大学商务英语综合教程unit 1
合集下载
相关主题
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
10. Accounting (tax)
11. IT/ EC/ Logistics
12. Business Law/ International trade
13. International Business ( modes/ globalization/Internationalization/ GATT/WTO/ level of economic integration / The triad/ outside the triad/
Grade Evaluation
• Exams: Final 70% (Based on lecture notes and the text)
• Class activity and your attendance for each class is required: 30%
Toyota
Think out as many words, phrases or expressions as possible about business from the event of Toyota’s recalls.
• the inspiration of several domestic polices: to keep wages low
• To increase population
• To avoid extravagances
• To encourage children to work at early ages.
corporation, individual company, collective factory, private company, conglomerate 集团企业， CEO, manager, merchant, salesman, businessman;
Places to Conduct Business Activities: Market, department store, supermarket, stock
Two fields of economics
Basis of Theories 理论基础： • Microeconomics微观经济学、 • Macroeconomics宏观经济学
Microeconomics微观经济学(Price theory)
• 微观经济学(Microeconomics)：以单个经 济单位作为考察对象，研究单个经济单位经济 行为以及经济变量的个量是怎样决定与变动的 经济学分支学科，它只见树木，不见森林，是 谓“虫瞰”(worm’s eye)。
The Nature of Business
Business is the human activity related涉及 to material things. It is necessary for civilization. It is found in all societies, even the simplest ones. Business may include the production of goods: Making airplanes, building buildings, and constructing构成 paper boxes are examples of production. It can also provide the financing 理财融资 for these activities. Lending money, trading stocks股份and bonds有息债券, and selling insurance保险policies relate to the securing获得 of capital资本for business activities. Other forms of business include merchandising买卖 , which is the selling of products, and providing various services, such as accounting会计, distributing分发 , and repairs. Business, then, is the activity of producing and distributing goods and services.
• producer 生产者——supply 供给 • consumer 消费者——demand 需求 • market structure 市场结构
Macroeconomics宏观经济 学
• 宏观经济学(Macroeconomics)：以整个 国民经济总体作为考察对象，研究社会总体经 济问题以及经济变量的总量是怎样决定与变动 的经济学分支学科，它只见森林，不见树木， 是谓“鸟瞰”(bird’s eye)。
源自文库 What is Toyota? Company/firm/enterprise Brand Product Market
People or Organizations Engaged in Business: Company, firm, enterprise, joint-venture,
The outline of the course
1. Business and economy —— Business sectors and Industries — — Companies (CSR and Business Ethics)
2. Marketing (Marketing strategy/ Integrated Marketing/ direct marketing/ positioning/ personal selling/ AIDA/FABV/SWOT/Branding/ 4Ps）
3. HRM (Jobs and Career)
8. Finance ( banking / foreign exchange)
9. Business Environment (economic /political/ legal/ socio-cultural/ technological/ financial/ information/ internal)
exchange, hotel, restaurant, bank;
Other Terms Frequently Used in Business Operation:
Sell, buy, goods, order, profit, interest, invoice, check, bill, consumer, customer.
History of economic thought
Mercantilism:
• The center themes:
• The more precious metals a nation had, the richer and more powerful it was.
• Encourage national self-suffiency
• Ricardo formulated the idea of comparative costs, today called comparative advantage. Comparative advantage is the main basis for most economists' belief in free trade today. The idea is this: a country that trades for products that it can get at lower cost from another country is better off than if it had made the products at home.
Chapter 1 Business and economy
Economics
• Social science concerned with the production, distribution, exchange, and consumption of goods and services.
What is Business?
Business is the human activity related to material things. It is necessary for civilization.
Business is the activity of producing and distributing goods and services.
1. Case analyses 2. Illustrate the relative knowledge of
business 3. Reading practice in business (based
on the materials of textbook) 4. Review the terms of business
• John Stuart Mill Principles of Political Economy
• Jean-Baptiste Say Treatise on Political Economy (Say’s law)
The major principles:
• Private property • Free markets • Principle of competition • To reconcile public benefit with
Welcome to
English Reading in Business
Objectives:
✓To upgrade your English reading skills in business
✓To review the fundamental knowledge in business
Arrangement of the teaching process
David Ricardo and Principles of
Political Economy and Taxation 《政治经济学及赋税原理》
• Diminishing-returns in agriculture
• The Labor Theory of Value
• The Theory of Comparative Advantage
individual pursuit of private gain by “invisible hand”
Adam Smith and Wealth of
Nations
• The explanation of how rational selfinterest in a freemarket economy leads to economic well-being.
The classical school
• Economists and the their works:
• Adam Smith
Wealth of Nations
• Thomas Robert Malthus An Essay on the Principle of Population
• David Ricardo Principles of Political Economy and Taxation
Thomas Robert Malthus and An Essay
on the Principle of Population(人口原理）
• He is known for his dire warnings against overpopulation, Malthus did not oppose population growth per se. Rather, he opposed growth that would outstrip the food supply. He predicted that population would grow geometrically, while the food supply would increase only arithmetically, resulting in mass starvation.
