1-4 商务英语写作.ppt

ii. Ask somebody to forward a letter to the recipient in person
Jane Smith Kindness of Mike Smith
CHAPTER 7
Requests & Inquiries
STEPS:
1.Start with purpose (questions or narration)
items :
Structure 1.Letterhead 2. Date 3.Inside address 4. Salutation 5 .(subject line) 6 . Body 7. Complimentary close 8. Signature 9. Enclosure 10. CC
Fortunately, your order can be sent next week.
Practice:
1. To avoid the loss of your credit rating, please remit payment within ten days.
2. Your misunderstanding of our June 1 letter caused this mistake.
Functions
• 1. to inform • 2. to persuade • 3. to entertain
The 6 c’ s principles
1. Clarity 2. Correctness 3. Conciseness 4. Completeness 5. Courteousness 6. Concreteness
2.Give details: specific information (self introduction, enquiries)
-Attract by possible prospects: current situation (optional)
3.End with goodwill/ expectation
China National Import & Export Corp. 21, Xi’an Road Chongqing,40047 P.R.China
Stamp
M&B Company 312 West Street Honolulu, HI99813 U.S.A.
Other envelop addressing
3. You cannot visit the office except on Sunday.
4. Our stone-skin material won’t do the job unless it is reinforced.
flv avi
2 Letter
Dear Jess, I am glad to ….. Love, Mike
i.Ask somebody to pass on a letter to the addressee.
Mike Smith c/o Jane Smith English Department Chongqing University Chongqing 400047, P.R. China
Stamp
China National Import & Export Corp. 21, Xi’an Road Chongqing,40047 P.R.China
Stamp
M&B Company 312 West Street Honolulu, HI99813 U.S.A.
2 an Envelop
Envelop addressing calls for accuracy, legibility and good appearance.
Two forms: 1. indented style 2. block style
1. The indented form
Business English Writing
Goodwill Effects
1. Conversational style language is simple, warm and natural.
2. You –viewpoint/ attitude e.g. We will be pleased to deliver your order by
the 10th. Practice: i. We can permit you to attend classes when
you are free. ii. We have received your letter of June1.
3. Positive language
e.g. Unfortunately, your order cannot be sent until next week.
Introducing who we are
• We are a/an importer/ manufacturer / wholesaler…of (commodity) and we are interested in having some information from you company.
Structure of English letters
There are at least 5 parts of an English letter:
date, salutation , body, complimentary close and signature In a business letter , there are more
FIRST PART
• Explaining briefly the circumstance of writing
• Stating how you came to know about the company
• Providing some brief information about you or your firm