世纪商务英语写作训练Lesson3补充新
相关主题
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
Reference initials 打字员姓名缩写 Remember what reference initials means , where to and how to
write reference initials. EM:/mef MR:/RG Enclosure附件 Where and how to write enclosure notation. Enc. Enclosure: … Enclosures(3) Enclosure: Contract
Styles of Business Letters
There are five styles of business letters: Block Style 齐头式 Modified Block Style改良齐头式 Simplified Style简化式 Indented Style 缩进式 Personal Business Letter Style 私人商务信函格式 It’s suggested that a learner should choose one during his writing.
Inside address Inside address should be the receiver’s address. It is typed singlespaced at the left margin.
Attention line指明收信人 If you send your message officially to an organization, an attention line allows you to send it directly to a specific individual, officer, or department.
Lesson 3 Structure and Style of Business Letters
商业信函的结构与格式
Remember the arrangement of every element in a business letter.
5 styles of business letters Punctuation styles 2 ways to address envelop Sample analysis Notes from on page 41, especially note 3. Exercises
Special Notations
As for reference initials, enclosure and copy notation, some textbook call them special notations特别标注，together with
mailing and classification notation and postscript.
the salutaion and a comma after the complimentray close. Letters using
Letterhead The name of the firm in letterhead should be the sender’s name, so the address should be the sender’s address.
Date Date is typed a few lines below the last line of the letterhead. The common format is usually American one (Month/Day/Year). To avoid confusion, the month written in full is preferred.
may be formal (Very truly/sincerely/cordially yours), or informal (Sincerely/Cordially yours).
Different kinds of closing based on formality:
Formal
Salutation Complimentary close
Letter Structures and Placement
Broadly speaking, business letters are usually composed of twelve elements, among which seven elements are necessary for a business letter, while the others are optional.
Subject Line事由/主题行 A subject line helps identify the subject of the letter. Although experts
suggest placing the subject line two lines below the salutation, many businesses actually place it above the salutation. A subject line is often underlined or typed in capitals. e.g. SUBJECT: OFFICE LETTER STYLE
Punctuation Styles
There are two styles:mixed and open. Pay attention to the difference
between them. Letters using mixed punctuation style have a colon after
Special Notations
Postscript 附笔 If you want to add something after completing the letter or
to bring something to the attention of the receiver, you may use a postscript. Normally, a postscript is indicated by “P.S.” one space beneath the notation if any.For example: LT/wt CC:Mr. George Stern P.S. We will increase the price of the portable recorder from USD123 to $145 in June. YEN
Letter Structures and Placement
Salutation 称呼 It is two lines below the last line of the inside address or the attention line (if used). If the letter is addressed to an individual, use that pwenku.baidu.comrson’s courtesy title and last name (Dear Mr. Lanbam). Even if you are on a first-name basis (Dear Leslie), be sure to add a colon (or a comma, not a semicolon) after the salutation. Use an individual’s full name (Dear Leslie Lanbam) only when gender is unknown.
Sincerely, Cordially, Yours truly, Yours,
Letter Structures and Placement
Signature签名 1）Organisation Name: If an organisation name is used after the
complimentary close, the name should be typed entirely in capitals below the complimentary close. 2)Author, Title, and Department: The author of the letter needs space to sign his or her name; therefore, three blank lines should be left above the typed name of the author. If short, the author’s title or department may appear on the same line as the author’s name. If long, it should be typed immediately below the author’s name.
Letter Structures and Placement
Body正文/信文 This is the actual message of a letter. Most business letters are singlespaced
with double line spacing between paragraphs. Complimentary Close结尾敬词 It is typed two lines below the last line of the letter, the complimentary close
Dear Sir/Madam Very truly yours, Yours very truly, Very sincerely yours, Very cordially yours,
Semi-formal Dear
Mr./Mrs./Miss
Informal
Dear Linda
Sincerely yours, Cordially yours, Yours sincerely,
Seven necessary elements:
letterhead date salutation(称呼）
inside address
the body（正文） the complementary close（结尾 敬词）signature
Letter Structures and Placement
Catalogue Copy notation(Carbon copy notation)抄送 Remember how and where to write copy notation CC: Cc: cc:
Special Notations
Mailing and classification notation邮寄等级标 Occasionally, a business letter could be of a critical issue and the writer does not want anyone other than the receiver to read it. In this case, the writer may writer “Confidential”机密beneath the date line. If a business letter requires a special service by the post office, the word “Registered”挂号or “Special Delivery”专递may be written both on the stationery and the envelop.
write reference initials. EM:/mef MR:/RG Enclosure附件 Where and how to write enclosure notation. Enc. Enclosure: … Enclosures(3) Enclosure: Contract
Styles of Business Letters
There are five styles of business letters: Block Style 齐头式 Modified Block Style改良齐头式 Simplified Style简化式 Indented Style 缩进式 Personal Business Letter Style 私人商务信函格式 It’s suggested that a learner should choose one during his writing.