11. IT/ EC/ Logistics
12. Business Law/ International trade
13. International Business ( modes/ globalization/Internationalization/ GATT/WTO/ level of economic integration / The triad/ outside the triad/
Grade Evaluation
• Exams: Final 70% (Based on lecture notes and the text)
• Class activity and your attendance for each class is required: 30%
Toyota
Think out as many words, phrases or expressions as possible about business from the event of Toyota’s recalls.
• the inspiration of several domestic polices: to keep wages low
• To increase population
• To avoid extravagances
• To encourage children to work at early ages.
corporation, individual company, collective factory, private company, conglomerate 集团企业， CEO, manager, merchant, salesman, businessman;
Places to Conduct Business Activities: Market, department store, supermarket, stock
Two fields of economics
Basis of Theories 理论基础： • Microeconomics微观经济学、 • Macroeconomics宏观经济学
Microeconomics微观经济学(Price theory)
• 微观经济学(Microeconomics)：以单个经 济单位作为考察对象，研究单个经济单位经济 行为以及经济变量的个量是怎样决定与变动的 经济学分支学科，它只见树木，不见森林，是 谓“虫瞰”(worm’s eye)。
The Nature of Business
Business is the human activity related涉及 to material things. It is necessary for civilization. It is found in all societies, even the simplest ones. Business may include the production of goods: Making airplanes, building buildings, and constructing构成 paper boxes are examples of production. It can also provide the financing 理财融资 for these activities. Lending money, trading stocks股份and bonds有息债券, and selling insurance保险policies relate to the securing获得 of capital资本for business activities. Other forms of business include merchandising买卖 , which is the selling of products, and providing various services, such as accounting会计, distributing分发 , and repairs. Business, then, is the activity of producing and distributing goods and services.
• producer 生产者——supply 供给 • consumer 消费者——demand 需求 • market structure 市场结构
Macroeconomics宏观经济 学
• 宏观经济学(Macroeconomics)：以整个 国民经济总体作为考察对象，研究社会总体经 济问题以及经济变量的总量是怎样决定与变动 的经济学分支学科，它只见森林，不见树木， 是谓“鸟瞰”(bird’s eye)。
源自文库 What is Toyota? Company/firm/enterprise Brand Product Market
People or Organizations Engaged in Business: Company, firm, enterprise, joint-venture,
The outline of the course
1. Business and economy —— Business sectors and Industries — — Companies (CSR and Business Ethics)
2. Marketing (Marketing strategy/ Integrated Marketing/ direct marketing/ positioning/ personal selling/ AIDA/FABV/SWOT/Branding/ 4Ps）
3. HRM (Jobs and Career)
8. Finance ( banking / foreign exchange)
9. Business Environment (economic /political/ legal/ socio-cultural/ technological/ financial/ information/ internal)
exchange, hotel, restaurant, bank;
Other Terms Frequently Used in Business Operation:
Sell, buy, goods, order, profit, interest, invoice, check, bill, consumer, customer.
History of economic thought
Mercantilism:
• The center themes:
• The more precious metals a nation had, the richer and more powerful it was.
• Encourage national self-suffiency
• Ricardo formulated the idea of comparative costs, today called comparative advantage. Comparative advantage is the main basis for most economists' belief in free trade today. The idea is this: a country that trades for products that it can get at lower cost from another country is better off than if it had made the products at home.
Chapter 1 Business and economy
Economics
• Social science concerned with the production, distribution, exchange, and consumption of goods and services.
What is Business?
Business is the human activity related to material things. It is necessary for civilization.
Business is the activity of producing and distributing goods and services.
1. Case analyses 2. Illustrate the relative knowledge of
business 3. Reading practice in business (based
on the materials of textbook) 4. Review the terms of business
• John Stuart Mill Principles of Political Economy
• Jean-Baptiste Say Treatise on Political Economy (Say’s law)
The major principles:
• Private property • Free markets • Principle of competition • To reconcile public benefit with
Welcome to
English Reading in Business
Objectives:
✓To upgrade your English reading skills in business
✓To review the fundamental knowledge in business
Arrangement of the teaching process
David Ricardo and Principles of
Political Economy and Taxation 《政治经济学及赋税原理》
• Diminishing-returns in agriculture
• The Labor Theory of Value
• The Theory of Comparative Advantage
individual pursuit of private gain by “invisible hand”
Adam Smith and Wealth of
Nations
• The explanation of how rational selfinterest in a freemarket economy leads to economic well-being.
The classical school
• Economists and the their works:
• Adam Smith
Wealth of Nations
• Thomas Robert Malthus An Essay on the Principle of Population
• David Ricardo Principles of Political Economy and Taxation
Thomas Robert Malthus and An Essay
on the Principle of Population(人口原理）
• He is known for his dire warnings against overpopulation, Malthus did not oppose population growth per se. Rather, he opposed growth that would outstrip the food supply. He predicted that population would grow geometrically, while the food supply would increase only arithmetically, resulting in mass starvation.