《跨文化交际与翻译》 (8)
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2. The mere thought of her husband with the secretary made her see ___.
3. I got some ___ looks from the shopkeeper when I cancelled my order.
4. This face washing product is developed for the ____ customer.
Lecture 5
Verbal Communication
Do the following words have the same denotation and connotation?
• parrot • wolf • pig • bee • pigeon • donkey • fox • lamb
5. Monty says he likes his ___ streak because it keeps him out of trouble. He never gets into fights or has accidents because he’s so scared of getting hurt.
d. The Germans considered the American executive too young for such an important job.
e. The Germans did not like the American, a foreigner speaking their language with great fluency.
Semantics 语义学
Pragmatics 语用学
What is Pragmatics?
The Study of Contextual Meaning
Pragmatics : a field of study to take care of that part of meaning of language in use.
• Linguistic competence
– Correctness
• Cultural knowledge
– appropriateness
Preliminary examples The door is open.
What do you think this sentence mean?
Pragmatics
• Concrete • Implicit
Semantics
• Abstract • Explicit
Hale Waihona Puke Baidu
Man: Do you love me? Woman: Well, I like you.
conversational implicature
Page 51-52
Read and Think
✓ 1. What is the focus of pragmatics? ✓ 2. In order to use language appropriately, communicators have
to understand the _____ of language. ✓ 3. Paraphase "clear the air". ✓ 4. Can you use some words to describe the Japanese'
no one is there, the person tries the door A relief
.
and it opens.
Two people in an office. It’s very noisy next door but the speaker doesn't want to get up.
• fish • magpie • peacock • bear • bull • dog • owl • dragon
Encounter
Mr. Golles works in an international company in China. Once he commented on his secretary Dobbie with his colleague, Wang Fei.
word can be used once only. (red book p53)
1. When I’m feeling ___, all I have to do is take a look at you, and think of the happy moment we underwent.
6. His eyes turned ____ as his classmate who is considered less intelligent than him got the scholarship.
Warm up
In an attempt to locate an outlet for its products in Europe, a large U.S. manufacturer sent one of its promising young executives to Frankfurt to make a presentation to a reputable German distributor. The U.S. company had considerable confidence in the choice of this particular junior executive because the man spoke fluent German.
In one specific context
A bank manager to. a clerk standing in front of the safe box in the morning.
Contextual Meaning
A blame
A person arrives home without a key,
communication style? ✓ 5. What is the difference between semantic meaning and
pragmatic meaning?
Interpreting utterances (presentation of case on page 46)
• When the American entered the conference room where he would be making his presentation, he did all the right things. He shook hands firmly, greeted everyone with a friendly guten tag, and bowed his head slightly as is customary in Germany. Drawing on his experience as a past president of the Toastmasters Club in his hometown, the U.S. executive started his presentation with a few humorous anecdotes to set a relaxed mood. At the end of his presentation, however, he sensed that his talk had not gone well. In fact, the presentation was not well received, for the German company choose not to distribute the U.S. company’s products.
What was wrong? Which of the following may have been the factors contributing to the failure of the presentation?
a. The American did not make a careful preparation for his presentation.
interpretation
Utterance
Semantic meaning Pragmatic meaning
Your English is very good.
Compliment
Appreciation, encouragement
My English is very Denial of opinion Modesty poor.
A request
A receptionist in an office; someone has A permit . just rung the bell or knocked.
Read and Think
What is the difference between pragmatics and semantics?
“I think Dobbie devoted herself to the post. She is a really white person.”
“A white person?” Wang Fei was surprised, “No, she is from Africa.”
white
esteem color
b. The American did not know enough about his company’s products.
c. Starting his presentation with several jokes made the Germans think that he was not very serious about the business.
• a white soul • a white spirit • white hand (廉洁)
good luck
• one of the white days in somebody's life (吉日) • white-haired boy (宠儿)
Fill in the blanks with appropriate color terms. Each
3. I got some ___ looks from the shopkeeper when I cancelled my order.
4. This face washing product is developed for the ____ customer.
Lecture 5
Verbal Communication
Do the following words have the same denotation and connotation?
• parrot • wolf • pig • bee • pigeon • donkey • fox • lamb
5. Monty says he likes his ___ streak because it keeps him out of trouble. He never gets into fights or has accidents because he’s so scared of getting hurt.
d. The Germans considered the American executive too young for such an important job.
e. The Germans did not like the American, a foreigner speaking their language with great fluency.
Semantics 语义学
Pragmatics 语用学
What is Pragmatics?
The Study of Contextual Meaning
Pragmatics : a field of study to take care of that part of meaning of language in use.
• Linguistic competence
– Correctness
• Cultural knowledge
– appropriateness
Preliminary examples The door is open.
What do you think this sentence mean?
Pragmatics
• Concrete • Implicit
Semantics
• Abstract • Explicit
Hale Waihona Puke Baidu
Man: Do you love me? Woman: Well, I like you.
conversational implicature
Page 51-52
Read and Think
✓ 1. What is the focus of pragmatics? ✓ 2. In order to use language appropriately, communicators have
to understand the _____ of language. ✓ 3. Paraphase "clear the air". ✓ 4. Can you use some words to describe the Japanese'
no one is there, the person tries the door A relief
.
and it opens.
Two people in an office. It’s very noisy next door but the speaker doesn't want to get up.
• fish • magpie • peacock • bear • bull • dog • owl • dragon
Encounter
Mr. Golles works in an international company in China. Once he commented on his secretary Dobbie with his colleague, Wang Fei.
word can be used once only. (red book p53)
1. When I’m feeling ___, all I have to do is take a look at you, and think of the happy moment we underwent.
6. His eyes turned ____ as his classmate who is considered less intelligent than him got the scholarship.
Warm up
In an attempt to locate an outlet for its products in Europe, a large U.S. manufacturer sent one of its promising young executives to Frankfurt to make a presentation to a reputable German distributor. The U.S. company had considerable confidence in the choice of this particular junior executive because the man spoke fluent German.
In one specific context
A bank manager to. a clerk standing in front of the safe box in the morning.
Contextual Meaning
A blame
A person arrives home without a key,
communication style? ✓ 5. What is the difference between semantic meaning and
pragmatic meaning?
Interpreting utterances (presentation of case on page 46)
• When the American entered the conference room where he would be making his presentation, he did all the right things. He shook hands firmly, greeted everyone with a friendly guten tag, and bowed his head slightly as is customary in Germany. Drawing on his experience as a past president of the Toastmasters Club in his hometown, the U.S. executive started his presentation with a few humorous anecdotes to set a relaxed mood. At the end of his presentation, however, he sensed that his talk had not gone well. In fact, the presentation was not well received, for the German company choose not to distribute the U.S. company’s products.
What was wrong? Which of the following may have been the factors contributing to the failure of the presentation?
a. The American did not make a careful preparation for his presentation.
interpretation
Utterance
Semantic meaning Pragmatic meaning
Your English is very good.
Compliment
Appreciation, encouragement
My English is very Denial of opinion Modesty poor.
A request
A receptionist in an office; someone has A permit . just rung the bell or knocked.
Read and Think
What is the difference between pragmatics and semantics?
“I think Dobbie devoted herself to the post. She is a really white person.”
“A white person?” Wang Fei was surprised, “No, she is from Africa.”
white
esteem color
b. The American did not know enough about his company’s products.
c. Starting his presentation with several jokes made the Germans think that he was not very serious about the business.
• a white soul • a white spirit • white hand (廉洁)
good luck
• one of the white days in somebody's life (吉日) • white-haired boy (宠儿)
Fill in the blanks with appropriate color terms. Each