传播学(跨媒体新闻方向)

传播学（跨媒体新闻方向）

Communication Studies

专业代码：050305 学制：4年

Speciality Code: 050305Schooling Years：4years

培养目标

Educational Objectives：

本专业培养能胜任在企事业单位（如新闻报刊部门、传播公司和营销传播部门、广播电视部门等）和政府相关部门从事编辑、记者、节目编播、节目主持、新闻发言人、策划与管理等传播理论与传播技术方面工作的高级大众传播学专业人才。

Our department provides professional training for senior professionals in mass communication engaged in editing, reporting, TV broadcasting, program hosting, news spokesman, media planning and managing of media theory and communication technology for enterprises and institutions (such as news department, communications and marketing departments, radio and television departments) and relevant government departments.

目标1：（扎实的专业基础）以新闻传播为核心，培养学生系统地掌握专业基本原理、方法和手段等。

Objective: (consolidate the basis of the special field) with News and Communication as the key training the students to systematically master the basic principles, methods, measures etc. of the special field.

目标2：（良好的专业技能）培养学生扎实的采写基本功以及电视报道、网络传播等专业技能以及相关的社交、公关能力。

Objective 2: (good technical abilities in the special field) train students to strengthen the basic technical abilities in interviewing, writing techniques including television reports, internet editing etc. and their capability of social intercourse and public relation.

目标3：（知识广博）培养学生宽广的知识面，思路广阔，头脑开放。

Objective 3: (extensive knowledge) train the students to broaden their range of knowledge, thinking and open their minds.

目标4：（独立精神）培养学生的自信心、独立思考和判断以及开展工作的能力。

Objective 4: (independent spirit) train the self-confidence, the capability of independent thinking, judgement and launching tasks of the students.

目标5：（团队合作意识）培养学生沟通和合作的能力，尊重并愿意考虑各种不同的观点。

Objective 5: (consciousness of working together in teams) train the communication and team work abilities of the students, respect and willing to consider different kinds of viepoints.

目标6：（可塑性）培养学生对社会改革和变化的适应性，准备从事相关不同的职业。

Objective 6: (plasticity) train the students to adapt to reforms and changes in society, prepare them to deal with related different occupations.

目标7：（国际视野）全球化时代的必备素质。

Objective 7: (international field of vision) personal quality (qualification) needed for global times

专业特色：文化与科学知识基础宽厚，本学科基本理论扎实，熟练掌握媒体尤其是新媒体传播技术，了解传播政策法规和国际性操作规则，理论与应用并重。

Speciality Features:Generous culture and science knowledge basis, consolidate the elementary theories of the speciality, solid mastering of the media especially new media communication techniques, understand the politics, laws and regulations of communication and the international operation rules, equal importance of theory and application.

培养要求：

课程目标体系构成，每门课的设置都有相对应的培养目的，即学生所获得相应的知识、能力和素质。

Educational Requirement:

The objective system of each course is composed of a corresponding set of cultivation purposes, which are the appropriate knowledge, ability and quality that students are supposed to gain.

知识架构：(Knowledge Structure)

A1 文学、历史、哲学、艺术的基本知识；A1 Fundamental knowledge of literature, history, philosophy and art;

A2 社会科学学科的研究方法入门知识；A2 Fundamental knowledge of social science research methods;

A3 自然科学与工程技术的基础知识和前沿知识；A3 Fundamental and frontier knowledge of natural science and engineering;

A4 数学和逻辑学的基础知识；A4 Fundamental knowledge of mathematics and logic;

A5 传播学专业领域内系统的核心知识；A5 Core knowledge of communication professional area;

A6 专业技术知识；A6 Knowledge of specialized technique;

A7 媒介经济与管理知识；A7 Media economic and management knowledge;

A8 跨文化、国际化知识；A8 Cross-cultural, international knowledge.

能力要求：(Ability Requirements)

B1 清晰思考和用语言文字准确表达的能力；B1The ability of clear thinking and accurate language expression;

B2发现、分析和解决问题的能力；B2 The ability of discovering, analyzing and solving problems;

B3 批判性思考和独立工作的能力；B3 The ability of critical thinking and independent working;

B4 与不同类型的人合作沟通的能力；B4 The ability of cooperating and communicating with different various people; B5 对文学艺术作品的初步审美能力；B5 Preliminary aesthetic ability on the literary and artistic work;

B6 至少一种外语的应用能力；B6 At least one foreign language proficiency;

B7 终生学习的能力；B7 The capacity for lifelong learning

B8 组织管理能力；B8 Organizational and managemental capacity;

B9具有创新意识和创新能力；B9A sense of innovation and creativity;

B10 分析写作能力；B10 Analytical writing skills;

B11电视节目编导与制作；B11 Directing and producing television programs;