宝马MINI营销组合
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PRODUCT
PRICE
பைடு நூலகம்
MAKETING MIX
PLACE
PROMOTION
Product
• MINI include: Mini One、 Mini Cooper and Mini Cooper S。
Product shape: prettiness, fashion, color
abundance, design novelty
Price
• Among BMW multiple shop ,MINI is the cheapest one .To close Chinese market ,MINI not only debase market price ,but also publicize to do their best .
operate: agility, stability, safe
Inside: comfort, practicality
BMW MINI VS OPPONENTS
Price
• As high brand ,MINI adopt perpetual investment to upgrade product attraction.
PRICE
பைடு நூலகம்
MAKETING MIX
PLACE
PROMOTION
Product
• MINI include: Mini One、 Mini Cooper and Mini Cooper S。
Product shape: prettiness, fashion, color
abundance, design novelty
Price
• Among BMW multiple shop ,MINI is the cheapest one .To close Chinese market ,MINI not only debase market price ,but also publicize to do their best .
operate: agility, stability, safe
Inside: comfort, practicality
BMW MINI VS OPPONENTS
Price
• As high brand ,MINI adopt perpetual investment to upgrade product attraction.