世纪商务英语听说教程专业篇II第五版 (2)

D. Advertising can’t tell how the product works.
2. Which of the following is not the print advertising?
A. Internet.
B. Direct mail. C. Booklet.
D. Advertising inserts.
Part Ⅴ
Situation Performance
Warming Up
Task One Work in groups and discuss the following questions. 1. What is the aim of advertising? 2. Which are the main advertising mediums?
questions and taking notes
Unit 2 What Makes Good Advertising?
Contents
Part Ⅰ
Warming Up
Part Ⅱ
Active Listening
Part Ⅲ
Fun Break
Part Ⅳ
Listening and Speaking
Active Listening
Advertising Media
Active LБайду номын сангаасstening
Section B
Task One
Listen to the recording and choose the best answer for each question.
听力原文
1. Which of the following is true according to the passage?
its _d_ra_m__a_ti_c_ color, _s_w_e_e_p_in_g_ actions, and spectacular _so_u_n_d__e_f_fe_c_t_s can create _a_b_r_a_n_d_’s__im__a_g_e_. 3. It can be spread to _in_n_u_m__e_r_a_b_le_ consumers. 4. Television is the most _in_f_lu_e_n_t_ia_l_ medium.
Active Listening
Section A
Task Two Listen to the recording again and fill in the table.
The advantages of television win the _fa_v_o_r_ of advertisers.
听力原文
( F ) 1. Among all the advertising media, net is most popular, since TV is only for entertainment.
( T ) 2. In 2000, American advertisers invested about $50 billion in television advertising manufacturing.
A. Advertising can result in a successful sales goal.
B. Advertising strategy is to choose the best media.
C. To decide the media of advertising is very critical.
Advantages of TV advertising
1. TV advertising is the most p_o__p_u_la_r_ and easy to _u_n_d_e_rs_t_a_n_d_. 2. Television has very strong _c_o_m_m__u_n_ic_a_t_io_n_ capabilities. For example,
( F ) 3. The developing countries invest more in advertising than the developed countries do.
( T ) 4. Almost all the companies created their images through TV advertising. ( T ) 5. One of the most important advantages of TV advertising is its low cost.
专业篇 II（第五版）
大连理工大学出版社
总主编 刘杰英 主 编 金 阳 刘建武 陈 威 审 校 Chuck Thode
Unit 2 What Makes Good Advertising?
Learning Objectives
1. To acquire the basic knowledge of advertising 2. To know how to communicate with advertising designers 3. To develop skills to choose an appropriate advertising medium 4. To learn to check the comprehension of the materials by asking “wh-”
Active Listening
TV Advertising
Active Listening
Section A
Task One
Listen to the recording and decide whether the statements are true (T) or false (F). Correct the statement if it is false.
3. Where can you have outdoor advertising?
A. In a rural area.