外经贸实用英语口语(第二版)lesson 6 product
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• 我们的货物得到客户的好评。(win a high gh appreciation among our customers.
8
• 我们的货物很受欢迎。(be well received) Our goods are well received.
3. The product sold remarkably fast during the domestic trial s ale period. 该产品在国内试销期间很抢手。
• sell fast 畅销 表示畅销的说法还有： 开斯米大衣总是很畅销。(sell well) Cashmere coats always sell well. 目前摄像机很受欢迎。(be popular) Camcorders are very popular nowadays.
13
3. certify vt. 证明合格; 授给执照 Our products are ISO 9002 certified. 我们的产品有ISO 9002的认证。 You must have to get these accounts certified by an auditor. 这些账目必须由审计师核证。 certificate n. 证书 All our designs are high-quality. You may take a look at our quality ins pection certificate. 我们所有的设计都是高品质的，你可以看一下我们的品质鉴定 证书。
• 我们的陶瓷在美国市场上很受欢迎。(meet with great favor) Our ceramics have met with great favor in the US market.
• 这个产品很畅销。(be marketable) This product is very marketable.
• 我们的服装在你地区销路很好。(have a ready market) Our garments have a ready market in your region.
• 这种产品销路很广。(salable/marketable) This is a widely salable product.
• 我们劝你买少量试用。
to recommend (doing) sth
• We highly /strongly recommend this product.
• 我们大力向您推荐这种产品。
• We strongly recommend buying a small quantity for trial.
2. The quality is superior, yet the price is very reasona ble.
质量上乘，价格合理.
• superior
1）该词没有比较级和最高级形式； 2）表示比较时和to连用而不是和than连用.
我们的产品在质量上比市场上能买到的其它的品牌都 要好。 Our products are superior in quality to any other brand av6ai lable on the market.
2
Conversation A
Focus on: Raw material Design Quality Sales position
3
Notes
1. ad 为缩短词（clipped words）。它是英语构词法之一 的缩略法中的一种，是将原来完整的词缩略一部分 字母，来构成新的词。缩短词一般可分为4种：1） 缩略掉词的首部如：phone = telephone
会馆
开幕
展厅 18
展位
2. variety 种类 wide varieties 品种繁多 We should try to increase the variety of exports. 我们应该尽力增加出口的种类。 There is a great variety to choose from. 选择的种类很多
• 我们极力建议你们买少量试用。
to recommend that (clause)
• We recommend that you try the European Markets.
12
• 我们建议你们试一下欧洲市场。
2. guarantee vt. 保证, 担保
• a toast guaranteed for one year against failure of parts • 零部件保用一年的烤面包箱
• 我们的产品已在世界上建立了良好声誉。(be well established) Our products have been well established in the world.
9
4. Here is my card.
• “名片”还可说name card和business card等. 递名片时宜微笑双手递上，接过名片应仔细 读几遍，可读出姓名职位，所在公司等信息 以示尊重，然后收起。避免在名片上随意涂 写或是用物品压住。
a.keyOur products have been certified by the most prestigious international
institute.
b. This brand has been certified by famous state-authorized certification
15
5. gain in 获得 This product is gaining popularity in markets abroad becaus e of its fine quality, competitive price and our honest dealin gs . 这种产品由于品质优良，价格低廉，加上本公司的诚 实交易，获得了极高的赞誉。 She's certainly gained in confidence over the last couple of years. 过去几年她获得了很多自信。
19
3. conform to 符合
The quality must conform to the sample. 质量必须与样品相符。 Only goods conforming to the export standard are permitte for export. 只有符合出口标准的货物才能准许出口。
grad = graduate
con = convicted
the Fed = the Federal Reserve
Brit = Briton 不列颠人
3）缩略掉词的首部和尾部，如：
fridge = refrigerator
flu = influenza
5
Frisco = San Francisco
Now you try: a. 我可以向你保证我们的商品是很有竞争力的。 b. 他向我们保证这个产品将有良好的销售市场。 c. 我可以向你保证我们会办妥一切必要的手续。 d. 她让我们确信在三个月内能备好我们所需的货物。
key
a. I can assure you that our products are very competitive. b. He assures us that this products will find a good sale in the market. c. I can assure you that we will go through all the necessary formalities. d. She assures us that she can get the goods we need ready within three months2.2
山东外贸职业学院商务外语系conversationtradefairsuperiority山东外贸职业学院商务外语系chinaimportexportfair中国进出口商品交易会广交会又称广交会创办于1957年每年春秋两季在广州举办是中国目前历史最久层次最高规模最大商品种类最全国别地区最广到会客商最多成交效果最好信誉最佳的综合性国际贸易盛会
2) It has been certified by the prestigious institute in the industry.
