高级商务英语1 unit8Crisis Management精品PPT课件

Unit eight
• the costs of such negligence are low in
Japan where compensation for product liability claims is mostly derisory or nonexistent.
• Translation
• Paraphrase
• companies have treated their customers unfairly by avoiding responsibility until an increasing amount of evidence obliges them to make a delayed move of revealing the truth and confessing their fault.
Unit eight
• Outside director / non-executive director /inside director
• Any member of a company's board of
directors who is not an employee or stakeholder in the company. Outside directors are paid an annual retainer fee in the form of cash, benefits and/or stock options. Corporate governance standards require public companies to have a certain number or percentage of outside directors on their boards as they are more likely to provide unbiased opinions.
Unit eight
• And a high-status company like Toyota has
much to lose since its corporate face is at stake. (Line 4, Para. 6)
• Its corporate prestige is at risk for Toyota enjoying a good market standing.
• Secondly, due to a corporate culture that values team-work, employees‘ loyalty for firms and concern for corporate image override their compassion for consumer interest.
Unit eight
• Crisis management does not get any
more woeful than this and the cost of this bungling so far … is only a down payment on the final tally. (Line 2, Para. 2) • …is only an initial portion of the total amount in the end.
• Translation
• 对一致意见和团队的重视是团队合作的优 势，但这也会使公司难以质疑和挑战已经 做出的决定和设计。
Unit eight
• Q1. What’s the main idea of Part II (Para.
8-12)?
• The social, economic and political status of Japan, closely related to Toyota, are impacting Toyota’s reform on quality crisis management.
• In most cases of quality crises, Japanese companies habitually think lightly of their customers by shirking their responsibilities and the costs of such belittlement and negligence are low. But drug company executives paid dearly for selling tainted blood: a rather generous settlement of compensation and an abject apology.
Unit eight
• What cultural inclinations can Japan’s negligence
of crisis management be ascribed to? (para.6-7)
• First, owning up to product defects poses threats to corporate face, especially for such a highstatus company as Toyota in a nation obsessed with craftsmanship and quality.
Unit eight
• above-and-beyond (Para.8) • adj. exceeding what is required or expected • example:
The soldiers demonstrate above-and-beyond courage in defense of their countrymen.
Unit eight
• …shedding the constraints of a fusty corporate culture and wowing customers with a recall and above and beyond after sales service and care (Para. 8)
Unit Eight
Crisis Management
What is crisis management?
What are the keys to effective quality crisis management?
Case study: Tylenol
Unit eight
Para. Main Topics Para. 1-7
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loom (Para. 2) • v. hang over, as of something threatening, dark,
or menacing • synonyms: emerge, appear • example:
National self-confidence has been flagging under the threat of looming recession.
Unit eight
• companies have shortchanged their
customers by shirking responsibility until the accumulated evidence forces belated disclosure and recognition of culpability.
Unit eight
• penchant (Para. 6)
• n. a strong liking（强烈的）倾向，爱好 • synonym: aptitude • example:
It is noticed that Chinese customers have a penchant for products projecting national pride in traditional Chinese culture.
• Thirdly, Байду номын сангаасhe hierarchical corporate structure and a corporate culture of deference prevent the two-way communication between superiors and subordinates.
•
Unit eight
• Outside director / non-executive director /inside director
• Outside directors are advantageous to the company because they have very little conflict of interest and may see the big picture differently than insiders. The downside is that since they are less involved with the companies they represent, they may have less information upon which to base their decisions and reduced incentives to perform.
Unit eight
1. In Japan, there is a proverb, “If it stinks, put a lid on it.” (Line 1, Para. 1)
• If a situation or a problem arises, seek to cover up or fudge the facts.