新媒体时代广播媒体的优劣势

本科生毕业论文

新媒体时代广播媒体的优势和劣势分析

学号：

姓名：

年级：

院系名称：人文传媒学院新闻传媒系

专业班级：广播电视编导1班

指导教师：

完成日期：

1.格式不正确

2.文中的概念不清

3.注意时间，特别是历史资料，时间一定要准确

4，结构安排欠合理

承诺书

我承诺所呈交的毕业论文（设计）是本人在指导教师指导下进行研究工作所取得的研究成果。据我查证，除了文中特别加以标注的地方外，论文中不包含他人已经发表或撰写过的研究成果。若本论文（设计）及资料与以上承诺内容不符，本人愿意承担一切责任。

毕业论文（设计）作者签名：

日期：20 年月日

目录

摘要.......................................................................................................................... III ABSTRACT................................................................................................................. I V 前言. (1)

一、绪论 (1)

（一）研究背景与研究意义 (1)

1.研究背景 (1)

2.研究意义 (1)

（二）研究内容与研究方法 (2)

二、广播媒体的发展历程及现状 (3)

（一）广播媒体的发展历程 (3)

（二）广播媒体在新媒体环境的现状 (4)

三、广播媒体的优势分析 (5)

（一）广播媒体的优点 (5)

1.不可逆转的线性传输 (5)

2.实时传输与伴随性 (5)

3.便捷性和机动性 (5)

（二）广播媒体在新媒体背景下的转变 (5)

1.内容与节目形式编排的灵活性得到提升 (5)

2.数字化传输手段对传统广播被动接受方式的改善 (6)

3.改善被动接收方式，提高信息保留性 (6)

四、广播媒体的缺点分析及改革措施 (8)

（一）广播媒体的缺点 (8)

1.传输技术受到限制 (8)

2.跨地域是不同内容的认可度不一 (8)

（二）广播媒体应采取的改革措施 (9)

1.提升数字化、网络化传播方式比重 (9)

2.开放个人播客形式，节目定制化，接受私人化 (10)

3.开放节目制作，向平台化和服务型转变 (10)

4.采取节目的“中央厨房”式规模制作与供应方式 (11)

结束语 (13)

参考文献 (14)

摘要

随着世界科技的发展，计算机和互联网技术也在不断的向前进步。现在数字媒体技术正在令人无法想像的速度向前发展并且影响着各行各业的发展。由于新技术和传媒手段的发展，传统的广播媒体受到了猛烈的冲击，媒体行业也因此产生了一系列的持续变革，传统的媒体也就成了“弱势群体”。广播媒体能否清晰的认识自身所处的现状、明确自身优缺点、充分借鉴新形式的媒体优点并与新媒体相互融合，是它能否在时代前进的浪潮中屹立不倒继续良性发展的关键。

当我们审视传统媒体时，广播媒体现状依然是不温不火，所以有很多人对它能否在这场冲击中依然可以生存下去抱有很不乐观的态度。但是笔者却依然坚信，只要广播媒体依然秉持着自己的传播特点和技术需求，就有机会在数字媒体迅速发展和新媒体环境的冲击下占据先机，所以看似弱小的广播媒体有着很大的生机，甚至很有可能广播媒体可以借助数字技术的迅猛发展和现在大的媒体环境变革迎来自身发展的一个大的发展机遇。本文将试从技术、传播环境、人文等不同的方面进行详细的分析，分析广播媒体自身的优缺点和发展，并希望以此为契机提出一些建议，为其以后的可持续健康发展提供借鉴。

关键词：数字媒体技术；广播媒体；受众分析；发展

ABSTRACT

With the development of world science and technology, computer and Internet technology is also constantly moving forward. Digital media technology is now at an unimaginable pace of development and affect the development of all walks of life. As the development of new technologies and media means, the traditional broadcast media has been a heavy impact and change, the media industry has also produced a series of continuous change, the traditional media has become a "vulnerable group." Can the broadcast media clearly understand the status quo of their own, clarify their own advantages and disadvantages, fully learn from the advantages of new forms of media and new media integration, whether it can survive in the wave of the times to continue to develop The essential.

While there are many people who see television as the last line of defense under the impact of new media, when we look at traditional media, the status of the broadcast media is still tepid, so there are a lot of people in it can still in this impact Can survive to have a very optimistic attitude. But the author is still convinced that as long as the broadcast media still uphold their own communication characteristics and technical needs, there is the opportunity to rapid development of digital media and the impact of the new media environment under the initiative, so seemingly weak broadcast media has a great Vitality, and even very likely that the broadcast media can take advantage of the rapid development of digital technology and now the big media environment changes usher in their own development of a large development opportunities. This paper will try to analyze the advantages and disadvantages of the broadcasting media itself from the different aspects of technology, communication environment and humanities, and hope to put forward some suggestions as an opportunity to provide reference for its future sustainable and healthy development.

Keywords: Digital media technology; broadcast media; audience analysis; development