Now you try: a. 我们的产品有最权威的国际认证。 b. 该品牌通过了国家著名认证机构的产品认证,并获得认证证书。 c. 新型产品经过产品认证树立起良好的信誉。 d. 农产品进口前已经过相关机构的质量安全认证。
20
Exercises
21
Exercise II
Pattern drills. Make sentences with the following italicized expression
s:
1）I can assure you that you'll find very good prospects in our products.
7
• 高清晰度彩电几年后将有很好的销路。(find a good sale) High definition television sets will find a good sale in a few years.
• 数字相机近来非常畅销。(enjoy fast sales) Digital cameras are enjoying fast sales these days.
n. 保修单，保修期 • The washing machine comes with a one-year guarantee. • 这台洗衣机有两年的保修期。 • The watch will be repaired free if it’s still under guarantee. • 手表在保修期内可享受免费的修理。
2）缩略掉词的尾部如：
ad = advertisement
demo = demonstration
memo = memorandum
expo = exposition
pro = professional
4
exec = executive
sis = sister
doc = doctor
sec = secretary
14
4. warranty n.（产品的）保证书；保修期 The machine is still under warranty. 这台机器仍在保修期内 The car is sold with a twelve- month warranty. 汽车出售有12个月的担保。 warranty period 保修期 warranty card 保修卡
16
Conversation C
Focus on: Trade fair Variety Superiority
17
Notes
1. China Import And Export Fair
中国进出口商品交易会（广交会）
又称广交会，创办于1957年，每年春秋两季 在广州举办，是中国目前历史最久、层次最 高、规模最大、商品种类最全、国别地区最 广、到会客商最多、成交效果最好、信誉最 佳的综合性国际贸易盛会。以出口贸易为主， 也做进口生意，还开展多种形式的经济技术 合作与交流，以及商检、保险、运输、广告、 咨询等业务活动。世界各地的客商云集广州， 互通商情，增进友谊。
Lesson 6 Introduction to Products
产品介绍
2021/6/28
1
Learning Objectives
• To learn how to introduce products in various aspects • To be able to describe the product merits and features that interest the customers most
10
Conversation B
Focus on: Function Quality Control Certification Sales position
11
Notes
1. recommend 推荐；劝；建议。
to recommend sb to do sth
• We recommend you to buy a small quantity for trial.
8
• 我们的货物很受欢迎。(be well received) Our goods are well received.
3. The product sold remarkably fast during the domestic trial s ale period. 该产品在国内试销期间很抢手。
• sell fast 畅销 表示畅销的说法还有： 开斯米大衣总是很畅销。(sell well) Cashmere coats always sell well. 目前摄像机很受欢迎。(be popular) Camcorders are very popular nowadays.
13
3. certify vt. 证明合格; 授给执照 Our products are ISO 9002 certified. 我们的产品有ISO 9002的认证。 You must have to get these accounts certified by an auditor. 这些账目必须由审计师核证。 certificate n. 证书 All our designs are high-quality. You may take a look at our quality ins pection certificate. 我们所有的设计都是高品质的，你可以看一下我们的品质鉴定 证书。
• 我们的陶瓷在美国市场上很受欢迎。(meet with great favor) Our ceramics have met with great favor in the US market.
• 这个产品很畅销。(be marketable) This product is very marketable.
• 我们的服装在你地区销路很好。(have a ready market) Our garments have a ready market in your region.
• 这种产品销路很广。(salable/marketable) This is a widely salable product.
• 我们劝你买少量试用。
to recommend (doing) sth
• We highly /strongly recommend this product.
• 我们大力向您推荐这种产品。
• We strongly recommend buying a small quantity for trial.
2. The quality is superior, yet the price is very reasona ble.
质量上乘，价格合理.
• superior
1）该词没有比较级和最高级形式； 2）表示比较时和to连用而不是和than连用.
我们的产品在质量上比市场上能买到的其它的品牌都 要好。 Our products are superior in quality to any other brand av6ai lable on the market.
2
Conversation A
Focus on: Raw material Design Quality Sales position
3
Notes
1. ad 为缩短词（clipped words）。它是英语构词法之一 的缩略法中的一种，是将原来完整的词缩略一部分 字母，来构成新的词。缩短词一般可分为4种：1） 缩略掉词的首部如：phone = telephone
会馆
开幕
展厅 18
展位
2. variety 种类 wide varieties 品种繁多 We should try to increase the variety of exports. 我们应该尽力增加出口的种类。 There is a great variety to choose from. 选择的种类很多
• 我们极力建议你们买少量试用。
to recommend that (clause)
• We recommend that you try the European Markets.
