实用商务英语口语教程Programme 9 Sole Agent
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(4) We’d like to appoint you as our sole representative in your area. (appoint…as…)
(5) We can renew the agreement after expiration, if it is approved by both sides. (renew, approve)
Mr. White has signed a sole agency agreement with Caihong Fireworks Export Company for 4 years. The company grants him a 4% commission. Suppose Mr. White promises not to represent any competitive firms during the time of agreement.
(1) Why is it so important to choose and appoint an agent?
(2) How do you define commercial agent, broker and salesman?
(3) What are the types of agents?
To grasp the relevant terms and expressions on agency and agent;
To understand the importance and definition of agent and sole agent;
To know the methods of expressing quality and quantity of commodity;
A.明示代理 B.购货代理 C.运输代理 D.独家代理 E.销售代理 F.默认代理 G.航运代理 H.总代理 I.储货代理 J.采购代理
Have you ever heard of the matter of being agency?
Can you give us one or two examples of the companies as an agent?
Do you know the differences between agency and sole agency?
★Preparations ★Project Study 1
Dialogue: Looking for an Agent
Role-play： Role-play the above-
(4) What is an agency agreement? What are the contents of such an agreement?
Vogue Words
Scene of Project 2 :Mr. Huang is interested in acting as the sole agent of Miss. Thompson’s sports shoes in his district, so he comes to talk with Miss. Thompson for an exclusive agency. Finally, he agrees all the agent terms.
(3) catalogue
(4) cooperation
(5) commission
(6) expiration
(7) access
(8) start from scratch
(9) binding
(10) appoint as
(1) We plan to make access into Chinese market.
(10) If you appoint us as your sole agent, we will do our utmost to push the sale of your sports shoes on our market. (do one’s utmost to)
Miss Su: What about your business of computer? Mr. Martin: It is very successful. There is a promising market in China. We plan to make access into Chinese market, but we are not well acquainted with the market situation here,因此我们正 在寻找合适的代理商来代表我们在中国的公司。
Miss Su: Without a doubt, a good agent could help you promote the sale of your mobile phones. Mr. Martin: 你考虑过担任我们在中国的代理商吗？ Miss Su: Thank you. Could you tell me the terms of agency? Mr. Martin: 年销售量很重要。 Miss Su: What’s the quota for an agent for the first year? Mr. Martin: We propose 180 000 pieces one year for our new agents. Miss Su: Oh, I’m afraid that’s a big figure for us. 我们首先保证年 销售量12万。 Mr. Martin: 120 000? 这对于代理商而言不太保守了吗？ Miss Su: Then let’s put it at 150 000 pieces and we will struggle to sell more. Mr. Martin: OK, I agree.
(well-trained)
(8) As our sole agent, you are not to handle the same or
similar products of other manufacturers.
(handlห้องสมุดไป่ตู้)
(9) Because your products are quite new to our customers, we have to spend a lot of money to promote them. (promote)
★1. Tongue Twist
(1) Mike likes to write by the bright light at night. (2) Good, better, best, never let it rest, till good is better, and better is best. (3) Don’t pamper damp scamp tramps that camp under ramp lamps. (4) What a shame such a shapely sash should such shabby stitches show? (5) I never felt a piece of felt which felt as fine as that felt felt, when first I felt that felt hat’s felt.
Dialogue: Signing a Sole Agency Agreement
Role-play: Role-play the above-mentioned
dialogue in pairs.
★1. Terms Practice
(1) manufacturer (2) competetitor
To learn to apply or decline an agent or a sole agent.
Brief Introduction
Agency shows such a relation that the exporter empowers a foreign businessman to conduct business abroad. The former is called a principal, the latter an agent. There are usually two types of agents, one is general agent, the other is sole agent. The sole (exclusive) agent refers to a firm or a person who acts exclusively for his principal, with exclusive agency rights to sell on a commission basis certain products in a certain territory or country under an agreement or a contract.
(make access into)
(2) But we are not well acquainted with the market situation here. (be acquainted with)
(3) We’ve already built up a good reputation in this field. (build up a good reputation)
Situation I
Mr. Smith, an Australian agent, has found a ready market for your T-shirts. Therefore, he comes to discuss the matter of being your sole agent. Suppose you are the sales manager, you are talking with him about the request and duties. Finally, you decline his proposal.
1.Terms Match
(1) selling (sales) agent (2) implied agency (3) general agency (4) the agent carrying stock (5) express agency (6) buying agent (7) purchasing agency (8) forwarding agent (9) sole (exclusive) agency (10) shipping agency
实用商务英语口语教程Programme 9 Sole Agent
1. A good beginning makes a good ending. 2. Actions speak louder than words. 3. Nothing is impossible to a willing mind. 4. Cut your coat according to your cloth.
mentioned dialogue in pairs.
★Project Study 2
Dialogue: Striving for an Exclusive Agency
Role-play : Role-play the above-mentioned dialogue in pair
★Project Study 3
(6) Once we sign the exclusive agency agreement, we try our best to push your products.
