全球超级文化

POLITIC
• The prejudice is diminishing and people are increasingly open to other cultures and ideas.To some extent this is no doubt the result of political and therefore social convergences,of unions such as the European Union which represents a group of countries with queit different traditions in many cases.But now,Europeans are beginning to feel that they are members of a larger culture that's more than simply a political convenience.The same as the BRICS
Advertisment
• Advertising effectiveness is very powerful.we can see a lot of ads from TV,internet,newspaper,magazines,even both sides of the road and walls,in a word,they could be seen at everywhere.they influence not only our consumer attitudes but also our cultures , which push the emergeing of superculture.
The facters which contribute to the superculture
• Firstly,the transportation • The flight ,the train ,the car,the bus,and so on that can drive us to everywhere we want to. • Especially the flight has had the greatest influence here.Suddenly,large numbers of ordinary people were able to interact with people from other cultures thousands of miles way and see with their eyes in differances and the similarities between them,the things that make people human regardless of culture.
Communication tools
• Cellphone----today,everyone maybe have a telephone,it makes pepole from diverse cultures are able to interact in a way they never could before,makes peple more nearer.the same with computers,the internet. • Television----every family has one. they can get a large of informations which occurs every corner around the world.
Unit11 THE NEW GLOBAL SUPERCULTURE (全球超级文化)
___ culture emerge文化融合
the Superculture
• We are now in an age where powerful social,political,and technological forces are changing our world and rapidly creating a homogeneous globle society where people think and behave in similar ways • The world is losing cultures quicker than you might think • Language is the best measure of cultural diversity • What is the forces that are pushing us,driving us toward a homogeneous globle society? The answer is the superculture.
Correctly understand of superculture
• the globle superculture's inevitable.And,in many ways it's a good things,perhaps even an ideal.It enphasizes the oneness(统一性) of mankind ,promotes unity,and helps prepare the way for a fairer world where the earth's resources benifit everyone and wealth is evenly distributed. • However,that's not to say that these things must be an the expense of cultural traditions cultural diversity. If we lose our own cultures,we'd lose part of what has made us what we are today,lose touth our toots,perhaps even the variety and individuality that make us unique as a species.so,we should protect our traditional cultures which are beauty in taday's supercultural world
The influence of superculture
1. Simply,the basic necessities of life 2. The style of buildings, the custom of eating and clothing. 3. Conmmunication mode 4. Broaden people's horizons
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THE MEDIA
• The power of the media should not be overlooked.everyday,varities of news paper take you lots of informations,almost including everything in our daily life.from political,economic,religion and culture,etc.these papers can influence people from all over the world, they could know about the world situation and the lives of people in other countries.