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5
Granular Targeting
We make sure your ads get in front of your audience
Targeted Solutions
Recommendations for Behr
We believe these attributes make up potential Behr customers! And we reach millions of‘em.
No
How can I make sure enough of my customers are seeing my ads?
2
Reaching More
Home and Garden Enthusiasts in the right environments!
Home and Garden
Heavy Spenders in Remodeling
.9 M
.9 M
16.5 M
1.2 M
.5 M
.4 M
.01 M
.2 M
.5 M
.
.2 M
.3 M
.4 M
.3 M
.8 M
244
.3 M
.5 M
Source: comScore Plan Metrix, Nov. 2
No
How can I make sure enough of my customers are seeing my ads?
my campaign is
working?
How do I know if my ads are being effective?
4
Question 1
Timing is everything in this business.
No
How can I maximize my reach to in-market consumers?
Behr Paint Denise Zaraya February 15th,2011
Reaching More
Home & Garden enthusiasts than just about everyone
10.6 Million
UniqueVisitors in our Network
C O M P E T I T I V E A DVA N TAG E
I want to interact with my customers where they will be most receptive.
No
How can I engage with my customers on more than just Display?
No
I want to know if
s 18-34 4Myae r old 3
5- 44
ear ol ds
year old
45 -64 y2 .9 M s
1.8 M
HOUSEHOLD INCOME
$25-$50k 3M
$50-$100k 2.1 M
$100k+ 2.2 M
Source: comScore Media Metrix & Plan Metrix, March 2011
DIY Network 1.8 M About.com H&G
2.5 M
Better Homes & Gardens
2.5 M
Shelterpop
Do It Yourself.com 2.6 M
HGTV 2.7 M iVillage H&G
6M
eHow H&G
6.8 M
MODERN LIVING MEDIA
1.8 M
11.8 M
1.7 M
.8 M
.5 M
.2 M
.2 M
.3 M
Replaced Plumbing
Fixtures
1.4 M
9.3 M
1.1 M
1.1 M
Baidu Nhomakorabea
.3 M
.2 M
.2 M
.4 M
Painted Interior or
Exterior
3.3 M
23.9 M
2.9 M
1.6 M
.8 M
.8 M
.4 M
1M
Remodeled Kitchen or Bath
Installed Flooring
Bought Appliances
Bought Furniture
1.6 M 1.1 M 1.9 M 1.2 M
12.2 M
1.6 M
1.2 M
.5 M
7.5 M
1M
.06 M
.4 M
21.7 M
1.6 M
Haven Home Media 8.8 M
10.6 M
11.9 M
DEMOGRAPHICS
GENDER
54%
Female 7.3 M
AGE
46%
3.3M
Our Median Age is
39!
The faste st growing H &G nseintgwcreooJrwkan…n.43w20e%’1v0e!
3
The Top 5 Questions
Home & Garden advertisers need answered…
Timing is everything in this
No
business.
I want to ensure my brand is in the best possible media environments.
*comScore PlanMetrix, Dec. ‘10
6
Project-based Targeting
Reach in-market home enthusiasts
Right where you want them
Reach home enthusiasts while they’re in project planning mode and are seeking information,tips & ideas on their project.
No How can I maximize my reach to in-market consumers?
Moms 3.6 M Newlyweds 2.3 M
Loves 4.1 M Remodeling
Searched 3.2 M Just purchased .5 M
for home
house
goods online
How can I maximize my
Can you tell me where my ads are
reach to in-market
No
running?
consumers?
I don’t want my
No
competitors to have an edge…
How can I ensure my customers engage with me,and not the competition?
Granular Targeting
We make sure your ads get in front of your audience
Targeted Solutions
Recommendations for Behr
We believe these attributes make up potential Behr customers! And we reach millions of‘em.
No
How can I make sure enough of my customers are seeing my ads?
2
Reaching More
Home and Garden Enthusiasts in the right environments!
Home and Garden
Heavy Spenders in Remodeling
.9 M
.9 M
16.5 M
1.2 M
.5 M
.4 M
.01 M
.2 M
.5 M
.
.2 M
.3 M
.4 M
.3 M
.8 M
244
.3 M
.5 M
Source: comScore Plan Metrix, Nov. 2
No
How can I make sure enough of my customers are seeing my ads?
my campaign is
working?
How do I know if my ads are being effective?
4
Question 1
Timing is everything in this business.
No
How can I maximize my reach to in-market consumers?
Behr Paint Denise Zaraya February 15th,2011
Reaching More
Home & Garden enthusiasts than just about everyone
10.6 Million
UniqueVisitors in our Network
C O M P E T I T I V E A DVA N TAG E
I want to interact with my customers where they will be most receptive.
No
How can I engage with my customers on more than just Display?
No
I want to know if
s 18-34 4Myae r old 3
5- 44
ear ol ds
year old
45 -64 y2 .9 M s
1.8 M
HOUSEHOLD INCOME
$25-$50k 3M
$50-$100k 2.1 M
$100k+ 2.2 M
Source: comScore Media Metrix & Plan Metrix, March 2011
DIY Network 1.8 M About.com H&G
2.5 M
Better Homes & Gardens
2.5 M
Shelterpop
Do It Yourself.com 2.6 M
HGTV 2.7 M iVillage H&G
6M
eHow H&G
6.8 M
MODERN LIVING MEDIA
1.8 M
11.8 M
1.7 M
.8 M
.5 M
.2 M
.2 M
.3 M
Replaced Plumbing
Fixtures
1.4 M
9.3 M
1.1 M
1.1 M
Baidu Nhomakorabea
.3 M
.2 M
.2 M
.4 M
Painted Interior or
Exterior
3.3 M
23.9 M
2.9 M
1.6 M
.8 M
.8 M
.4 M
1M
Remodeled Kitchen or Bath
Installed Flooring
Bought Appliances
Bought Furniture
1.6 M 1.1 M 1.9 M 1.2 M
12.2 M
1.6 M
1.2 M
.5 M
7.5 M
1M
.06 M
.4 M
21.7 M
1.6 M
Haven Home Media 8.8 M
10.6 M
11.9 M
DEMOGRAPHICS
GENDER
54%
Female 7.3 M
AGE
46%
3.3M
Our Median Age is
39!
The faste st growing H &G nseintgwcreooJrwkan…n.43w20e%’1v0e!
3
The Top 5 Questions
Home & Garden advertisers need answered…
Timing is everything in this
No
business.
I want to ensure my brand is in the best possible media environments.
*comScore PlanMetrix, Dec. ‘10
6
Project-based Targeting
Reach in-market home enthusiasts
Right where you want them
Reach home enthusiasts while they’re in project planning mode and are seeking information,tips & ideas on their project.
No How can I maximize my reach to in-market consumers?
Moms 3.6 M Newlyweds 2.3 M
Loves 4.1 M Remodeling
Searched 3.2 M Just purchased .5 M
for home
house
goods online
How can I maximize my
Can you tell me where my ads are
reach to in-market
No
running?
consumers?
I don’t want my
No
competitors to have an edge…
How can I ensure my customers engage with me,and not the competition?