(try one’s best to push)
(7) What’s more, we have a group of well-trained salesmen and enough storage equipment.
(5) We can renew the agreement after expiration, if it is approved by both sides. (renew, approve)
Mr. White has signed a sole agency agreement with Caihong Fireworks Export Company for 4 years. The company grants him a 4% commission. Suppose Mr. White promises not to represent any competitive firms during the time of agreement.
(1) Why is it so important to choose and appoint an agent?
(2) How do you define commercial agent, broker and salesman?
(3) What are the types of agents?
To grasp the relevant terms and expressions on agency and agent;
To understand the importance and definition of agent and sole agent;
To know the methods of expressing quality and quantity of commodity;
A.明示代理 B.购货代理 C.运输代理 D.独家代理 E.销售代理 F.默认代理 G.航运代理 H.总代理 I.储货代理 J.采购代理
Have you ever heard of the matter of being agency?
Can you give us one or two examples of the companies as an agent?
Do you know the differences between agency and sole agency?
★Preparations ★Project Study 1
Dialogue: Looking for an Agent
Role-play： Role-play the above-
(4) What is an agency agreement? What are the contents of such an agreement?
Vogue Words
Scene of Project 2 :Mr. Huang is interested in acting as the sole agent of Miss. Thompson’s sports shoes in his district, so he comes to talk with Miss. Thompson for an exclusive agency. Finally, he agrees all the agent terms.
(3) catalogue
(4) cooperation
(5) commission
(6) expiration
(7) access
(8) start from scratch
(9) binding
(10) appoint as
(1) We plan to make access into Chinese market.
(10) If you appoint us as your sole agent, we will do our utmost to push the sale of your sports shoes on our market. (do one’s utmost to)
Miss Su: What about your business of computer? Mr. Martin: It is very successful. There is a promising market in China. We plan to make access into Chinese market, but we are not well acquainted with the market situation here,因此我们正 在寻找合适的代理商来代表我们在中国的公司。
Miss Su: Without a doubt, a good agent could help you promote the sale of your mobile phones. Mr. Martin: 你考虑过担任我们在中国的代理商吗？ Miss Su: Thank you. Could you tell me the terms of agency? Mr. Martin: 年销售量很重要。 Miss Su: What’s the quota for an agent for the first year? Mr. Martin: We propose 180 000 pieces one year for our new agents. Miss Su: Oh, I’m afraid that’s a big figure for us. 我们首先保证年 销售量12万。 Mr. Martin: 120 000? 这对于代理商而言不太保守了吗？ Miss Su: Then let’s put it at 150 000 pieces and we will struggle to sell more. Mr. Martin: OK, I agree.
(well-trained)
(8) As our sole agent, you are not to handle the same or
similar products of other manufacturers.
(handlห้องสมุดไป่ตู้)
(9) Because your products are quite new to our customers, we have to spend a lot of money to promote them. (promote)
★1. Tongue Twist
(1) Mike likes to write by the bright light at night. (2) Good, better, best, never let it rest, till good is better, and better is best. (3) Don’t pamper damp scamp tramps that camp under ramp lamps. (4) What a shame such a shapely sash should such shabby stitches show? (5) I never felt a piece of felt which felt as fine as that felt felt, when first I felt that felt hat’s felt.
Dialogue: Signing a Sole Agency Agreement
Role-play: Role-play the above-mentioned
dialogue in pairs.
★1. Terms Practice
(1) manufacturer (2) competetitor
To learn to apply or decline an agent or a sole agent.
Brief Introduction
Agency shows such a relation that the exporter empowers a foreign businessman to conduct business abroad. The former is called a principal, the latter an agent. There are usually two types of agents, one is general agent, the other is sole agent. The sole (exclusive) agent refers to a firm or a person who acts exclusively for his principal, with exclusive agency rights to sell on a commission basis certain products in a certain territory or country under an agreement or a contract.
(make access into)
(2) But we are not well acquainted with the market situation here. (be acquainted with)
(3) We’ve already built up a good reputation in this field. (build up a good reputation)
Situation I
Mr. Smith, an Australian agent, has found a ready market for your T-shirts. Therefore, he comes to discuss the matter of being your sole agent. Suppose you are the sales manager, you are talking with him about the request and duties. Finally, you decline his proposal.
1.Terms Match
(1) selling (sales) agent (2) implied agency (3) general agency (4) the agent carrying stock (5) express agency (6) buying agent (7) purchasing agency (8) forwarding agent (9) sole (exclusive) agency (10) shipping agency
实用商务英语口语教程Programme 9 Sole Agent
1. A good beginning makes a good ending. 2. Actions speak louder than words. 3. Nothing is impossible to a willing mind. 4. Cut your coat according to your cloth.
mentioned dialogue in pairs.
★Project Study 2
Dialogue: Striving for an Exclusive Agency
Role-play : Role-play the above-mentioned dialogue in pair
★Project Study 3
(6) Once we sign the exclusive agency agreement, we try our best to push your products.
(try one’s best to push)
(7) What’s more, we have a group of well-trained salesmen and enough storage equipment.