城郊旅游发展的研究-以武汉市为例

摘要

近年来，随着人民生活水平的提高和闲暇时间的增多，尤其是受最近国家新制定的休假制度的影响，人们的旅游消费开始由长距离旅游向中短途旅游转变，从追求旅游景点名气向追求旅游质量转变，短线旅游、乡村旅游等城市周边旅游已成为消费者的旅游热点。城市郊区依托大城市稳定的客源市场，以及资源、客源、区位和设施优势，吸引着大量的城市居民去观光、度假、休闲和娱乐。在城郊旅游蓬勃发展的同时，很多相关的问题也在凸现，对城郊旅游开发进行研究是非常必要和重要的。

本文首先对城郊旅游进行综合概述，重点介绍了城郊旅游的研究背景、概念内涵，同时分析了城郊旅游开发中的问题和现实意义；接着对城郊旅游开发的相关理论、城郊旅游的旅游地类型及空间结构、城郊旅游的圈层性模式、城郊旅游的客源市场，以及城郊旅游资源开发模式进行分析。

最后以武汉市为例，对武汉市城郊旅游开发进行分析。先对武汉城郊旅游概况进行了阐述，然后运用空间结构理论对武汉市城郊旅游地进行了旅游地类型和空间布局分析，将武汉市城郊旅游分为近城、近郊和远郊旅游圈，接着分析了武汉城郊旅游客源市场需求，制定了不同旅游板块的开发模式，最后阐述了武汉城郊旅游的营销策略。

关键词:城郊旅游市场分析旅游圈层旅游开发

Abstract

In recent years，with the improvement of people’s living conditions and the increasing of the leisure time，pe ople’s tourism consuming is changing：from the long distance traveling to the short medium-distance traveling；from pursuing the reputation of the scenic spot to pursuing the traveling quality．The tour nearby the city such as the short-distance and village tour are becoming popular．The suburban tourism is developing very fast，but mean while a lot of problems emerge．So it is very necessary and important to make research on the exploration of the suburban tourism．

The thesis first makes the summarization of the suburban tourism，mainly presents the concept，characteristics and advantages of the suburban tourism，and analyzes the problems And real significance of the exploration of the suburban tourism；and then analyzes the relative theories.such as the market analysis of the suburban tourism，the circle mode and the exploration mode the suburban tourism resources．

At last taking Wuhan as an example the thesis makes the analysis on the exploration of the suburban tourism resources of Wuhan city．The author first introduces the general situation,and analyzes the market of the suburban tourism of Wuhan city through an investigation questionnaire；the applies the circle mode of the suburban tourism，and divides it into three circles．Then has analyzed the Wuhan suburb traveling source of tourists market demand，has formulated the different traveling mottling development pattern,finally elaborated the Wuhan suburb traveling marketing strategy．

Keywords:Suburban travel Market Analysis Tourism Exploration Tourism Circle

目录

摘要...................................................................... I Abstract .................................................................. II 目录...................................................................... III 绪论. (1)

1 城郊旅游发展的背景及研究意义 (2)

1.1城郊旅游发展的背景 (2)

1.2城郊旅游发展的研究意义 (3)

2 武汉市城郊旅游发展的现状与不足 (4)

2.1武汉市城郊旅游发展的优势 (5)

2.2武汉市城郊旅游存在的劣势 (6)

2.3武汉市城郊旅游发展的机会 (6)

2.4武汉市城郊旅游发展的威胁 (6)

3 武汉市城郊旅游发展的规划 (7)

3.1武汉市城郊旅游客源市场总体特征分析 (7)

3.2武汉市城郊旅游圈层模式空间布局的构建 (8)

3.3武汉市城郊旅游产品营销策略的制定 (8)

结束语 (9)

参考文献 (10)

致谢 (11)