充分挖掘城市文化资源

充分挖掘城市文化资源优势

推进产业转型升级

——关于江苏高邮文化遗产旅游开发的调查和思考内容提要：本文就江苏高邮如何立足首批省级历史文化名城的资源优势，深入贯彻落实科学发展观，切实加快“现代工商名城、东方邮都名城、历史文化名城和滨湖旅游名城”的区域性中等城市建设步伐，以发掘、彰显邮文化、运河文化等文化遗产特质，突出加快发展旅游产业，着力探索出一条符合高邮市情的产业转型升级之路进行了调查和思考。文章对高邮城市的文化遗产、旅游开发思路进行了概述并对旅游产品的设计开发提出了具体建议。加快推进独具高邮特色的运河风景、邮都风情、珠湖风光，建议重点要突出四个方面：一是利用现有本土文化，查找缺失，规划旅游产品；二是围绕城市规划建设，挖掘文化，提升旅游产品；三是借助周边城市资源，寻找合作，拓展旅游产品；四是传承历史文化资源，搜寻特色，创新旅游产品。

关键词：文化资源高邮旅游开发

Mining thoroughly advantages of city cultural resource, Advancing industry transformation and upgrading

Investigation and thinking regarding cultural heritage tourism development in Gaoyou,Jiangsu

Content summary: This article makes investigation and thinking about exploring a way of industrial transformation and upgrading consistent with Gaoyou situation, by how Gaoyou bases on the resource advantages of first batch of provincial historical and cultural cities, thoroughly implements the scientific concept of development, effectively speeds up the construction of territorial medium-sized city as “modern industrial and commercial city, oriental capital of mail city, historical and cultural city, the tour of lake city”, discovers and highlights characteristics of cultural heritage, such as mail culture, canal culture and so on, to accelerate the development of tourism industry. The article summarizes the ideas of accelerating development of Gaoyou cultural heritage and tourism, and makes detailed recommendations regarding the design of tourism products. So as to accelerate the development of some Gaoyou-specific sceneries, like canal scenery, capital of mail landscape, zhu-lake scenery, it is recommended to highlight the following 4 aspects: Firstly, the use of existing local cultures, find the lack and plan the tourism products; Secondly, based on city construction, mining culture and enhance tourism products; Thirdly, the resource using of neighboring cities, looking for cooperation, expanding the tourism products; Fourthly, inheriting resources of history and culture, searching for features, innovating tourism products.

Key words: Cultural resource Gaoyou Tourism development

目前，国家“十二五”规划已经启动，深入贯彻落实科学发展观，切实加快“现代工商名城、东方邮都名城、历史文化名城和滨湖旅游名城”的区域性中等城市建设步伐，不断开创江苏高邮县域经济争先进位、创新发展新的局面，必须紧紧抓住当前国内外宏观形势给优化产业、调整结构、加速发展所带来的有利时机，立足自身属于首批省级历史文化名城的资源优势，把握规划建设苏中江都民用机场、淮扬镇铁路所提升的区位优势，以积极进军大旅游市场为目标，以发掘、彰显邮文化、运河文化等文化遗产的特质为主旨，突出加快发展旅游产业这一重点，着力探索出一条符合高邮市情的产业转型升级之路，努力促使高邮的经济发展质量明显提高，综合竞争能力明显增强，产业和能源结构明显优化，人居环境和城市形象明显提升。

一、认清高邮的文化遗产

高邮拥有完整的历史文化序列，因秦王嬴政筑高台、置邮亭得名，在全国2000多个县市中唯一以“邮”命名，物化的和非物质的文化遗产比比皆是，现有国家重点文物保护单位3处、省级7处、市级59处，是“中国集邮之乡”、“中国民歌之乡”。这里，就是远古龙虬庄、春秋古运河的见证地，龙虬遗址记载着内涵深厚的文化与精神，滔滔运河诉说着邮城千年的沧桑与繁盛。这里，就是“千年古驿站、秀美高邮湖”的发祥地，明代洪武八年始建的盂城驿是我国现存规模最大、保存最为完好的古代驿站，烟波浩淼的高邮湖，是全国第六大淡水湖、江苏省第三大淡水湖。这里，就是众多文人骚客、仁人志士的诞生地，秦少游、王念孙、王引之、徐平羽、孙云铸、汪曾祺、姜恩柱、吴登云等众多人士鲜活地展现出高邮江山代有