全新版大学英语综合教程第二册Unit2

The Founder of Wal-Mart: Sam Walton
(1) If judged by appearance Sam Walton was a very ordinary man. He was raised in the Depression years, and served in the army during World War II. It was he, who from humble beginnings built the world's most admired retail organization.
College English (New Edition)
Integrated Course 1
Unit 2 Values
LOGO
Text A
The Richest Man In America, Down Home
The Richest Man In America, Down Home
Pre-Reading Tasks While-Reading Tasks Post-reading Tasks Assignments
Rolls—Royce
劳斯莱斯汽车公司是由亨利.罗易 斯(F.Henry Royee)和贵族C.罗尔斯 (C.Rolls)合作，在1904年创建的。 大众于1998年购买了英国的劳斯 莱斯轿车有限公司。
劳斯莱斯汽车公司(Rolls—Royce) 是以一个“贵族化”的汽 车公司享誉全球的。劳斯莱斯
Methods of indirect description
Anecdotes, examples, quotes, comparison and contrast, etc.
Please work in pairs to find out examples of these methods in the text.
While-Reading Tasks
Does being rich mean you live a completely different life from ordinary people?
Not, it seems, if your name is Sam Walton.
Text Organization
Wal-Mart (2)
In 2004, Wal-Mart accomplished USD285.2 billion sales globally. It was ranked high on both lists of FORTUNE 500 and “Most Admired Companies in America” for many times. Meanwhile, Wal-Mart was named one of the "Most Respected Companies" and the “Best Companies To Work For” in many other countries. In 2004 Wal-Mart topped the China Business Competitiveness Index among commercial and trade companies and was the only retailer in the list. In August the same year Wal-Mart ranked No.8 among the “Most Admired Companies
汽车公司年产量只有几千辆，连世界大汽车公司产量的 零头都不够。但从另一角度看，却物以稀为贵。劳斯莱 斯轿车之所以成为显示地位和身份的象征，是因为该公 司要审查轿车的购买者的身份及背景条件。
劳斯莱斯汽车的标志图案采用两个“R” 重叠在一起，象征着你中有我，我中有 你，体现了两人融洽及和谐的关系。劳 斯莱斯的标志除了双R之外，还有著名 的飞人标志。这个标志的创意取自巴黎 卢浮宫艺术品走廊的一尊有两千年历史 的胜利女神雕像，她庄重高贵的身姿是 艺术家们产生激情的源泉。当汽车艺术 品大师查尔斯·塞克斯应邀为劳斯莱斯汽 车公司设计标志时，深深印在他脑海中 的女神像立刻使他产生创作灵感。于是 一个两臂后伸，身带披纱的女神像飘然 而至。
in China” elected by Fortune Chinese
edition.
Wal-Mart (3)
In 1996, Wal-Mart entered the Chinese market. The first Supercenter and SAM'S CLUB were opened in Shenzhen, China. Nowadays, they operate 47 units in 22 cities, including Shenzhen, Kunming, Fuzhou, Dalian, Xiamen, Shantou, Dongguan, Harbin, Changchun, Shenyang, Changsha, Beijing, Nanchang, Ji'nan, Qingdao, Tianjin, Nanjing, Nanning, Wuhan, Guiyang, Taiyuan and Chongqing.
If you should become the richest man in China ,would you live the same kind of life as the common people ? Give the reasons.
Cultural Notes
Wal-Mart (1) Wal-Mart Stores, Inc. was founded
by Sam Walton, a legend of American
retail industry, in Arkansas in 1962.
After over forty years of growth, it has become the world’s largest private employer and retailer. The company employs more than 1.6 million associates worldwide and operates more than 5,000 units in the United States, Mexico, Puerto Rico（波多黎各）, Canada, Argentina, Brazil, China, South Korea, Germany and the United Kingdom. About 140 million customers visit Wal-Mart stores weekly.
(2) Sam had a passion to compete and an appetite for adventure. He realized that Wal-Mart needed to do more than offer low prices to be successful - it also had to exceed customers' expectations for quality service. Sam devoted his life to expanding and improving upon this concept. He was also a good motivator of people, because he practiced what he preached. He remained guided by the old-fashioned principles of hard work, honesty, neighborliness and thrift. Even after his death in 1992, those principles continue to guide the company as it expands into other countries and cultures.
Forbes
It is an American business magazine. It is noted for its lists of the richest men and women in business. In its November 27, 2000 edition it published one listing the 50 richest businessmen and women in China, headed by Rong Yiren of CITIC with 1.9 billion dollars, followed in second place by Liu Yongxing of the Hope Group with 1 billion dollars. The richest businesswoman on the list was Yang Lan of Sun Television, with 63 million dollars.
Jonnie Baker: night manager at the local Richard
Hoback:
Mayor of Bentonville, Arkansas

Gordon Garlington: pastor of the local church
Please scan the text to underline all the names mentioned and tell who these persons are.
Jamie Beaulieu: waiter at the Sam Walton’s birthday party
Warm-up Questions
We know Bill Gates is the richest person in the world. However , if he carries on like plain folks and gets away with it. Do you think it is strange ? Why or why not ?
Their operation includes 42 Supercenters, 3 SAM’S CLUBS, and 2 Neighborhood Markets. They employ more than 25,000 associates in China. They have invested up to RMB1.6 billion in China and paid more than RMB1.4 billion in taxes.
Part I (para1-4)
The waiter was disappointed to find that the richest man in America led a simple life. Part I (para5-13)
Being friendly, easy-going and never flashy, Walton carries on like plain folks and never wants any special treatment. Part I (para14-22) With the Wal-Mart team in mind, Walton devotes himself heart and soul to making the business a great success.