商业计划书范例英文

Bought out by eBay in 2003 for over $100 million.
Rejected Amazon’s $100 mil bid for over 70% shares
Bought out by Amazon in 2004 for $75 mil
4.3 million users; $80 million transaction volume in 2004 (est.)
Specialized brand name websites
AAA is Successfully Attacking the Most Profitable Segment of the B2C Market
Order Size
Logo
Level of merchandise choices
Online portal shopping malls
• Chinese high-end (middle class) consumers
– More than 8 million online users have over $5,000 annual income (CNNIC Survey 2004), 100 Million by 2010
• This number is growing quickly, and is actually higher than reported because many Chinese shield their true incomes
Domestic Customers’ needs
Access to more products on international markets
Buy smoothly and safely online, no worry about currency exchange
Process Gaps
The Problem With Cross-Border e-commerce: Process Gaps
Although the Internet has long enabled information to flow freely around the globe, e-commerce has not spread as widely, because of various barriers.
Highly Desired Consumers
$ 100K+
2nd tier $50-100K
Core market $5-49k ann $3-4K annual income
$3K-
0.5% of Internet users (500,000) Age 40+, senior professionals, middle+ managers and executives
International Payments
Product Information
Language Difference
Domestic Consumers
Logistics
Customer service
Overseas Merchants
Clear the hurdles to consumer overseas ecommerce
•Limited merchandise/service choices
•Language difference
•International payment & currency conversion
•International shipping, tariffs & logistics
•Customer services & culture differences
Give overseas merchants simple access to overseas consumers
•Low cost and low risk
•Plug and play
Starting With Chinese Consumers…
• Near-Term Mission of : – Capture the untapped market of high-end Chinese econsumers shopping around the globe – Develop a strong brand name and deep customer loyalty – Build a base of American online merchants to capture higher margins and provide differentiated offerings
…To Whom We Provide an Unparalleled Customer Experience
• Brand new shopping concept and experience
– No limit on choices, time and locations – Only pay one price in local currency, all taxes, shipping costs, tariffs etc.
- Data from CNNIC 2005.1
Internet Users in China Increasing Dramatically
59 mil
77 mil
210 mil 185 mil 150 mil 123 mil 98 mil
2002
2003
2004
2005E 2006E
2007E
International Payments Logistics language
Overseas Merchants’ needs
Maximize revenue by selling more products to more customers around the world
Minimize costs on marketing, logistics and customer services
Convenient delivery
Timely customer services
customer services cultural differences
Secure transaction
AAA Bridges the Gaps in CrossBorder e-commerce
AAA provides an online e-commerce platform that bridges ALL 5 major gaps which prevent global B2C transactions from happening
2008E
• According to CNNIC, China internet users will reach 120 million in 2005
Notes
Global B2C
Facilitates buying overseas goods/services
B2B
Merchants in
Asia
Over 700k registered users
5 million merchants members
Very positive feedbacks; fast growth; seeking 1st round funding
• Disposable income ratio is higher than in other countries because of lower cost of living and extremely high consumer confidence
• MasterCard /Visa estimates more than 100 million Chinese with annual income >$5,000 by 2010
8.7% of Internet users (>8,000,000) Age 25-40, college education; Young professionals, technicians and Sr. staff
10.7% of Internet users (>10,000,000) Age 20-30, new graduates, junior professionals and ordinary staff
– Unique and proprietary flow design and order systems – Highly efficient logistic systems
• Superior customer service and relationship management
– Always view customers as the core resource of – Always be ‘Friendly, timely, thorough and considerate’ to customers
included – 6-14 working day guaranteed delivery on goods around the world – Accessible customer services with return and exchange guarantees
• Highly efficient back office procedures and logistic systems
商业计划书范例英文
AAA’s Vision
To be the dominant platform enabling universal B2C e-commerce – consumers and merchants around the globe trading with each other through
Directly competing against eBay China; free and no revenue source yet
Far behind eBay China Formed by Yahoo and Sina.
and Taobao
Very limited growth
AAA’s Target Markets
Auction platform
10million users, $250 million transaction volume in 2004
6 million users; $20million sales in 2004
5.4 million users; $38 million sales in 2004
• Overseas merchants
– Merchants who are interested in China consumer market
• Limited resources and capital • Do not want exposure to high business and/or financial risks • Products/services fit Chinese consumers’ demand
AAA Alibaba Eachnet Dangdang Joyo Taobao 1pai
And Is The Only Chinese e-commerce Player in Global B2C
Launch 2004/11
1999
Biz. Type Key Business Business Size
Dominance in B2B
1999 1999 2000 2003 2004
C2C
Domestic B2C Domestic B2C C2C
C2C
Auction platform
Low end books, DVDs and small items Low end books, DVDs and small items Auction platform