商务英语写作第二章
合集下载
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
[ˈmesəz] (used as the plural of 'Mr' before a list of names and before names of business companies)
致公司某人： Mrs. Jutta Brown Eagle Press Inc. 66 Martins Lane London EC3V 7BH
Structure
Date
Location: below the last line of the letterhead “In business letters, the date line is very important. You can decide from the date line whether an order is fulfilled, a contract or an agreement is in effect, or a bill is paid.”
Structure
Reference notation/number
Purpose: to facilitate filing of the letter and link it with previous correspondence Location: below the last line of the letterhead Form: • in short form as “Our ref. : ” for the sender’s reference; • “Your ref. :” for the recipient’s
Structure
Inside name and address
NOTE: 由于不同国家书写地址的习惯不同，收件人地址应 按照对方公司信纸中的信头书写，切勿擅自更改。写 国际地址时，不要忘记在最后一行写上国家名.
Structure
Attention line
If the letter is urgent, and the writer wishes an organization to direct it to a particular member, the attention line is used. However, if you know an individual’s complete name, it is always better to use it as the first line of the inside address and avoid an attention line.
Envelope Addressing
Exercises
Structure
A business letter usually includes 14 parts: Essential Parts
1. letterhead 2. date line 3. inside name and address 4. salutation 5. body of the letter 6. complimentary close 7. signature 信头 日期 封内名称和地址 称呼 信文 结尾敬语 签名
Position: between the inside address and salutation
Structure
Attention line
Use normal, caps or underline A colon or dash may or may not follow the word “attention”. e.g. ATTENTION: SALES MANAGER Attention—Marketing Director Attention of Advertising Manager For the attention of Marketing Manager Attention Mr. Lawrence Wagner
e.g. Dear Andy, Dear Mrs. Breedlove Ladies and Gentlemen:
Structure
Salutation
English naBaidu Nhomakorabeae family name surname last name
First name Given name
Middle name
Structure
Salutation
Its form depends upon the writer’s relationship with the receiver. Dear Sir/Dear Sirs/Gentlemen/Ladies: (to the unknown and very formal) Dear Mr./Mrs/Miss/Ms Johnson: (only surname, semi formal) Dear Messrs/Mmes. Johnson: (2 or more Men/women with the same surname.)
Structure
A business letter usually includes 14 parts: Optional Parts
8. attention line 9. subject line 10. reference notation/number 11. Reference initials 12. enclosure/attachment IEC 13. carbon copy notation 14. postscript 具体(指明)收信人 事由/主题行 案号 打字员姓名缩写 附件 抄送 附言
02/01/03
Structure
Date
写日期时务必注意以下各点： 年份必须用阿拉伯数字写全，不能用02代替2002。 月份要用英文拼写，可全拼也可采用标准的简写。 May, June, July 不能简写。 日期可用基数词(cardinal numbers)也可用序数词 (ordinal numbers)) 在年份前面必须用逗号隔开，但在月份和日期之间 不能用逗号隔开。May 20, 2003 写信日期（Date）不能全部用数字表示，如 5/4/2003，这样写容易引起误解
Structure
Inside name and address
Contents: Receiver’s name or his/her official title; Company’s name; Number of the house and name of the street; District, name of the town or city; State or province, ZIP code; Name of country. Location: at the left margin
Structure Letterhead ---A UK address:
Company name
Air Environmental Mechanical Equipment Limited
Number
street
city
2076 West Main Street Devon, EX14 0RA Postal code U.K. country
Structure
Salutation
Location: two lines below the last line of the inside address or the attention line (if used); It is typed flush with left margin (blocked and modified block) Punctuation: It is followed by a comma or a colon It can omit any punctuation, if so the complimentary needs none
Chapter 2
Structure and Styles of Business Letters
Contents
Structure of Business Letters Styles of Business Letters
Part One Part Two Part Three Part Four
China Ningbo Cixi Import and Export Corporation
