商务英语阅读(下册)(第二版) unit 12 跨文化交际共73页
合集下载
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
Some words and phrases are used differently in different cultures. For example, the meaning of "yes" varies even in English speaking countries. In some countries, it means "maybe”,” I will consider it", while in others it equals "definitely so".
Different approaches to completing tasks
In different cultures, the ways that people move toward competing tasks are different. There are many reasons for this difference. People in different cultures have different access to resources, different judgment and assessment of the rewards about the task completion and different ideas about how to build relationship during the task.
Different attitudes towards conflicts
The differences in attitudes towards conflicts mainly refer to people's view about conflicts and the effective methods to solve them. In some cultures, conflict is viewed as a positive thing, while in others; it is viewed as a negative thing to be avoided. Americans often deal with conflicts directly, such as face-to-face meetings. While in some eastern countries, open conflict is considered embarrassing and differences are worked out quietly.
Content
❖ Text ❖ Fast Reading I ❖ Fast Reading II
TEXT Cross-cultural Communication
Pre-reading questions
1.How many patterns of cultural difference do you know? 2. What general principles should we insist on when conducting
Generally speaking, there are six fundamental patterns of cultural differences.
Different communication styles
The way people communicate varies widely between different cultures. The two aspects of communication style embrace language usage and the degree of importance given to non-verbal communication.
Non-verbal communicating includes facial expression, gesture, seating arrangements, personal distance, sense of time, voice, etc. For example, if you raise you voice, some white Americans think it signs that a fight has begun, while some black feel that it signs an exciting conversation between friends.
Teaching Objectives
❖ 了解跨文化交际的不同类型 ❖ 了解如何消除跨文化交际的障碍 ❖ 了解如何实现有效的跨文化交际
Teaching Emphases
❖ cross-cultural Communication ❖ communication styles ❖ custom ❖ barriers of Intercultural Communication ❖ Christmas celebrations
businesБайду номын сангаас with people of different cultures？
UP
PREV. NEXT
What is the key to cross-cultural communication? Knowledge. First, it is necessary for you to understand the potential problems in cross-cultural communication and make efforts to overcome these problems. Second, it is important to adjust your behavior appropriately because one's efforts will not always be successful. There is a significant possibility that cultural differences can easily cause communication problems. You should be willing to be patient and forgiving, rather than hostile and aggressive.
Different approaches to completing tasks
In different cultures, the ways that people move toward competing tasks are different. There are many reasons for this difference. People in different cultures have different access to resources, different judgment and assessment of the rewards about the task completion and different ideas about how to build relationship during the task.
Different attitudes towards conflicts
The differences in attitudes towards conflicts mainly refer to people's view about conflicts and the effective methods to solve them. In some cultures, conflict is viewed as a positive thing, while in others; it is viewed as a negative thing to be avoided. Americans often deal with conflicts directly, such as face-to-face meetings. While in some eastern countries, open conflict is considered embarrassing and differences are worked out quietly.
Content
❖ Text ❖ Fast Reading I ❖ Fast Reading II
TEXT Cross-cultural Communication
Pre-reading questions
1.How many patterns of cultural difference do you know? 2. What general principles should we insist on when conducting
Generally speaking, there are six fundamental patterns of cultural differences.
Different communication styles
The way people communicate varies widely between different cultures. The two aspects of communication style embrace language usage and the degree of importance given to non-verbal communication.
Non-verbal communicating includes facial expression, gesture, seating arrangements, personal distance, sense of time, voice, etc. For example, if you raise you voice, some white Americans think it signs that a fight has begun, while some black feel that it signs an exciting conversation between friends.
Teaching Objectives
❖ 了解跨文化交际的不同类型 ❖ 了解如何消除跨文化交际的障碍 ❖ 了解如何实现有效的跨文化交际
Teaching Emphases
❖ cross-cultural Communication ❖ communication styles ❖ custom ❖ barriers of Intercultural Communication ❖ Christmas celebrations
businesБайду номын сангаас with people of different cultures？
UP
PREV. NEXT
What is the key to cross-cultural communication? Knowledge. First, it is necessary for you to understand the potential problems in cross-cultural communication and make efforts to overcome these problems. Second, it is important to adjust your behavior appropriately because one's efforts will not always be successful. There is a significant possibility that cultural differences can easily cause communication problems. You should be willing to be patient and forgiving, rather than hostile and aggressive.