2008年中国移动年报

2008 Annual Results
China Mobile Limited 19 March 2009
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2008 Annual Results
China Mobile Limited 19 March 2009
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Management
Mr. WANG Jianzhou
Chairman & CEO
Mr. LI Yue
Executive Director & Vice President
Mr. LU Xiangdong
Executive Director & Vice President
Mr. XUE Taohai
Executive Director, Vice President & CFO
Madam XIN Fanfei
Executive Director & Vice President
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Agenda
Overall Performance For 2008
Financial Results For 2008
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Overall Performance For 2008
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Highlights
Further enhancement in operating Further enhancement in operating results despite different difficulties results despite different difficulties
Sustained strong subscriber growth with Sustained strong subscriber growth with rural market continuing to serve rural market continuing to serve as a key growth driver as a key growth driver Average monthly net adds over 7.30 million Nearly half of subscriber growth from rural market
Revenue Net profit
15.5% 29.6%
Continued rapid growth in value-added Continued rapid growth in value-added business, increasingly prominent in business, increasingly prominent in boosting revenue growth boosting revenue growth
Sustained favorable growth in dividend Sustained favorable growth in dividend and endeavor to create value for and endeavor to create value for shareholders shareholders Ordinary annual dividend of HK$2.743 per share Planned 2009 dividend payout ratio of 43%
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Increased proportion in total revenue mix at 27.5%

Overall Operating Performance
2007
Total Subscribers (Million) Operating Revenue (RMB Billion) EBITDA (RMB Billion) EBITDA Margin (%) Net Profit (RMB Billion) Net Profit Margin (%) Basic Earnings per Share (RMB)
2008 457.250 412.343 216.487 52.5% 112.793 27.4% 5.63
Change 23.8% 15.5% 11.6% -1.8 ppt 29.6% 3.0 ppt 29.4%
369.339 356.959 194.003 54.3% 87.062 24.4% 4.35
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Sustained Strong Subscriber Growth
Total Subscribers
(Million) 23.8% 457.250 369.339 301.232 53.221 88% 28.0% 68.107 (Million) 29.1% 87.911
Net Additional Subscribers
22.6%
68%
69%
72%
78%
79%
2006.12
2007.12 Market share
2008.12
2006
2007
2008
Net adds market share
Unfavorable factors
Weakened economic growth stemming from global financial crisis Market in certain large cities started showing signs of becoming mature Increasingly intensified competition after industry restructuring
Favorable factors
State’s policies to boost domestic consumption spur telecom service demand Enormous growth potential remains in rural markets Emergence of new business and applications creates new demand
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