Add: 269 Sishan Road , Cixi, Ningbo, Zhejiang, China P. C.: 315300 Tel: +86-574-63891000 Fax: +86-574-63813763 E-mail: sale@cncie.com Website: http://www.cncie.com
Structure
Letterhead
英文地址的书写应遵循从小到大的原则。 楼Fl.4/ 号码No.5 /弄Alley 15或巷Lane 10或段 Section 4或街xxx Street或xxx Road City/ Province/ Country 地址中的标点符号需正确使用。当前的习惯做法是， 行末一般不加标点符号，但行中间该加标点的地方， 还是不应省略。门牌号码与街道名称之间不加标点， 但是在城市与国家名称之间必须用逗号分开。
Structure
Inside name and address
致某公司： Messrs. Lake Kane＆ Co.，Ltd. 66 Martins Lane London EC3V 7BH 致公司中某职位： The Manager Eagle Press Inc. 66 Martins Lane London EC3V 7BH
Letterhead
Heading refers to the name and address of the sender. Contents: Generally, a letterhead will include the company logo or trademark, company's name, address, postal code,telephone number, fax number and email address, and the web address if available. Location: top Address order: small to larger one
letterhead date Reference number Inside address
attention salutation Subject line Body
Complimentary close
enclosure signature Copy notation postscript
Structure
Structure
Salutation
Its form depends upon the writer’s relationship with the receiver. Dear Dr. Woods: (professional title used ) Dear Customer: (to a group of the same status) Dear Purchasing Agent: (the unknown’s professional title) Dear Kim: (first name, very informal)
Page23
Structure
Letterhead
宁波市慈溪进出口股份有限公司
地址：慈溪市寺山路269号 邮编：315300
电话： +86-574-63891000 传真：+86-574-63813763
E-mail: sale@cncie.com Website: http://www.cncie.com
Structure
Date
2 ways in writing the date: 1. British (Day/Month/Year). 2. American (Month/Day/Year) For example: 17(th) March, 2016 (English way) March 17(th), 2016 (American way)
致公司某人： Mrs. Jutta Brown Eagle Press Inc. 66 Martins Lane London EC3V 7BH
Structure
Date
Location: below the last line of the letterhead “In business letters, the date line is very important. You can decide from the date line whether an order is fulfilled, a contract or an agreement is in effect, or a bill is paid.”
Structure
Reference notation/number
Purpose: to facilitate filing of the letter and link it with previous correspondence Location: below the last line of the letterhead Form: • in short form as “Our ref. : ” for the sender’s reference; • “Your ref. :” for the recipient’s
Structure
Inside name and address
NOTE: 由于不同国家书写地址的习惯不同，收件人地址应 按照对方公司信纸中的信头书写，切勿擅自更改。写 国际地址时，不要忘记在最后一行写上国家名.
Structure
Attention line
If the letter is urgent, and the writer wishes an organization to direct it to a particular member, the attention line is used. However, if you know an individual’s complete name, it is always better to use it as the first line of the inside address and avoid an attention line.
Envelope Addressing
Exercises
Structure
A business letter usually includes 14 parts: Essential Parts
1. letterhead 2. date line 3. inside name and address 4. salutation 5. body of the letter 6. complimentary close 7. signature 信头 日期 封内名称和地址 称呼 信文 结尾敬语 签名
Position: between the inside address and salutation
Structure
Attention line
Use normal, caps or underline A colon or dash may or may not follow the word “attention”. e.g. ATTENTION: SALES MANAGER Attention—Marketing Director Attention of Advertising Manager For the attention of Marketing Manager Attention Mr. Lawrence Wagner
e.g. Dear Andy, Dear Mrs. Breedlove Ladies and Gentlemen:
Structure
Salutation
English naBaidu Nhomakorabeae family name surname last name
First name Given name
Middle name
Structure
Salutation
Its form depends upon the writer’s relationship with the receiver. Dear Sir/Dear Sirs/Gentlemen/Ladies: (to the unknown and very formal) Dear Mr./Mrs/Miss/Ms Johnson: (only surname, semi formal) Dear Messrs/Mmes. Johnson: (2 or more Men/women with the same surname.)
