01《物流专业英语》--Unit-1-What-is-logistics-第三版新编PPT课件

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The Coca Cola soft drink product moves by the typical supply chain. The retail price is higher because value is added to the product as it passes through each node in the supply chain (Figure 2).
值得注意的是，人们，尤其是非专业人士，对物流有一种广泛 的误导性概念，即认为物流就是运输。的确，运输是物流 的核心构成部分，没有运输什么也动不起来。即使如此， 物流仍然比单独的运输所能传达的意义要深远得多。
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How a bottle of Coca Cola coke moves to an end consumer 一瓶可乐是如何到达最终消费者手中的
If a consumer wants to have a bottle of Coca Cola coke, he can choose to:
如果客户想买一瓶可口可乐，他可能选择：
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go straight to the manufacturer, buy it at ex-factory price (e.g. 1.50 Yuan/bottle) but pay extra costs for bus fare (e.g. 5 Yuan or more) , totaling 6.50 Yuan plus time cost (hours of bus travel), or
B选择是个人零散客户最常用的选择，在此种方式下，客户支付 较高的零售价，在享有较低的总成本的同时，还可以换取 购物的轻松并免除到厂家取货的耗时旅程。
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Generally speaking, movements of goods/product observe the typical supply chain model (See Figure 1).
一般来说，商品/产品的流转需遵循典型的供应链模式（见图 1）。
Manufacturer 厂家
Distributor 配送商
Wholesaler 批发商
End consumer 最终客户
Figure 1 A typical supply chain 图1 典型的供应链
Retailer (Supermarket) 零售商（超市）
从更加广泛的视角来看， 我们可以得出结论， 物流是或者是关于…
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the flow and storage of goods, people, finance, services and related information
physical distribution or distribution of physical goods an integral part of the supply chain
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第一部分 Section 1
本单元核心术语 Core terms
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logistics 物流 distribution 配送
flow and storage of goods 物料的流动和存储
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manufacturer 厂家，制造商 distributor 配送商，流通商 wholesaler 批发商 retailer 零售商 supplier 供应商 end customer 最终客户
去超市以零售价购买(如2.50元/瓶)，时间成本最低。
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Choice A is rarely the case because the total logistics cost of direct purchase from the manufacturer is prohibitive for any individual (2.6 times as much as the retail price in the above case), though its purchase price is much lower than the retail price.
Step 2 重点内容
➢ 掌握核心术语 ➢ 学习时间5分钟
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课堂教学之——
Step 3 难点学习
➢ 理解并背诵核心概念 ➢ 学习时间5分钟
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课堂教学之——
Step 4 课文学习
➢ 理解课文的意思 ➢ 对难句进行语法和结构讲解 ➢ 学习时间30分钟
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课文学习提示：
➢ 教师在讲解课文时，除对课文进 行翻译之外，还要顺带讲解一下 难句的语法结构。
Figure 3 Scope of logistics activities
图3 物流活动的范围
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All facets of logistics 物流面面观
From a wider perspective, we can conclude that logistics is or is about:
A选择是极少出现的情况，因为从 厂家直接购买的总物流成本 对于个人而言是极其昂贵的 （在上述的情况中，达到了 零售价的2.6倍），虽然其采 购价要比零售价低得多。
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Choice B is the most popular for individual consumers, in which the customer pays a higher retail price in exchange for ease of shopping and exemption of the time-consuming travel to the manufacturer, in addition to a lower total cost.
《物流专业英语》
电子教案
Unit 1 What is logistics?
什么是物流？
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授课日期 授课教师 授课专业/班级 讲授单元 单元讲授时长 讲授内容
_______年___月___日
______专业______班级 Unit 1 二学时 物流术语、课文、课堂练习
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教学任务：
掌握本单元的物流专业术语 掌握本单元的核心概念 熟悉本单元的常用物流英语表达法 熟悉本单元的物流流程
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物流 “
是供应链的一部分，它
对产品、服务和相关信息从原产地 到消费地的高效率和高效力的流动 及存储进行规划、实施和控制，以
满足客户的要求。”
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课堂教学之——
Step 1 单词领读
➢ 由教师当堂领读生词 ➢ 纠正学生的发音 ➢ 领读完之后给学生留出5分钟的
时间来温习单词。
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课堂教学之——
什么是物流？
Logistics, in a narrow sense, is the flow and storage of goods.
狭义上讲，物流是商品的高效流 动与存储。
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“Logistics is that part of the
supply chain process that plans, implements and controls the efficient, effective flow and storage of goods, service and related information from the point of origin to the point of consumption to meet customers’ requirements.”
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However, the Council of Logistics Management of USA has given an authoritative definition which is widely accepted by the logistics professionals.
掌握本单元的物流专业术语掌握本单元的核心概念熟悉本单元的常用物流英语表达法熟悉本单元的物流流程2021317第一部分section1本单元核心术语coreterms2021317logistics物流distribution配送flowandstorageofgoods物料的流动和存储2021317manufacturer厂家制造商distributor配送商流通商wholesaler批发商retailer零售商supplier供应商endcustomer最终客户2021317physicalgoods实体物资实物physicaldistribution实体配送物资流通integration整合optimization优化2021317第二部分section2本单元核心概念coreconcepts2021317whatislogistics
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physical goods 实体物资， 实物
physical distribution 实体配送，物资流通
integration 整合 optimization 优化
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第二部分 Section 2
本单元核心概念 Core concepts
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What is logistics?
“物流是供应链的一部分，它对产品、服务和相关信息从原产 地到消费地的高效率和高效力的流动及存储进行规划、实 施和控制，以满足客户的要求。”
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What are the scopes of logistics activities 物流活动的范围是什么？
As shown in the Figure 3, logistics activities are extensive and consist of various components.
Figure 2 A presumptive value-added
model
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图2 推定增值模型
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What is logistics? 什么是物流？
Logistics, in a narrow sense, is the flow and storage of goods.
狭义上讲，物流是商品 的高效流动与存储。
如图3所示，物流活动是广泛的并且包括了多种构成成份。
Purchasing 采购
Sourcing 采办
Transport 运输
Warehousing 仓储
Logistics activities
物流活动
Inventory Management
库存管理
Financing Support 融资支持
Customer Support 客户支持
可口可乐软饮料产品就是依照典型的供应链来移动的，其零售 价更高，是因为当产品经过供应链的每个节点时增加了价 值（图2）。
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Manufacturer 厂家
Distributor 配送商
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Wholesaler 批发商
End consumer 最终客户
Retailer (Supermarket) 零售商（超市）
资源的整合与优化 一个增值过程 提高效率与降低成本 创新
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It is worth noting that there is a wide-spread misleading concept about logistics, especially among amateurs, that logistics is transport. True, transport is the core component of logistics and without it nothing can move. Nevertheless logistics means far more than transport alone can convey.
直接到厂家以出厂价(如1.50元/瓶)购买，但要支付额外的 公共汽车费(如5元或更多)，总计6.50元，还要另加时间成 本（数小时的巴士乘坐）,或者
go to a supermarket and buy it at retail price (e.g. 2.50 Yuan) with minimal time cost
商品、人员、资金、服务和相关信息的流动与存储 实体配送或实体物资的配送 供应链的整体部分
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integration and optimization of resources a value-added process efficiency increase and cost reduction Innovation
然而，美国物流管理协会给出了一个权威的定义，该定义受到 物流专业人士的广泛接受。
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“Logistics is that part of the supply chain process that plans, implements and controls the efficient, effective flow and storage of goods, service and related information from the point of origin to the point of consumption to meet customers’ requirements.”