京东发展策略

京东发展策略

走高品质差异化道路

面对同行的价格打压,京东在坚守传统战场的同时,要走高品质差异化道路.即开发高端奢侈消费品市场,提高其产品附加值,同时根据客户所需,提供个性化定制服务,提高消费者的体验,满足其个性化需求.

take the higher quality difference road

In the face of peer’s pressure prices, Jingdong will stick to the traditional battlefield, and taking the road of higher quality difference. Namely the development of high-end luxury goods market, improve its value-added products, while according to customer requirements, provide customization services, improve consumer the experience to suit their individual needs.

全面提高服务水平和走情感营销道路

提供便利可靠及时的售后服务,解决消费者的后顾之忧.同时,针对京东物流体系尚有不足的地方,要努力改善.提高客户的"回头率"与培养忠诚的客户有利于降低营销支出与提高盈利水平,同时增加与同行竞争者的竞争优势,这些都离不开企业提供优异的服务支持与走情感营销道路.

Improve service levels and take the emotional marketing road

provide reliable and timely service to solve the worries of consumers. At the same time,find the shortage from Jingdong logistics system, and improve it. Increase customer ‘s "retention rates" and cultivate loyal with customers to reduce marketing expenses and improve profitability level, while increasing competitive advantage with our competitors, which are inseparable from enterprises to provide outstanding service support and take the path of emotional marketing.

提高客户信息安全保障

针对客户信息泄露问题,要主动联络客户共同解决问题,并建立信息安保机制.

Improve customer information security

according to customer information disclosure issue, take the initiative to contact customers to solve problems, and establish information security mechanisms.

走市场开发战略

不断挖掘开发新的用户群体,充分发挥市场细分和长尾效应所带来的新竞争力.

taking market development strategy

tap the development of new user groups, give full play to make market segmentation and the long tail effect bring about by the new competition.

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