投资决策论文

沈阳理工大学

毕业设计（论文）

题目：房地产行业投资决策分析研究——以唐山市南湖生态城项目为例

系：工商管理系

专业：会计

学生姓名：***

指导教师：商敏

2011年 11月 3日

摘要

近几年来，我国房地产业处于高速发展期，成为了国民经济的支柱产业，在国民经济中占据着十分重要的地位。但是，由于我国房地产经济起步晚、发展时间短，市场运行还不太规范，各项制度有待逐步完善，投资决策的科学性和可行性研究不够严谨，如不加以分析、研究，不加以解决，势必影响房地产行业的健康发展，造成房地产投资得不偿失，影响房地产投资项目的经济效益。如何全面分析和综合评价房地产项目的必要性和可行性，如何在多方案中选择综合经济效益最好的方案，为政府部门和房地产投资商投资决策提供依据，尽可能免除主观性的方法来达到正确综合评价的目的，至今仍是行业中研究的重要领域。

本文首先介绍了房地产投资决策的概念，其次对房地产投资决策的影响因素、房地产项目投资效益评价指标体系以及投资风险评价等内容做了分析，最后以唐山市南湖生态城为案例，以相关数据为支撑，详细分析此项目的投资费用、投资收益和投资风险，希望对房地产开发商如何决策及规避风险提供一些参考。

关键词：房地产；投资决策；唐山南湖生态城

Abstract

In the recent years, in our country real estate industry was in the high speed period of expansion, has become the national economy pillar industry, was occupying the very important status in the national economy. But, in China the real estate economy has developed only for several decades, the market operating and trading are not normal enough. The real estate system needs to be completed to perfection gradually. The science application and feasibility research of the investment decision are not rigorous enough, for the sustainable development of real estate industry and the economic returns of the real estate projects, and avoiding the investment gain more less than lose, these problems must be well analyzed and solved.

How to overall analyzed and comprehensively appraise the necessity and feasibility of the real estate project, and how to find out the most economic one in multiple-plans are the basis for government and investors to make decision, and achieve the correct purpose of the comprehensive appraisal without subjective influence is one of the important researches in real estate studies.

This paper discuss the concept of real estate investment decision firstly, then it describe the influence factors of the investment decision and found Income Index System of real estate investment, including the risk evaluation of the estate investment. Finally, it has a case analysis based on South Lake eco-city in Tangshan City, and analyzes the cost, income, risk of real estate investment based on analyze data. It will offer some impotent references to the property developer decision-making and the circumvention risk.

Key words：Real estate；Investment decisions；Tangshan Nanhu Eco-City

目录

摘要 ................................................................... I Abstract ................................................................ II 1房地产投资决策分析.. (1)

1.1房地产投资决策基本概念 (1)

1.2房地产投资决策的内容 (1)

1.3房地产投资项目的特点 (2)

1.4房地产投资决策的影响要素 (4)

1.5房地产项目投资效益的评价 (4)

1.6房地产项目投资效益评价指标体系 (5)

1.7房地产项目投资风险评价 (8)

1.7.1房地产投资风险及构成要素 (8)

1.7.2房地产投资风险因素分析 (9)

2唐山市南湖生态城项目案例研究 (10)

2.1南湖生态城项目投资决策分析 (10)

2.1.1南湖生态城项目投资费用评价 (10)

2.1.2南湖生态城项目投资收益评价 (12)

2.1.3南湖生态城项目投资风险评价 (15)

3展望 (17)

3.1有待研究的内容 (17)

3.2项目评价问题 (18)

3.2.1注重项目后评价 (18)

3.2.2注意各种评价方法的适用度 (20)

3.2.3加强项目综合评价方法的创新 (20)

结论 (22)

致谢 (23)

参考文献 (24)

Appendix (25)

附录 (26)