英语应用文写作-商品广告
合集下载
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
3）某些代词做主语，谓语动词和相应的名词形式应 该是单数。
anyone，anybody，everyone，everybody e.g. Everyone had their homework done.(wrong)
Everyone had his/her homework done. 4) 词性错误
A
5
Note
1. 审题——构思——写作。 2. 信息点齐全。 3. 固定句型会背会用 4. 字数。
A
6
广告文档写作
A
7
商品广告(Commodity
Advertisement)
1 常用的词语及句型
attractive design
款式新颖
with a long-standing reputation 久负盛名
2）不完整句子。
e.g. Equipped with our latest developed ... Because the department could not pay for the new computer.
A
4
4. wrong puctuation 1) 正确使用和书写标点符号
2）在商务英语写作中，除了营销宣传文 档中使用感叹号，其余基本不用。
The choice is yours , The honor is ours.
A
8
Please do not leave it too late. 事不宜迟。 More choices, more enjoyment.
语意双关的使用： A deal with us means a good deal to you. 译
common errors in business writing
1. writing in the passive voice 90% of your writing should be in the active voice. When you send the bad news and not blame the reader ,you can write in passive voice.
exquisite and durable
精美耐用
goods genuine and price reasonable
货真价实
unparalleled both in beauty and in art
制作精良，外观华美，无与伦比
the world famous brand 世界著名品牌
image
形象
e.g. The data that you presented was misinterpreted.
A
2
2. Grammer mistakes 1) 主谓一致 e.g. it have 2）动词原形不能直接放在句首做主语
e.g. Fall asleep is harder and harder. Falling asleeping is harder and harder.
文：和我们做买卖意味着您做了一笔好买卖。 该句的妙处在于很好地利用了句中deal的三种 含义，“做买卖”、“一笔好买卖”和“许多”。a good deal构成一个绝妙的双关。
A
9
一般疑问句 通常用在广告的前面。
例 1 Have you ever dreamed of ascending the steps of a great temple built to the gods? （旅行社广告）您是否梦想过登上为众神修 建的宏伟庙宇的台阶 ？ 例 2 Can a tired, overworked voice com mand attention in class? 一个疲惫、过劳的 声音能吸引全班的注意力吗？
house butter? Do you remember how you
used to enjoy it when you were young?
Today, the taste of Lurpark bring it all
back to you —that’s why it’s so special.
A
10
疑问句容易激起人们的反应，特别是广告标题或
正文的开头使用疑问句，能激发读者的好奇心理，
增加他们的阅读兴趣。如下列一则黄油广告：
What’s so special about Lurpark Danisb
butter? Well, can you remember what
butter used to taste like-real fresh from
e.g. choose /choice select/selection
A
3
3. wrong sentences 1) 平行结构。
e.g. To say is one thing, doing is another. (wrong) To say is one thing, to do is another.
这则广告多次使用疑问句，从第一句“黄油的特
点是什么？”入手wenku.baidu.com一环扣一环，抓住读者的心
理，突出了这种黄油的特点。如用陈述句则平淡
无奇。这种使用疑问句，抓住读者注意力的广告
彼彼皆是。
A
11
比较级 比较级在广告中用得非常多，这是由于英 语广告中有大量的形容词和副词做修饰语的缘故。 例1 Today in business fast is no longer fast enough, even faster is still too slow to keep pace with the incredible demands placed on people and the computers they work with. That's one reason why IBM developed P60/D. 60MHz 64-bit Pentium Chip computers so fast, so powerful, it makes today's conventional computers like they are moving at a snail's space. 例2 These days succeeding in business means getting more competitive and making tougher decisions.
anyone，anybody，everyone，everybody e.g. Everyone had their homework done.(wrong)
Everyone had his/her homework done. 4) 词性错误
A
5
Note
1. 审题——构思——写作。 2. 信息点齐全。 3. 固定句型会背会用 4. 字数。
A
6
广告文档写作
A
7
商品广告(Commodity
Advertisement)
1 常用的词语及句型
attractive design
款式新颖
with a long-standing reputation 久负盛名
2）不完整句子。
e.g. Equipped with our latest developed ... Because the department could not pay for the new computer.
A
4
4. wrong puctuation 1) 正确使用和书写标点符号
2）在商务英语写作中，除了营销宣传文 档中使用感叹号，其余基本不用。
The choice is yours , The honor is ours.
A
8
Please do not leave it too late. 事不宜迟。 More choices, more enjoyment.
语意双关的使用： A deal with us means a good deal to you. 译
common errors in business writing
1. writing in the passive voice 90% of your writing should be in the active voice. When you send the bad news and not blame the reader ,you can write in passive voice.
exquisite and durable
精美耐用
goods genuine and price reasonable
货真价实
unparalleled both in beauty and in art
制作精良，外观华美，无与伦比
the world famous brand 世界著名品牌
image
形象
e.g. The data that you presented was misinterpreted.
A
2
2. Grammer mistakes 1) 主谓一致 e.g. it have 2）动词原形不能直接放在句首做主语
e.g. Fall asleep is harder and harder. Falling asleeping is harder and harder.
文：和我们做买卖意味着您做了一笔好买卖。 该句的妙处在于很好地利用了句中deal的三种 含义，“做买卖”、“一笔好买卖”和“许多”。a good deal构成一个绝妙的双关。
A
9
一般疑问句 通常用在广告的前面。
例 1 Have you ever dreamed of ascending the steps of a great temple built to the gods? （旅行社广告）您是否梦想过登上为众神修 建的宏伟庙宇的台阶 ？ 例 2 Can a tired, overworked voice com mand attention in class? 一个疲惫、过劳的 声音能吸引全班的注意力吗？
house butter? Do you remember how you
used to enjoy it when you were young?
Today, the taste of Lurpark bring it all
back to you —that’s why it’s so special.
A
10
疑问句容易激起人们的反应，特别是广告标题或
正文的开头使用疑问句，能激发读者的好奇心理，
增加他们的阅读兴趣。如下列一则黄油广告：
What’s so special about Lurpark Danisb
butter? Well, can you remember what
butter used to taste like-real fresh from
e.g. choose /choice select/selection
A
3
3. wrong sentences 1) 平行结构。
e.g. To say is one thing, doing is another. (wrong) To say is one thing, to do is another.
这则广告多次使用疑问句，从第一句“黄油的特
点是什么？”入手wenku.baidu.com一环扣一环，抓住读者的心
理，突出了这种黄油的特点。如用陈述句则平淡
无奇。这种使用疑问句，抓住读者注意力的广告
彼彼皆是。
A
11
比较级 比较级在广告中用得非常多，这是由于英 语广告中有大量的形容词和副词做修饰语的缘故。 例1 Today in business fast is no longer fast enough, even faster is still too slow to keep pace with the incredible demands placed on people and the computers they work with. That's one reason why IBM developed P60/D. 60MHz 64-bit Pentium Chip computers so fast, so powerful, it makes today's conventional computers like they are moving at a snail's space. 例2 These days succeeding in business means getting more competitive and making tougher decisions.