12
• 我们建议你们试一下欧洲市场。
2. guarantee vt. 保证, 担保
• a toast guaranteed for one year against failure of parts • 零部件保用一年的烤面包箱
• 我们的产品已在世界上建立了良好声誉。(be well established) Our products have been well established in the world.
9
4. Here is my card.
• “名片”还可说name card和business card等. 递名片时宜微笑双手递上，接过名片应仔细 读几遍，可读出姓名职位，所在公司等信息 以示尊重，然后收起。避免在名片上随意涂 写或是用物品压住。
a.keyOur products have been certified by the most prestigious international
institute.
b. This brand has been certified by famous state-authorized certification
15
5. gain in 获得 This product is gaining popularity in markets abroad becaus e of its fine quality, competitive price and our honest dealin gs . 这种产品由于品质优良，价格低廉，加上本公司的诚 实交易，获得了极高的赞誉。 She's certainly gained in confidence over the last couple of years. 过去几年她获得了很多自信。
19
3. conform to 符合
The quality must conform to the sample. 质量必须与样品相符。 Only goods conforming to the export standard are permitte for export. 只有符合出口标准的货物才能准许出口。
grad = graduate
con = convicted
the Fed = the Federal Reserve
Brit = Briton 不列颠人
3）缩略掉词的首部和尾部，如：
fridge = refrigerator
flu = influenza
5
Frisco = San Francisco
Now you try: a. 我可以向你保证我们的商品是很有竞争力的。 b. 他向我们保证这个产品将有良好的销售市场。 c. 我可以向你保证我们会办妥一切必要的手续。 d. 她让我们确信在三个月内能备好我们所需的货物。
key
a. I can assure you that our products are very competitive. b. He assures us that this products will find a good sale in the market. c. I can assure you that we will go through all the necessary formalities. d. She assures us that she can get the goods we need ready within three months2.2
山东外贸职业学院商务外语系conversationtradefairsuperiority山东外贸职业学院商务外语系chinaimportexportfair中国进出口商品交易会广交会又称广交会创办于1957年每年春秋两季在广州举办是中国目前历史最久层次最高规模最大商品种类最全国别地区最广到会客商最多成交效果最好信誉最佳的综合性国际贸易盛会
2) It has been certified by the prestigious institute in the industry.
Now you try: a. 我们的产品有最权威的国际认证。 b. 该品牌通过了国家著名认证机构的产品认证,并获得认证证书。 c. 新型产品经过产品认证树立起良好的信誉。 d. 农产品进口前已经过相关机构的质量安全认证。
20
Exercises
21
Exercise II
Pattern drills. Make sentences with the following italicized expression
s:
1）I can assure you that you'll find very good prospects in our products.
7
• 高清晰度彩电几年后将有很好的销路。(find a good sale) High definition television sets will find a good sale in a few years.
• 数字相机近来非常畅销。(enjoy fast sales) Digital cameras are enjoying fast sales these days.
n. 保修单，保修期 • The washing machine comes with a one-year guarantee. • 这台洗衣机有两年的保修期。 • The watch will be repaired free if it’s still under guarantee. • 手表在保修期内可享受免费的修理。
2）缩略掉词的尾部如：
ad = advertisement
demo = demonstration
memo = memorandum
expo = exposition
pro = professional
4
exec = executive
sis = sister
doc = doctor
sec = secretary
14
4. warranty n.（产品的）保证书；保修期 The machine is still under warranty. 这台机器仍在保修期内 The car is sold with a twelve- month warranty. 汽车出售有12个月的担保。 warranty period 保修期 warranty card 保修卡
16
Conversation C
Focus on: Trade fair Variety Superiority
17
Notes
1. China Import And Export Fair
中国进出口商品交易会（广交会）
又称广交会，创办于1957年，每年春秋两季 在广州举办，是中国目前历史最久、层次最 高、规模最大、商品种类最全、国别地区最 广、到会客商最多、成交效果最好、信誉最 佳的综合性国际贸易盛会。以出口贸易为主， 也做进口生意，还开展多种形式的经济技术 合作与交流，以及商检、保险、运输、广告、 咨询等业务活动。世界各地的客商云集广州， 互通商情，增进友谊。
Lesson 6 Introduction to Products
产品介绍
2021/6/28
1
Learning Objectives
• To learn how to introduce products in various aspects • To be able to describe the product merits and features that interest the customers most
10
Conversation B
Focus on: Function Quality Control Certification Sales position
11
Notes
1. recommend 推荐；劝；建议。
to recommend sb to do sth
• We recommend you to buy a small quantity for trial.