茶叶对外贸易

中国茶叶进出口

及对策分析

专业：国际商务

姓名：王艳

摘要

茶叶在中国是源于极远古的神农时代，它的发展从未间断，大致经历了三国以前以及晋代、南北朝时期的茶文化的启蒙和萌芽阶段、唐代的基本形成阶段、宋代至明初的鼎盛时期、清代到现代的深入发展时期。近年来，随着全球经济一体化的浪潮不断前进，中国茶叶产业发展迅速。中国也成为了茶叶生产、消费及进出口贸易的大国。

文章从中国茶文化的兴起和发展开始论述，并分析了中国茶叶的进出口情况，利用钻石理论分析了中国茶叶的国际竞争力，并提出中国茶叶产业存在的问题，最后提出来相应的政策建议。

关键词：茶文化茶叶产业进出口国际竞争力

ABSTRACT

Tea is originated from the ancient era of shen nong in China, and its development has never stopped, roughly experiencing the Three Kingdoms, jin dynasty, northern and southern dynasties which should belong to the enlightenment and budding stage of the tea culture, the basic formation stage in the tang dynasty, song dynasty to Ming's heyday, and the further development of qing dynasty to the modern times.In recent years, with the wave of global economic integration, China's tea industry is developing rapidly. China has become a great country of tea production, consumption and imports and exports.

This article starts eith the rise and development of Chinese tea culture, and analyzes the imports and exports status of Chinese tea. And we use diamond theory to analyze the international competitiveness of Chinese tea, and put forward the problems of China's tea industry, finally put forward the corresponding policy recommendations.

Key words: Tea culture, tea industry, imports and exports, international competitiveness

目录

摘要........................................................... ABSTRACT....................................................... 引言........................................................... 一中国茶文化的发展历程........................................ 二中国茶叶进出口情况分析......................................

（一）中国茶叶进出口的特点.................................

（二）中国茶叶出口情况分析.................................

（三）中国茶叶进口情况分析................................. 三中国茶叶国际竞争力分析......................................

（一）生产要素.............................................

（二）需求条件.............................................

（三）相关及支持性产业.....................................

（四）企业战略结构和同业竞争............................... 四存在的问题..................................................

（一）茶叶单产低...........................................

（二）劳动效率低...........................................

（三）组织化程度低.........................................

（四）茶叶的标准化程度低...................................

（五）缺乏龙头企业......................................... 五对策........................................................

（一）把握市场热点转换。...................................

（二）发展名优茶，兼顾大宗茶。.............................