NIKE公司PPT
合集下载
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
JUST DO IT
NIKE:
WHO ARE WE?
Headquartered in Beaverton, Oregon Started in 1962 with $500（Blue Ribbon Sports） clothing, footwear, sports equipment and so on
Aim to make running shoes suitable for runners Now has revenues of $11billion Operates in 160 countries with 24,300
employees Brands including Nike, Converse and Cole Hann
NIKE:
WHAT DO WE DO?
Shoes (football basketball running)
Sportswear
Others : watch glass and so on.
From these pictures, we can know that both of our products are well designed and made.
IS THAT ENOUGH?
WHAT WOULD WE DO?
•Create a destination •Encourage loyalty •Encourage performance •Know the competition •Embrace technology
Right product, right place, right time
and believe in it
BRINGING THE BRAND TO LIFE
BRYANT
BEN
GEORGE
Nike's corporate culture does not stand still Nike Personalized Marketing Building corporate culture is important to note
their own personality, to develop their own personality. Must fully develop their own distinctive personality, and to establish good at seizing opportunities to implement various new cultural ideas of innovation
Know our mission statement Diversify and enhance but don’t lose sight of
your core purpose
Know our ‘market’ Understand their needs Make sure our people know it
Nike's corporate culture reflects teatures, regardless of working, living, movement, thought to do. Sports, performances, free and easy freedom of sportsmanship "is the pursuit of personalized Nike's corporate culture.
Nike corporate location, it likes a school, it has a forest, jogging trails, lakes, football playground. Nike hoped to create a harmonious work environment, that the world has enough chaos, and working time should be as free as at home . You can talk with your colleagues about everything you like .
Do you want to get the reason why our products
are warmly welcomed? So ,follow me ```
HOW DO WE DO IT?
"If you have a body, you are an athlete. And as long as there are athletes in the world, Nike will has grown in strength. “ by Bill Bowerman
NIKE:
WHO ARE WE?
Headquartered in Beaverton, Oregon Started in 1962 with $500（Blue Ribbon Sports） clothing, footwear, sports equipment and so on
Aim to make running shoes suitable for runners Now has revenues of $11billion Operates in 160 countries with 24,300
employees Brands including Nike, Converse and Cole Hann
NIKE:
WHAT DO WE DO?
Shoes (football basketball running)
Sportswear
Others : watch glass and so on.
From these pictures, we can know that both of our products are well designed and made.
IS THAT ENOUGH?
WHAT WOULD WE DO?
•Create a destination •Encourage loyalty •Encourage performance •Know the competition •Embrace technology
Right product, right place, right time
and believe in it
BRINGING THE BRAND TO LIFE
BRYANT
BEN
GEORGE
Nike's corporate culture does not stand still Nike Personalized Marketing Building corporate culture is important to note
their own personality, to develop their own personality. Must fully develop their own distinctive personality, and to establish good at seizing opportunities to implement various new cultural ideas of innovation
Know our mission statement Diversify and enhance but don’t lose sight of
your core purpose
Know our ‘market’ Understand their needs Make sure our people know it
Nike's corporate culture reflects teatures, regardless of working, living, movement, thought to do. Sports, performances, free and easy freedom of sportsmanship "is the pursuit of personalized Nike's corporate culture.
Nike corporate location, it likes a school, it has a forest, jogging trails, lakes, football playground. Nike hoped to create a harmonious work environment, that the world has enough chaos, and working time should be as free as at home . You can talk with your colleagues about everything you like .
Do you want to get the reason why our products
are warmly welcomed? So ,follow me ```
HOW DO WE DO IT?
"If you have a body, you are an athlete. And as long as there are athletes in the world, Nike will has grown in strength. “ by Bill Bowerman