Structure
A business letter usually includes 14 parts: Optional Parts
8. attention line 9. subject line 10. reference notation/number 11. Reference initials 12. enclosure/attachment IEC 13. carbon copy notation 14. postscript 具体(指明)收信人 事由/主题行 案号 打字员姓名缩写 附件 抄送 附言
02/01/03
Structure
Date
写日期时务必注意以下各点： 年份必须用阿拉伯数字写全，不能用02代替2002。 月份要用英文拼写，可全拼也可采用标准的简写。 May, June, July 不能简写。 日期可用基数词(cardinal numbers)也可用序数词 (ordinal numbers)) 在年份前面必须用逗号隔开，但在月份和日期之间 不能用逗号隔开。May 20, 2003 写信日期（Date）不能全部用数字表示，如 5/4/2003，这样写容易引起误解
Structure
Inside name and address
Contents: Receiver’s name or his/her official title; Company’s name; Number of the house and name of the street; District, name of the town or city; State or province, ZIP code; Name of country. Location: at the left margin
Structure Letterhead ---A UK address:
Company name
Air Environmental Mechanical Equipment Limited
Number
street
city
2076 West Main Street Devon, EX14 0RA Postal code U.K. country
Structure
Salutation
Location: two lines below the last line of the inside address or the attention line (if used); It is typed flush with left margin (blocked and modified block) Punctuation: It is followed by a comma or a colon It can omit any punctuation, if so the complimentary needs none
Chapter 2
Structure and Styles of Business Letters
Contents
Structure of Business Letters Styles of Business Letters
Part One Part Two Part Three Part Four
China Ningbo Cixi Import and Export Corporation
Add: 269 Sishan Road , Cixi, Ningbo, Zhejiang, China P. C.: 315300 Tel: +86-574-63891000 Fax: +86-574-63813763 E-mail: sale@cncie.com Website: http://www.cncie.com
Structure
Letterhead
英文地址的书写应遵循从小到大的原则。 楼Fl.4/ 号码No.5 /弄Alley 15或巷Lane 10或段 Section 4或街xxx Street或xxx Road City/ Province/ Country 地址中的标点符号需正确使用。当前的习惯做法是， 行末一般不加标点符号，但行中间该加标点的地方， 还是不应省略。门牌号码与街道名称之间不加标点， 但是在城市与国家名称之间必须用逗号分开。
Structure
Inside name and address
致某公司： Messrs. Lake Kane＆ Co.，Ltd. 66 Martins Lane London EC3V 7BH 致公司中某职位： The Manager Eagle Press Inc. 66 Martins Lane London EC3V 7BH
Letterhead
Heading refers to the name and address of the sender. Contents: Generally, a letterhead will include the company logo or trademark, company's name, address, postal code,telephone number, fax number and email address, and the web address if available. Location: top Address order: small to larger one
letterhead date Reference number Inside address
attention salutation Subject line Body
Complimentary close
enclosure signature Copy notation postscript
Structure
Structure
Salutation
Its form depends upon the writer’s relationship with the receiver. Dear Dr. Woods: (professional title used ) Dear Customer: (to a group of the same status) Dear Purchasing Agent: (the unknown’s professional title) Dear Kim: (first name, very informal)
Page23
Structure
Letterhead
宁波市慈溪进出口股份有限公司
地址：慈溪市寺山路269号 邮编：315300
电话： +86-574-63891000 传真：+86-574-63813763
E-mail: sale@cncie.com Website: http://www.cncie.com
Structure
Date
2 ways in writing the date: 1. British (Day/Month/Year). 2. American (Month/Day/Year) For example: 17(th) March, 2016 (English way) March 17(th), 2016 (American way)