外贸英语函电.ppt
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Briefly speaking, if a buyer intends to make a purchase of some goods, he must often write letters to get information. Nowadays, most companies use printed enquiry forms instead of letters.
REVIEW
Q: Through what channels can the names and addresses of the firms to be dealt with be obtained?
● Banks ● Chambers of commerce in foreign countries
LOGO
外贸英语函电
International Trade Correspondence
Contents
1 Review 2 Introduction of enquiry 3 Introduction of offer 4 Specimen letters A 5 Specimen letters B
Trade directory ● Commercial Counselor’s office of the Chinese
Embassy in foreign countries ● Business House of the same trade ● Advertisement ● Exposition / Trade fair and exhibition ● Business partners
● To describe your specific needs but with no promise of booking proposed products
● To stress the importance of your needed information and try to flatter your receiver for getting more information.
supplier to decide what he can do for you.
Customers of long-standing or repeat orders —very simple (by phone, printed form, post card)
Introduction
If you want to receive the information you want as quickly as possible, you’d better send the letter to the company rather than to a certain person.
price listquo源自ationsampleestimate
Introduction
A “first enquiry”
inform at the beginning of the letter: how you obtained his name and address some detailed information of your own business business scope quantities needed usual terms of trade any other information that contributes to the
which he deals in ● Details of what you would like him to send you
(a catalogue, a price list, samples, etc) ● A closing sentence to round off the enquiry
Introduction
Enquiry means the act of asking questions in order to get the information. It is usually made by the buyer and mainly focuses on the price.
Introduction
When making an enquiry, begin with a question or questions you want to ask. Your receiver then know at once what your enquiry is about.
catalogue
REVIEW
Q: What information usually included in the letter of “first enquiry”?
● A brief mention of how you obtained his name ● A general introduction of your own company ● Some indication of the demands for the goods
An enquiry is made to obtain the information needed. It should be brief, reasonable, specific and courteous.
Writing principles of enquiry
● To tell where you learned the company and its products
Writing principles of enquiry
● If any queries, ask the receiver to give you a definite reply.
● If an unfamiliar receiver, try to personalize your letter like the one between friends.
REVIEW
Q: Through what channels can the names and addresses of the firms to be dealt with be obtained?
● Banks ● Chambers of commerce in foreign countries
LOGO
外贸英语函电
International Trade Correspondence
Contents
1 Review 2 Introduction of enquiry 3 Introduction of offer 4 Specimen letters A 5 Specimen letters B
Trade directory ● Commercial Counselor’s office of the Chinese
Embassy in foreign countries ● Business House of the same trade ● Advertisement ● Exposition / Trade fair and exhibition ● Business partners
● To describe your specific needs but with no promise of booking proposed products
● To stress the importance of your needed information and try to flatter your receiver for getting more information.
supplier to decide what he can do for you.
Customers of long-standing or repeat orders —very simple (by phone, printed form, post card)
Introduction
If you want to receive the information you want as quickly as possible, you’d better send the letter to the company rather than to a certain person.
price listquo源自ationsampleestimate
Introduction
A “first enquiry”
inform at the beginning of the letter: how you obtained his name and address some detailed information of your own business business scope quantities needed usual terms of trade any other information that contributes to the
which he deals in ● Details of what you would like him to send you
(a catalogue, a price list, samples, etc) ● A closing sentence to round off the enquiry
Introduction
Enquiry means the act of asking questions in order to get the information. It is usually made by the buyer and mainly focuses on the price.
Introduction
When making an enquiry, begin with a question or questions you want to ask. Your receiver then know at once what your enquiry is about.
catalogue
REVIEW
Q: What information usually included in the letter of “first enquiry”?
● A brief mention of how you obtained his name ● A general introduction of your own company ● Some indication of the demands for the goods
An enquiry is made to obtain the information needed. It should be brief, reasonable, specific and courteous.
Writing principles of enquiry
● To tell where you learned the company and its products
Writing principles of enquiry
● If any queries, ask the receiver to give you a definite reply.
● If an unfamiliar receiver, try to personalize your letter like the one between friends.