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• 她是奥美旗下,在全球服务雅芳和多美滋的整合传播广告公司 • 在纽约,伦敦,巴西圣保罗,印度孟买,新加坡,台湾, 北京,上海等地设有分
公司 • 在中国, 员工总人数超过150人, 年度收入约人民币一亿 • 只要有业务需要,全球任何市场,苏豪坊都可以在奥美的支持下随时
成立运转
5
497个办公室, 159个城市
Times Asia-Pacific Advertising Awards
Silver adidas-WOMEN-Play a spor
6
360 度品牌管家
产品
视觉 渠道
品牌
形象 影响力
消费者
7
Effectiveness Awards
Effectiveness Awards
AME Award 2010
Silver - Most effective use of public relations
Bronze - Most effective use of direct marketing Bronze - Most effective use of interactive marketing / The Tencent MIND Award Bronze - Most effective use of product design and packaging
Times Asia-Pacific Advertising Awards
Bronze
IKEA - Peek Wall
Outdoor / Spectacular
Times Asia-Pacific Advertising Awards
GOLD adidas-THE ROOK
Online / Best Beyond the Banner
Category Digital&Interactive
NewYork Festival
Silver adidas-Sports Nation Oline
Digital&Interactive
Oneshow
Bronze
adidas - Sports Nation Online Campaign
Interactive / Integrated Branding Campaign
Bronze - Best small budget marketing campaign
China Effies 2009
ቤተ መጻሕፍቲ ባይዱ
Gold - Best Durable Bronze - Best Durable Bronze - Best Durable Bronze - Best FMCG Bronze - Best FMCG Bronze - Best Service Bronze - Best Small Budget
1
SOHOSQUARE ADVERTISING 奥美集团苏豪坊广告公司
2
WPP一员,隶属奥美集团管辖
3
奥美集团的另一个运营品牌
ITOP
Ogilvy Healthworld Ogilvy Entertainment Ogilvy Branding State
Ogilvy Sports
4
苏豪坊简历
GYMNASTIC SEMIR
LOOP, WEAVE & ZIG ZAG Weave-Garmin GPS Loop-Garmin GPS Zigzag-Garmin GPS
Category
Outdoor Outdoor Outdoor Poster Innovative Poster Poster
Outdoor
Clothing, Footwear & Accessories Posters Press Lions Press Lions Press Lions
Creative Awards 2009
Award Show NewYork Festival
Honor GOLD
Entry adidas-Olympic Game Time
Cannes Cannes Cannes Cannes Cannes
9
Creative Awards 2009
Honor
BEST Silver Silver Bronze Silver Silver Depot Paper “Sunlight”
Silver
Silver
Silver Bronze Bronze Bronze
Entry
Illiterit-Barbed Wire Illiterit-Glass Moto GPS Monks Moto GPS Monks Illiterit-Barbed Wire Garmin GPS - Loop Bronze Illiterit-Barbed Wire、 Glass(Campaign)
Times Asia-Pacific Advertising Awards
GOLD adidas-THE ROOK
Online / Best Fresh Approach Ad
Times Asia-Pacific Advertising Awards
Silver adidas-THE ROOK
Online / Best Animation Ad
Campaign Title Pond’s Age Miracle – Blind Blogger Trial Aura - the Return of Artistry Red Flag Explorer Movement
Lee Gold 120 IBM Rational Software Conference (RSC) 2009 MOTO AURA MOTO A1600 Dare to dream the matic online drama campaign Makes kids love drinking water CA Stamp campaign STG XIV campaign
8
Agency PR SH OM BJ OM SH
AD SH
ONE BJ AD BJ AD BJ AD SH AD & ONE BJ AD SH One BJ One BJ
Award Show
AD FEST AD FEST AD FEST AD FEST CLIO CLIO CLIO Cannes
公司 • 在中国, 员工总人数超过150人, 年度收入约人民币一亿 • 只要有业务需要,全球任何市场,苏豪坊都可以在奥美的支持下随时
成立运转
5
497个办公室, 159个城市
Times Asia-Pacific Advertising Awards
Silver adidas-WOMEN-Play a spor
6
360 度品牌管家
产品
视觉 渠道
品牌
形象 影响力
消费者
7
Effectiveness Awards
Effectiveness Awards
AME Award 2010
Silver - Most effective use of public relations
Bronze - Most effective use of direct marketing Bronze - Most effective use of interactive marketing / The Tencent MIND Award Bronze - Most effective use of product design and packaging
Times Asia-Pacific Advertising Awards
Bronze
IKEA - Peek Wall
Outdoor / Spectacular
Times Asia-Pacific Advertising Awards
GOLD adidas-THE ROOK
Online / Best Beyond the Banner
Category Digital&Interactive
NewYork Festival
Silver adidas-Sports Nation Oline
Digital&Interactive
Oneshow
Bronze
adidas - Sports Nation Online Campaign
Interactive / Integrated Branding Campaign
Bronze - Best small budget marketing campaign
China Effies 2009
ቤተ መጻሕፍቲ ባይዱ
Gold - Best Durable Bronze - Best Durable Bronze - Best Durable Bronze - Best FMCG Bronze - Best FMCG Bronze - Best Service Bronze - Best Small Budget
1
SOHOSQUARE ADVERTISING 奥美集团苏豪坊广告公司
2
WPP一员,隶属奥美集团管辖
3
奥美集团的另一个运营品牌
ITOP
Ogilvy Healthworld Ogilvy Entertainment Ogilvy Branding State
Ogilvy Sports
4
苏豪坊简历
GYMNASTIC SEMIR
LOOP, WEAVE & ZIG ZAG Weave-Garmin GPS Loop-Garmin GPS Zigzag-Garmin GPS
Category
Outdoor Outdoor Outdoor Poster Innovative Poster Poster
Outdoor
Clothing, Footwear & Accessories Posters Press Lions Press Lions Press Lions
Creative Awards 2009
Award Show NewYork Festival
Honor GOLD
Entry adidas-Olympic Game Time
Cannes Cannes Cannes Cannes Cannes
9
Creative Awards 2009
Honor
BEST Silver Silver Bronze Silver Silver Depot Paper “Sunlight”
Silver
Silver
Silver Bronze Bronze Bronze
Entry
Illiterit-Barbed Wire Illiterit-Glass Moto GPS Monks Moto GPS Monks Illiterit-Barbed Wire Garmin GPS - Loop Bronze Illiterit-Barbed Wire、 Glass(Campaign)
Times Asia-Pacific Advertising Awards
GOLD adidas-THE ROOK
Online / Best Fresh Approach Ad
Times Asia-Pacific Advertising Awards
Silver adidas-THE ROOK
Online / Best Animation Ad
Campaign Title Pond’s Age Miracle – Blind Blogger Trial Aura - the Return of Artistry Red Flag Explorer Movement
Lee Gold 120 IBM Rational Software Conference (RSC) 2009 MOTO AURA MOTO A1600 Dare to dream the matic online drama campaign Makes kids love drinking water CA Stamp campaign STG XIV campaign
8
Agency PR SH OM BJ OM SH
AD SH
ONE BJ AD BJ AD BJ AD SH AD & ONE BJ AD SH One BJ One BJ
Award Show
AD FEST AD FEST AD FEST AD FEST CLIO CLIO CLIO Cannes