平面设计英文课件
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Experiment with colour scheme
Production
Plan layout and typography
Iconography/graphics
Typography
Colour scheme
colour triangles
thumbnail sketches
Planning
Colour 1
• Colour attracts attention, adds dynamism, creates mood and has its own set of meanings (semiotics), as with iconography and typography • Even monochromatic or black & white images have specific connotations/meanings
club flyers
© RKM Virtual Artroom
Graphic Design Project
Project brief = design a club flyer
Planning
Evaluate example flyers Collect source images
Preparation
Iconography* 1
• What does the poorly registered green/brown face on the right of the Barcelona club flyer suggest?
Iconography 2
• What does the image of the decks in the TT Clubbin’ flyer suggest? A particular type of music?
3
• Look at the typefaces used in this flyer too:
– How many different fonts do you think are used? – Is there a hierarchy with the most important text bigger and bolder? – Is the body text scattered about in a random fashion or grouped in blocks? – What is the visual and spatial relationship between the text and the image?
Typography 1
• Good design matches style to meaning or message • Which of the fonts above is most suitable for the meaning of the word ‘techno’ and why? • Which word would best describe each of the other typefaces?
Fonts used from L to R: Westminster, Times New Roman, Kids, Curlz, Old English, Palace Script
Typography 2
• Look at the typefaces used in this flyer:
– How many different fonts do you think are used? – Is there a hierarchy with the most important text bigger and bolder? – Is the body text scattered about in a random fashion or grouped in blocks? – What is the visual and spatial relationship between the text and the image(s)?
Iconography* 1
* Iconography = the images used
Iconography* 1
• Why do flyer designers use particular graphic images? What ideas are implied by …
– an attractive girl? – a high rise building? – graffiti? – a cartoon alien?
• Evaluate a range of flyers
– look at the examples that follow and visit some of the websites at the end of the presentation – think about iconography, typography, colour schemes and layout
Iconography 3
• What does the iconography in the ‘Big Picture flyer suggest? Is it appropriate for the name of the venue? Why?
Typography 1
• Typography is concerned with the style of type or font used for the text in print media • Different fonts suggest different contexts and itary colours are dynamic and full of movement – good for logos, interior design • Contrasting colours give emphasis & have high impact • Harmonious colours [also called ‘analogous’] can create a serene, warm, peaceful or romantic mood
Production
Plan layout and typography
Iconography/graphics
Typography
Colour scheme
colour triangles
thumbnail sketches
Planning
Colour 1
• Colour attracts attention, adds dynamism, creates mood and has its own set of meanings (semiotics), as with iconography and typography • Even monochromatic or black & white images have specific connotations/meanings
club flyers
© RKM Virtual Artroom
Graphic Design Project
Project brief = design a club flyer
Planning
Evaluate example flyers Collect source images
Preparation
Iconography* 1
• What does the poorly registered green/brown face on the right of the Barcelona club flyer suggest?
Iconography 2
• What does the image of the decks in the TT Clubbin’ flyer suggest? A particular type of music?
3
• Look at the typefaces used in this flyer too:
– How many different fonts do you think are used? – Is there a hierarchy with the most important text bigger and bolder? – Is the body text scattered about in a random fashion or grouped in blocks? – What is the visual and spatial relationship between the text and the image?
Typography 1
• Good design matches style to meaning or message • Which of the fonts above is most suitable for the meaning of the word ‘techno’ and why? • Which word would best describe each of the other typefaces?
Fonts used from L to R: Westminster, Times New Roman, Kids, Curlz, Old English, Palace Script
Typography 2
• Look at the typefaces used in this flyer:
– How many different fonts do you think are used? – Is there a hierarchy with the most important text bigger and bolder? – Is the body text scattered about in a random fashion or grouped in blocks? – What is the visual and spatial relationship between the text and the image(s)?
Iconography* 1
* Iconography = the images used
Iconography* 1
• Why do flyer designers use particular graphic images? What ideas are implied by …
– an attractive girl? – a high rise building? – graffiti? – a cartoon alien?
• Evaluate a range of flyers
– look at the examples that follow and visit some of the websites at the end of the presentation – think about iconography, typography, colour schemes and layout
Iconography 3
• What does the iconography in the ‘Big Picture flyer suggest? Is it appropriate for the name of the venue? Why?
Typography 1
• Typography is concerned with the style of type or font used for the text in print media • Different fonts suggest different contexts and itary colours are dynamic and full of movement – good for logos, interior design • Contrasting colours give emphasis & have high impact • Harmonious colours [also called ‘analogous’] can create a serene, warm, peaceful or romantic mood