大学生创业创意创新大赛获奖模板
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大学生创业创意创新大赛获奖模板
第五届全国大学生电子商务“创新、创意及创业”挑战赛创新创意创业
参赛学校:长春大学
作品名称:交换空间
团队名称: 小智慧也有大作为
指导老师:王钊王东屏
团队成员:郑千旭、赵琪、周洋宇、常磊、王庆
目录
第一章市场分析
1.1项目背景````````````````````````````````````````` ````````````````````````````````````````` `````````````````````````````````3
1.1.1旅游业发展前景````````````````````````````````````````` ````````````````````````````````````````` ```````````````3
1.1.2旅游业政策````````````````````````````````````````` ````````````````````````````````````````` ``````````````````````3
1.1.3互联网+```````````````````````````````````````` ````````````````````````````````````````` ````````````````````````````3
1.1.4市场趋势和机会````````````````````````````````````````` `````````````````````````````````````````
```````````````4
1.2 旅游行业SWOT分析````````````````````````````````````````` ````````````````````````````````````````` ````````````````4
1.3 目标用户分析````````````````````````````````````````` ````````````````````````````````````````` `````````````````````````4
1.3.1消费人群定位````````````````````````````````````````` ````````````````````````````````````````` ``````````````````4
1.3.2 目标人群特点````````````````````````````````````````` ````````````````````````````````````````` `````````````````4
1.4 行业竞争对手````````````````````````````````````````` ````````````````````````````````````````` `````````````````````````5
1.4.1最直接的竞争对手
````````````````````````````````````````` ````````````````````````````````````````` ````````````5
1.4.2间接的竞争对手````````````````````````````````````````` ````````````````````````````````````````` ```````````````5
1.4.3竞争优势````````````````````````````````````````` ````````````````````````````````````````` `````````````````````````5
第二章运营方案
2.1公司理念
```````````````````````````````````````````````````````````````````` ````````````````````````````````6
2.2公司目标
```````````````````````````````````````````````````````````````````` ````````````````````````````````6
2.3发展战略
```````````````````````````````````````````````````````````````````` ````````````````````````````````6
2.3.1整合用户服务与社区服务
```````````````````````````````````````````````````````````````````` ````6
2.3.2提供渠道、重视借助外力、整合资源
`````````````````````````````````````````````````````````6
2.4业务与赢利模式
```````````````````````````````````````````````````````````````````` ```````````````````````6
2.4.1业务体系
```````````````````````````````````````````````````````````````````` `````````````````````````7
2.4.2业务详述
```````````````````````````````````````````````````````````````````` `````````````````````````7
2.4.3业务发展规划
```````````````````````````````````````````````````````````````````` ```````````````````7
2.4.4盈利模式
```````````````````````````````````````````````````````````````````` `````````````````````````8
第三章财务可行性分析`
3.1投入资金````````````````````````````````````````` ````````````````````````````````````````` `````````````````````````````````8
3.2 市场调查与全面预算````````````````````````````````````````` ````````````````````````````````````````` ```````````````8
3.2.1未来五年服务收入预测