服装面料发展趋势分析概要

服装面料发展趋势分析

江南大学

摘要

加入世界贸易组织以来，我国在服装面料出口贸易方面的规模逐渐增大，在我国商品出口贸易中，服装面料将会走向一个全新的阶段。

本论文是对已有的研究成果进行更加深化的分析和思考。采用规范研究与文献研究相结合等办法，在规范研究理论知识分析方面，主要运用区域经济学、发展经济学等一些基本概念与原理，研究中国服装面料的发展趋势进而与其他国家进行比较。提高技术创新能力，提高产品附加值，促进行业间的协作能力，改造产业链，让中国的服装产业能有一个更大的提升。

服装面料在国际中占有重要地位,面料进出口这一方面曾经一度被多数经

济学家认定为我国为数不多的几个行业中具有世界贸易中竞争力的行业，但是它在技术和出口运作等方面存在的问题制约了纺织面料进出口的重要因素。我们从这个点出发并且进行深入的探究，有利于我国纺织面料进出口的发展升级。服装作为一种产业一直都是我国的支柱产业，随着全球化经济发展速度的加快，当纺织面料作为服装的载体时，它是最具有视觉冲击力的，因而也是最具影响力的。研发新型服装面料，提高品牌意识是我国发展的首要任务，服装制作时所使用的纺织面料同时也反映着现当代社会思潮和流行趋势。

关键词：服装面料；发展趋势；品牌意识

Fabric development trend analysis

Abstract

Since China joining the world trade organization, our country has been gradually increasing in the size of the garment fabric export trade, and thus in our country's merchandise export trade, the garment fabric will go to a completely new stage.

The research of this paper is based on the previous studies, so as to further deepen the analysis and thinking of the existing research results. Combining normative research and literature research methods. In the analysis of the theoretical knowledge, the main use of regional economics, development economics and other basic concepts and principles, research the development trend of China's clothing fabric and compared with other countries. Improve technological innovation capability, improve product value-added, and thus promote the cooperation between the industry, the transformation of the industrial chain, so that China's garment industry can have a greater improvement.

Fabric occupies an important position in the international.Material import and export it once was most economists consider several industry in China with world trade in competitive industries, but its presence in the technology and export operation problems restricts the import and export of textile fabrics of the important factors. We start from this point and enter the in-depth inquiry, is conducive to the development of China's textile fabrics import and export upgrade. Clothing, as a kind of industry is the pillar industry of our country, with the acceleration of the pace of economic development in the globalization, when textile fabric as the carrier of clothing, it is the most visual impact, which is also the most oin the present and trend of contemporary social trend of thought in the obvious.

Key words: Clothing material; Development trend; Brand awareness

摘要................................................................................................................................ I Abstract ......................................................................................................................... I I 引言.. (1)

一、研究背景 (1)

二、研究意义 (1)

三、研究内容与方法 (1)

第一章中国服装业发展现状 (2)

1.1 中国纺织面料发展的状况 (2)

1.2 中国纺织面料发展的问题 (2)

第二章中欧纺织品现状 (4)

2.1 中国与欧盟市场的纺织品贸易的基本情况 (4)

2.2 中欧市场面料纺织品发展产生的问题 (4)

第三章服装面料对服装品牌趋势发展的意义 (6)

3.1 服装品牌特色的塑造 (6)

3.2 服装品牌的独特风格塑造 (8)

第四章国际上高级服装设计与面料 (10)

4.1 纪梵希服装品牌的服装面料发展历程 (10)

4.2 面料与服装产业 (10)

4.3 采购面料 (11)

第五章展望我国新型服装面料的发展 (12)

5.1 参与服装面料标准的制定 (12)

5.2 企业运营策略的变化 (12)

5.3 提高技术创新能力，提高产品附加值 (12)

结论 (13)

参考文献 (14)

致谢 (15)