新视野商务英语课件

2. Lead-in
6.[d]HRM: reduce the number of employees, to review salaries throughout the organization {downsize: to reduce the size of a company by reducing the workforce} {lay off, layoff} 7.[c] IT: computer systems, to insure that all the systems are working properly, design and develop new applications, to exchange and share information {Maintenance}

Warm-up questions

Arrange the following positions according to their level of authority Chairperson Senior Manager
Board of Directors
Middle Manager

Managing Director
View company structures in the real world
2. Lead-in
3. Reading
Exercise 1 Keys
1 F
2 T
3 F
4 T
5 F
6 T
Exercise 2: a. The company was founded in 1891. b. They established a research lab in 1914. c. They started to protect innovations with patents. d. The company launched the compact disc development. e. The Philips made its 100-millionth TV set.
1.Key Vocabulary
Separation of ownership from control over the operation of the company Delegation of authority and control due to the expansion of the scale and the progress of technology What is a stakeholder? Who are stakeholders of a company?
Present the structure of an organization which you are familiar with, (e.g百度文库 the organization in which your parents, friends work )
1.Key Vocabulary


Three groups of people The shareholders: the people who provide the capital and legally own the company Different types of shareholders: Institutional shareholders Individual shareholders
Innovate & innovation : Innovation [c]: a new thing or new method of doing sth e.g. I-pad is an innovation enthusiastically welcomed by the public. [u]: the introduction of new ideas, methods, or things e.g. The company has decided to encourage innovation and creativity. Patent: n. & vt. Creed
1.Key Vocabulary
Management structure Managing Director or Chief Executive Officer (CEO): the person appointed by the board of directors to run the company and to take the overall responsibility for the management/operation of the company Cf. General Manager (总经理)

1.Key Vocabulary
Role of the Board of Directors Shareholders elect the Board of Directors to oversee management and to assure that shareholder long-term interests are served. Through oversight, review, and counsel, the Board of Directors establishes and promotes Microsoft's business and organizational objectives. The Board oversees the company's business affairs and integrity, works with management to determine the company's mission and long-term strategy, performs the annual CEO evaluation, oversees CEO succession planning, oversees internal controls over financial reporting, and assesses company risks and strategies for risk mitigation. http://www.microsoft.com/about/companyinformation/corporatego vernance/default.mspx
1.Key Vocabulary
Management structure Board of directors: the group of people elected by the shareholders to manage the company, responsible for policy making and strategy setting Cf. Representative democracy Chairperson or President: the head of the board, an elected position Chairman or Chairwoman
3. Reading
Words and expressions to learn the turn of the century (line 4) fuel (line 6) innovation (line 7) patent (line 9) diversification (line9) launch (line 11) creed (line47) cyberspace (line 54) landmark (line 60)
2. Lead-in
Exercise 2 PHILIPS Functional structure Divisional structure: Product Structure Strategic Business Unit (SBU)
2. Lead-in
PHILIPS Keys: 1.faxes 2.hairdryers 3.mobile computing product 4.lamps 5.X-ray equipment
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Manufacturing: management department for manufacturing Manufacturer: a business or a company e.g. China is now the world’s chief manufacturer of light industrial products The car manufacturers have suffered heavy loss in the crisis.

1.Key Vocabulary
Management structure Senior Management or company officers: The head of various departments or functions: Marketing, Public Relations, IT HR or Personnel, Finance & Accounting, Production, R&D

1.Key Vocabulary

The Management Management structure Organizational Board of Directors Hierarchy
Managing Director (CEO)
Senior Management
Middle Management

1.Key Vocabulary

Line Manager: the manager who is responsible for the main activities of production, sales etc one’s line manager is the person at work who is in charge of one’s department, group or project immediate reporting relation
2. Lead-in
Exercise 1, Keys: 1.[e]Finance:to produce a report, accountants 2.[g]R&D: a team of engineers, the design of our new portable computer 3.[a]Marketing: selling our latest product, to decide which regions, what types of consumers
Unit One Company Structure
Warm-up questions
Whom does a company, such as Microsoft, Apple, belong to? What was the position held by Steve Jobs in Apple Inc?

3. Reading
Diversify & diversification: ----- diversify the product range (line 9) ----- diversify the markets ----- diversify the workforce
3. Reading
2. Lead-in
4.[b]PR: communication is a key aspect, in contact with the press 5.[f] Production:the quality, manufacturing techniques manufacture (1)vt. to make sth in a factory usually in large quantities (2)n.[u] the manufacture of car