaluation.
8
Learning Objectives
4. Understand the major forms of international business activities. 5. Assess the risk and environmental considerations necessary for effective business strategy. 6. Develop an awareness of and sensitivity to the effects of cultural differences on management effectiveness in multinational enterprises.
5
How to Study
Lectures + Readings + Online Research + Class discussion Assessment: Attendance 10% Assignment and answer question 10% During examination 20% Final examination 60%
Ask questions !
6
Useful Websites
www.wto.org www.imf.org www.unctad.org www.worldbank.org www.x-rates.com maps.google.com www.cia.gov/cia/publications/ www.theodora.com/wfb/abc_world_fact_book.ht ml
3
About The Subject (IB)
The subject aims to make you aware of global trends that are generating opportunities and creating challenges for international business. It will help you to be a better manager through understanding the competitive international environment and the fundamentals of doing business overseas.
Hale Waihona Puke Baidu
Academic Enquiries
Any question concerning the teaching of this subject can be made by contacting the lecturer, On:
Phone: 5129915 Email: yinhaoli@gmail.com
7
Learning Objectives
1.Be able to analyze the modern trend of globalization of business and appreciate its impact on the world economy and on business strategy. 2.Apply theories of strategic management to a multinational enterprise. 3.Identify strategies for surmounting constraints on international business operations.
4
Why Study “IB”?
Almost any large organization have international operations or be affected by the global economy. Small businesses are also becoming more involved in international business. You may eventually work for a firm that is owned by a corporation with headquarters in another country. To keep pace with your future competitors. To stay abreast of the latest business techniques and tools. To study international business to obtain cultural literacy.
9
International Business
Chapter 1 Globalization
10
Case Study
Wal-Mart’s global expansion.
11
Introduction
A example: a car Designed in Germany Assembled in Mexico by DaimlerChrysler Components made in the US and Japan that were fabricated from Korean steel and Malaysian rubber. Filled the car with gasoline at a BP service station. The gasoline is made from oil pumped out of a well off the coast of Africa by a French oil company that transported it to the US in a ship owned by a Greek shipping line.
国际商务英文版
The Lecturer
Yin Hao is a lecturer at Yunnan University of Finance and Economics. He has had 6 years of teaching experience in economics and management. He holds the Ph.D. degree in management from Hohai University. He has published more than ten articles in journals. He teach in international accounting and international business. His main research interests are in M&As and Integrated Evaluation.
8
Learning Objectives
4. Understand the major forms of international business activities. 5. Assess the risk and environmental considerations necessary for effective business strategy. 6. Develop an awareness of and sensitivity to the effects of cultural differences on management effectiveness in multinational enterprises.
5
How to Study
Lectures + Readings + Online Research + Class discussion Assessment: Attendance 10% Assignment and answer question 10% During examination 20% Final examination 60%
Ask questions !
6
Useful Websites
www.wto.org www.imf.org www.unctad.org www.worldbank.org www.x-rates.com maps.google.com www.cia.gov/cia/publications/ www.theodora.com/wfb/abc_world_fact_book.ht ml
3
About The Subject (IB)
The subject aims to make you aware of global trends that are generating opportunities and creating challenges for international business. It will help you to be a better manager through understanding the competitive international environment and the fundamentals of doing business overseas.