Inside address Inside address should be the receiver’s address. It is typed singlespaced at the left margin.
Attention line指明收信人 If you send your message officially to an organization, an attention line allows you to send it directly to a specific individual, officer, or department.
Lesson 3 Structure and Style of Business Letters
商业信函的结构与格式
Remember the arrangement of every element in a business letter.
5 styles of business letters Punctuation styles 2 ways to address envelop Sample analysis Notes from on page 41, especially note 3. Exercises
Special Notations
As for reference initials, enclosure and copy notation, some textbook call them special notations特别标注，together with
mailing and classification notation and postscript.
the salutaion and a comma after the complimentray close. Letters using
Letterhead The name of the firm in letterhead should be the sender’s name, so the address should be the sender’s address.
Date Date is typed a few lines below the last line of the letterhead. The common format is usually American one (Month/Day/Year). To avoid confusion, the month written in full is preferred.
may be formal (Very truly/sincerely/cordially yours), or informal (Sincerely/Cordially yours).
Different kinds of closing based on formality:
Formal
Salutation Complimentary close
Letter Structures and Placement
Broadly speaking, business letters are usually composed of twelve elements, among which seven elements are necessary for a business letter, while the others are optional.
Subject Line事由/主题行 A subject line helps identify the subject of the letter. Although experts
suggest placing the subject line two lines below the salutation, many businesses actually place it above the salutation. A subject line is often underlined or typed in capitals. e.g. SUBJECT: OFFICE LETTER STYLE
Punctuation Styles
There are two styles:mixed and open. Pay attention to the difference
between them. Letters using mixed punctuation style have a colon after
Special Notations
Postscript 附笔 If you want to add something after completing the letter or
to bring something to the attention of the receiver, you may use a postscript. Normally, a postscript is indicated by “P.S.” one space beneath the notation if any.For example: LT/wt CC:Mr. George Stern P.S. We will increase the price of the portable recorder from USD123 to $145 in June. YEN
Letter Structures and Placement
Salutation 称呼 It is two lines below the last line of the inside address or the attention line (if used). If the letter is addressed to an individual, use that pwenku.baidu.comrson’s courtesy title and last name (Dear Mr. Lanbam). Even if you are on a first-name basis (Dear Leslie), be sure to add a colon (or a comma, not a semicolon) after the salutation. Use an individual’s full name (Dear Leslie Lanbam) only when gender is unknown.
Sincerely, Cordially, Yours truly, Yours,
Letter Structures and Placement
Signature签名 1）Organisation Name: If an organisation name is used after the
complimentary close, the name should be typed entirely in capitals below the complimentary close. 2)Author, Title, and Department: The author of the letter needs space to sign his or her name; therefore, three blank lines should be left above the typed name of the author. If short, the author’s title or department may appear on the same line as the author’s name. If long, it should be typed immediately below the author’s name.
Letter Structures and Placement
Body正文/信文 This is the actual message of a letter. Most business letters are singlespaced
with double line spacing between paragraphs. Complimentary Close结尾敬词 It is typed two lines below the last line of the letter, the complimentary close
Dear Sir/Madam Very truly yours, Yours very truly, Very sincerely yours, Very cordially yours,
Semi-formal Dear
Mr./Mrs./Miss
Informal
Dear Linda
Sincerely yours, Cordially yours, Yours sincerely,
Seven necessary elements:
letterhead date salutation(称呼）
inside address
the body（正文） the complementary close（结尾 敬词）signature
Letter Structures and Placement
Catalogue Copy notation(Carbon copy notation)抄送 Remember how and where to write copy notation CC: Cc: cc:
Special Notations
Mailing and classification notation邮寄等级标 Occasionally, a business letter could be of a critical issue and the writer does not want anyone other than the receiver to read it. In this case, the writer may writer “Confidential”机密beneath the date line. If a business letter requires a special service by the post office, the word “Registered”挂号or “Special Delivery”专递may be written both on the stationery and the envelop.