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Store Know-how and Lead World
Scenario of Applications
<Movie Info.> ①Title -Starwars: Episode III ②Nearest Theaters -Seoul Cinema -Korea Art Center ③Box Office -Ranking 1st for 2weeks
Wireless Revenue Wireless Revenue as% of Cellular Revenue
23.9 21.2
18.5 18.1 19.0
7.7% 8.7
9.9
12.1
13.4
14.4
15.7
544.2 411.2 391.6 417.2 470.3
305.7 338.3
25wk.baidu.com.3 265.0
Convergence Strategy
SK Telecom will make strenuous efforts to identify new business models in convergence to expand the company’s scope of business.
Game Music
Broadcasting
Finance
Mobile Core Business
Telematics
Commerce
Fixed Line
Handset
Logistics (RFID)
Identify new business models in convergence field
• Improved convergence biz model • Detection of new convergence areas by applying new technologies
192.9 159.8 129.3
'02 1Q '02 2Q '02 3Q '02 4Q '03 1Q '03 2Q '03 3Q '03 4Q '04 1Q '04 2Q '04 3Q '04 4Q
※ Source: Company data / AS of 4Q 2004, Unit of Revenue : KRW billion
Expand mobile core business
• Personalization, Context-aware • Integrated services • Provide Higher service accessibility
Commercial services available as of now Commercialization underway
Create New Value for Mobile Phone Users
Build New Markets and Activate Mobile
Technologies
Mobile RFID Technology & Service
Improve Quality of ‘Ubiquitous’ Life
Gene H. Yoon/Senior Manager Emerging Business Incubation Center
Wireless Data Revenue
The revenue from wireless data services has jumped three fold over the past three years and the momentum is expected to continue into the future.
Mobile N/W Service
RFID N/W Service
4.Select Mobile RFID Service
6. Receive Search Resloult
< Mobile N/W >
5.Search RFID Info.
ODS OTS
<Mobile Terminal>
<Movie Poster>
• Convenience • High quality • Personalization
Higher Customer Acceptance
Technology Push Market Pull
Convergence Acceleration
Driver I:Technology
• Broadband network • Convergence devices • Sensor network
<RFID Tag>
< Mobile RFID Service>
OIS
Concept of Applications
What the RFID based USN?
Opportunities of Applications
What is ‘Mobile RFID’ Technology?
A wireless technology that provides new valuable services to mobile phone users by integrating RFID/USN Infrastructure with mobile communication & wireless Internet
New Technology
Driver III: Government
• Eased regulation • Fostering of strategic
industries
Ubiquitous Environment
Chances & Risks
Driver IV: Corporation
• Stagnant current market • New growth engines • Maintaining market dominance
Convergence Trend
Convergence is a trend that is being accelerated by a number of drivers and will lead to ubiquitous service environment.
Driver II: Customer