小米与华为竞争战略分析

小米与华为竞争战略分析

三、产业环境分析Industrial environment analysis

1、潜在进入者威胁。Potential entrants threaten.不仅要面临与各大手机硬件厂商竞争，同时还面临着互联网企业及移动运营商的潜在的竞争威胁。国内几大互联网企业早就对智能手机行业虎视眈眈，一方面，他们希望通过自己互联网产品的有事打开智能手机市场。另一方面，他们也希望通过打开智能手机市场来巩固自己在移动互联网领域的优势。从以上角度分析，互联网企业是主要的潜在进入者。Not only does it face competition from handset makers, but it also faces potential competition from Internet companies and mobile operators. Several big Chinese Internet companies have long been eyeing the smartphone industry, on the one hand, hoping to open up the smartphone market through their own Internet offerings. On the other hand, they hope to consolidate their advantage in the mobile Internet by opening the smartphone market. From the above analysis, Internet enterprises are the main potential entrants.

2、替代品的威胁。The threat of alternatives.智能手机的主要替代品有：非智能手机、平板电脑。非智能手机由于功能较为单一，难以满足消费者的需求而被逐步淘汰，所以非智能手机对智能手机的替代威胁很小。The main alternatives to smartphones are: non-smart phones, tablets. Non-smart phones have been phased out due to their relatively single function, which is difficult to meet consumers' needs. Therefore, the substitution of smart phones for smart phones is very small.

3、购买者的议价能力。Bargaining power of buyers.智能手机行业竞争激烈，机型种类繁多，消费者选择余地大，购买者的议价能力强。Competition in the smartphone industry is fierce and there are many types of models. Consumers have a wide choice and the bargaining power of buyers is strong.

4、供应商的议价能力。Bargaining power of suppliers.由于国产手机主要芯片功能还是靠进口，在这方面它们供应商的议价能力较强，但在一些零部件上手机厂商还是有一定议价能力的。Because the main chip function of domestic mobile phone still relies on import, the bargaining power of their supplier is stronger in this respect, but mobile phone manufacturer still has certain bargaining power in some parts.

5、竞争对手。Competitors.在中国的市场上，智能手机种类繁多，而且高中低端都有，且都不只一家厂商，三星、联想、酷派等手机，都与他们存在激烈的竞争关系。There is a wide variety of smartphones in the Chinese market, and low in the high-end has, and is not only a manufacturer, samsung, lenovo, cool, such as mobile phone, and there is fierce competition for their relationship.

四、华为手机与小米手机的发展战略比较Comparison of huawei's mobile phone with xiaomi's development strategy

1、发展目标。（Development goals.）

小米是一家专注于高端智能手机自主研发的移动互联网公司，手机款式单一，但讲求精益求精，一直在工艺上追求更上一层楼，同时追求高配置。Millet is a focus on high-end smartphones independent research and development of mobile Internet, mobile phone design is single, but being excellence, has been in the process in pursuit of a higher level, and the pursuit of high configuration.

华为首先走的是定制机路线，时间长了给消费者留下低端产品的印象，所以2011年华为当时主推了远见、荣耀等中端系列，而荣耀因其配置高价格合理而受到消费者的喜爱，一度成为华为的主打。Huawei is take the first custom machine route, time grew to consumers the