4S店的平面设计

目录

摘要 (4)

Abstract (5)

1绪论 (6)

1.1大众汽车品牌分析 (6)

1.1.1大众汽车的品牌概述 (6)

1.1.2大众汽车标志寓意 (6)

1.1.3大众汽车的发展史 (7)

1.1.4大众汽车市场分析 (9)

1.2轿车专卖店的形象建设 (10)

1.2.1汽车形象与轿车专卖店的形象关系 (10)

1.2.2汽车品牌与轿车专卖店的形象关系 (10)

1.2.3汽车销售对象与轿车专卖店的形象关系 (11)

2 轿车专卖店设计 (13)

2.1轿车专卖店的选址及勘察 (13)

2.2设计规模与基地要求 (15)

2.2.1设计规模 (15)

2.2.1.1总平面图布置 (16)

2.2.1.2一层平面图布置 (18)

2.2.1.3二层平面图布置 (20)

2.2.2基地要求 (21)

2.3轿车专卖店结构及材料 (22)

2.3.1建筑结构的选型 (22)

2.3.1.1专卖店正立面设计 (22)

2.3.1.2专卖店侧立面设计 (23)

2.3.2专卖店建筑围护、分隔构件 (25)

2.4轿车专卖店的分区布局 (25)

2.4.1外部整体分区布局 (26)

2.4.1.1停车场规划 (27)

2.4.1.2外部环境绿化 (28)

2.4.2内部空间分区布局 (29)

2.4.2.1接待区设计 (30)

2.4.2.1.1接待区面积规划 (30)

2.4.2.1.2接待区家具选择与陈设 (32)

2.4.2.2展示区设计 (33)

2.4.2.2.1展示区面积规划 (33)

2.4.2.2.2展示区车辆布置 (34)

2.4.2.2.3展示区个性化氛围布置 (35)

2.4.2.3休息区设计 (36)

2.4.2.3.1休息区面积规划 (36)

2.4.2.3.2休息区家具选择与布置 (37)

2.4.2.4办公区规划 (39)

2.4.2.5维修车间设计 (40)

2.4.2.5.1维修车间平面布置 (40)

2.4.2.5.2维修车间面积计算 (41)

2.4.2.5.3维修车间举升机布置 (43)

2.5专卖店光环境设计 (43)

2.5.1天然采光 (43)

2.5.2人工照明设计 (44)

2.6充电桩的建造 (46)

3建设投资分析 (48)

4结论于展望 (49)

4.1结论 (49)

4.2展望 (49)

谢辞 (50)

参考文献 (51)

摘要

轿车专卖店作为汽车销售的一种模式，由欧美兴起到20世纪末引入中国，在短短的十多年间，全国各地的轿车专卖店如雨后春笋般拔地而起。对于国内的汽车生产商来说，4S店模式是一种全新的汽车销售模式，德国大众集团与上海汽车制造厂合作，率先在中国建造轿车专卖店，通过4S店的形式，整合所有销售资源，将所有的服务集中在一起，建造一个富有个性，造型别致而又独具特色的专卖店。通过专卖店的形式，给消费者带来切实的方便。由大众开创的专卖店的销售模式在接下来的一段时间许多汽车生产厂商效仿，并获得了相当不错的效果。到现在，以建造轿车专卖店的形式销售汽车和提供售后服务以成为国内汽车市场最主要的方式，走在大街上，各个厂商独具特色的轿车专卖店俨然以成为城市的一道亮丽的风景线。建造轿车专卖店最大的优势在于集约化，它将原来汽车分散销售和维修变成集中在专卖店集约化经营和管理，将原来较为纷繁复杂的流程变得井然有序。结合销售、展示、维修、配件、服务等多位一体的专卖店。

关键词：轿车、专卖店、销售、维修、建造、服务

Abstract

Car stores as a pattern of automobile sales, introduced by Europe and the United States rise up to in China at the end of the 20th century, in just ten years, car stores have sprung up all over the country.For domestic car producers, 4 s shop mode is a kind of new car sales, V olkswagen group and Shanghai automobile factory cooperation, first to build cars in China through the form of 4 s shops, integration of all marketing resources, to all of the services together which build a rich individual character and modelling is chic and unique boutique.to consumers bring real convenience through the form of stores .Pioneered by the mass of the sales model of the stores in the next period of time many car manufacturers to follow, and obtained fairly good results.Till now, in the form of building cars store selling cars and provide after-sales service to become one of the most main way of domestic car market, walking in the street, each manufacturer's unique car brand shop has to be a kind of beautiful scenery of the city.build the car store is the biggest advantage of intensive, it disperses the original car sales and maintenance shop become concentrated in the intensive operation and management, the original is relatively complicated process become bined with sales, display, maintenance, spare parts, service and so on more than one of the stores.

Key words: Cars and stores, sales, maintenance, construction and service