华润雪花啤酒(中国)有限公司-设计比稿

Promotional Item :
Model No. : BC-007
Promotional Item : Opener
Model No : BC-008
Size : Approx: 8cm dia. x 3cm H
Shape : Snow Ball Can Opener Color : White
Therefore, those Promotional items should be something unique & could convey a strong message to consumers " Enjoy life with great taste" and stay with SNOW BEER.
Promotional Item : Ball Pen
Model No : BC-001 Size : Approx: 14cmH
Body Color : Green color
Material : Body Casing -Plastic made Pen Clip - Metal in Sandy finishing Client's logo treatment : silkscreening Positioning : High end image Design fees : RMB 10,000.00 ( Refundable )
XOGC/XO
XOGC/XO
XOGC/XO
Creativity Rationale:
Our design concept for SNOW BEER Promotional items is trying to communicate with consumers & making them to feel that Snow Beer is the most trendy & fashionable brand that could compared with other import Brands. End users (Consumers) should be the group that could show appreciation for life & with a good personal taste,
華潤雪花啤酒 (中國) 有限公司
2005年度常規促銷品設計比稿見議
Background
Bright Concept is the Hong Kong-Base Company with the strong backup section in BJ Named " UNIQUE ". Bright Concept has been in Gift & Premium Industry for years specialising to create main stream or unconventional promotion giveaway items to tie-in-with Clients' requirement.
Promotional Item :
Model No. : BC-006 (Option 1)
Promotional Item :
Model No. : BC-006 (Option 2)
Promotional Item : Ashtray
Model No : BC-007 Size: Approx : 10cm x 12 cm x 6cm H
Promotional Item:
Mode No. : BC-001
Promotional Item : Ball Pen
Model No : BC-002 Size : Approx:14cm H Body Color : Green Material : Body Casing - Plastic made Pen Clip - Pastic made Client's logo - Plastic-made badge attached to Pen Clip ( 3D-effect ) Positioning : Young & trendy image Design Fee : RMB10,000.00 ( Refundable )
Promotional Item :
Model No. : BC-009
Promotional Item : Can Opener
Model No: BC-010
Size : Approx : 7cm x 3cm x 3cm H
Shape : Oval Shape Can-Opener Body Color : Green with Metallic Color Material : Alloy Finishing : Foldable with plastic strap tie-in the end.
Promotional Item : Can Opener
Front View Back View Model No. : BC-008
Promotional Item : Can Opener
Model No : BC- 009
Size : Approx: 8cm dia x 3cmH
Shape :Snow Ball Can-Opener Body Color : White Material : Plastic ( ABS ) Finishing : Plastic Casing with metal part built-in; Transparent Cap covered on the Casing surface, 4C Paper insert. Plastic Strap tie-in the end. Client's logo treatment : Silkscreening Positioning : Trendy with gimmick. Design fee : RMB15,000.00 ( Refundable )
Design fee : RMB10,000.00 ( Refundable )
Promotional Item:
Model No. : BC-003
Promotional Item: Lighter
Model No: BC-004 Size: Approx: 6cmH x 3cmW Body color : Metallic silver Material : Plastic made Function Type : disposable Finishing : silkscreening with client's logo
Material : Plastic ( ABS )
Finishing : Plastic Casing with metal part built-in; plastic strap tie-in the end.
Client's logo treatment : Silkscreening.
Positioning : Trendy life style. Design fee : RMB15,000.00 ( Refundable )
Design fee : RMB10,000.00 ( Refundable )
Promotional Item
Model No. : BC-004
Promotional Item : Ashtray
Model No: BC-005
Size : 12cm Dia x 7cmH
Shape : Donut-Snow Body color : Option 1 : Transparent Option 2 : Transparent Green Material : Acrylic + metal Finishing : Water-fill with white color particle to create snow ball effect,. Ashtray plate - removable ( easy to clean ); metallic sandy finishing. Client's logo treatment : silkscreening. Positioning : Very trendy & life style image Design fee : RMB25,000.00 ( Refundable )
Promotional Item :
Model No. : BC-005 (Option 1)
Promotional Item :
Model No. : BC-005 (Option 2)
Promotional Item : Ashtray
Model No : BC-006
Size: Approx: 12cm x 12cmx 6cmH Shape : Square with " C " Curve Base Body color : Option 1 : Transparent/ Green color for both body & " C" Curve Base. Option 2 : Transparent/ Green color with metallic sandy finishing for " C " Curve Base. Material : Acrylic + Metal Finishing : " C " Curve shape is a trend for the product design in Europe for year 2005; very high classic image with mix & match of Metal & Acrylic material Ashtray Plate- removeable ( easy to clean ); metallic sandy finishing. Client's logo treatment : could be in silkscreening or embossed. Positioning : Very classic image Design fee : RMB25,000.00 ( Refundable )
Promotional Item:
Model No. : BC-002
Promotional Item: Lighter
Model No : BC-003 Size : Approx: 7cmH x 2cmW Body color: Transparent Green Material : Plastic Function type : disposable Finishing : silkcreening with client's logo
Company's Strengthen :
1 Strong Creativity-Mind Set 2. Strong Production backup with a team of merchandising expertise.
Client's Profile:
wenku.baidu.com



Pepsi-Cola Bristish American Tobacco ( BAT ) Carlsbery Air France Moet Hennessy Fidelity Investment Group
Shape: Rectangle
Body color : Green/ white / Black Material : Plastic ( Melamine ) + Aluminium sheet Finishing : Injection bolding with Green color zine plate wrapping Client's logo treatment : silkscreening Positioning : " Down-to-Earth " image Design fee : RMB20,000.00 ( Refundable )