佛山纺织调查报告

目录
一、纺织的概述 (1)
1、纺织业的简介 (1)
2、中国的纺织业 (3)
3、佛山纺织业的现状 (5)
二、佛山各纺织市场的发展和特点 (7)
1、张槎针织 (7)
2、盐步内衣城 (9)
3、环市童服城 (12)
4、西樵面料 (14)
5、均安牛仔 (16)
三、佛山纺织业存在的问题及面临的挑战 (17)
1、棉花价格波动给纺织行业造成较大影响 (17)
2、人民币升值，出口急剧萎缩 (18)
3、成本不断上升 (20)
4、纺织企业融资困难成本增加 (22)
5、产品设计缺乏创意 (23)
6、部份市场品牌缺失，附加值低 (24)
四、佛山纺织行业发展的策略 (25)
1、政府方面 (26)
2、行业协会方面 (29)
3、企业自身方面 (31)
五、总结 (34)
佛山纺织行业调查报告
Foshan Textile Industry Report
区周贤
一、纺织的概述
One, the overview of textile
1、纺织业简介
In1, textile industry
中国古代的纺织与印染技术具有非常悠久的历史，早在原始社会时期，古人为了适应气候的变化，已懂得就地取材，利用自然资源作为纺织和印染的原料，以及制造简单的纺织工具。

直至今天，我们日常的衣、某些生活用品和艺术品都是纺织和印染技术的产物。

Chinese ancient textile printing and dyeing technology has a very long history, as early as in the primitive society period, the ancients to adapt to climate change, have learned to obtain raw material locally, and utilization of natural resources, as the textile and dyeing of raw materials, and simple manufacture textile tools. Until today, our daily clothes, some necessities of life and art are textile and printing technology products.
中国机具纺织起源于五千年前新石器时期的纺轮和腰机。

西周时期具有传统性能的简单机械缫车、纺车、织机相继出现，汉代广泛使用提花机、斜织机，唐以后中国纺织机械日趋完善，大大促进了纺织业的发展。

China Machinery Textile originated from the Neolithic period to the spinning wheel and waist machine. The Western Zhou period with traditional performance of simple mechanical reeling car, spinning, weaving to appear one after another, the widespread use of jacquard loom, oblique, the Tang Dynasty Chinese textile machinery is perfect with each passing day, greatly promoted the development of the textile industry.
古今纺织工艺流程和设备的发展都是因应纺织原料而设计的，因此，原料在纺织技术中具有重要的地位。

古代世界各国用于纺织的纤维均为天然纤维，一般是毛、麻、棉三种短纤维，如地中海地区以前用于纺织的纤维仅是羊毛和亚麻；印度半岛地区以前则用棉花。

古代中国除了使用这三种纤维外，还大量利用长纤维——蚕丝。

Ancient and modern textile process and equipment are the development of the coping of textile raw materials and design, therefore, raw material in textile technology has an important position. The ancient world for textile fiber is natural fiber, wool, hemp, cotton is generally three kinds of short fibers, such as in Haiti District formerly used for textile fiber is only the wool and linen; India Peninsula region previously used cotton. Ancient China in addition to the use of the three kinds of fibers, but also a large number of the use of long fibers -- silk.
蚕丝在所有天然纤维中是最优良、最长、最纤细的纺织纤维，可以织制各种复杂的花纹提花织物。

丝纤维的广泛利用，大大地促进了中国古代纺织工艺和纺织机械的进步，从而使丝织生产技术成为中国古代最具特色和代表性的纺织技术。

Silk in all natural fibers are the most excellent, the longest, most delicate textile fiber, can be woven various complex patterns of jacquard fabric. Silk fiber is widely used, greatly promoted the Chinese ancient textile technology and textile machinery progress, thus making silk production technology to become China's most ancient characteristic and representation of textile technology.
现代的纺织业是一个劳动密集程度高的产业。

纺织品的原料主要有棉花、羊绒、羊毛、蚕茧丝、化学纤维、羽毛羽绒等。

纺织业的下游产业主要有服装业、家用纺织品、产业用纺织品等。

Modern textile industry is a labor intensive industry with high. Textile raw materials mainly cotton, cashmere, wool, silk, chemical fiber, silk feather feather. Textile industry mainly clothing, home textiles, industrial textiles.
2、中国的纺织业
In 2, China 's textile industry
纺织业在我国是一个劳动密集程度高和对外依存度较大的产业。

我国是世界上最大的纺织品服装生产和出口国，纺织品服装出口的持续稳定增长对保证我国外汇储备、国际收支平衡、人民币汇率稳定、解决社会就业及纺织业可持续发展至关重要。

The textile industry in China is a labor intensive degree and high external dependence of industry. China is the world's largest producer and exporter of textile and garment, textile and apparel exports to ensure sustained and stable growth of China's foreign exchange reserves, the balance of international payments, the RMB exchange rate stability, to address social employment and textile industry sustainable development is very important.
中国是纺织品生产和出口的大国，中国纺织行业工业总产值从2001年的9626亿元增加到了2009年的37980亿元，年均增长率达18.72%。

分阶段看，”十五期间”，中国纺织行业的年均增长率为20.99%；”十一五期间”，中国纺织行业的年均增长率为14.75%。

随着国际纺织品贸易自由化，以及中国加入WTO，中国纺织工业出口竞争力进一步加快。

中国纺织品服装出口从2001年的543.23亿美元上升到2009年的1713.32亿美元，年均增长率达15.44%。

中国纺织行业自身经过多年的发展，竞争优势十分明显，具备世界上最完整的产业链，最高的加工配套水平，众多发达的产业集群地应对市场风险的自我调节能力不断增强，给行业保持稳健的发展步伐提供了坚实的保障。

China 's textile production and export country, China textile industry gross value of industrial output increased from 962600000000 yuan in 2001 to 3798000000000 yuan in 2009, an average annual growth rate of 18.72%. Stage," fifteen period", Chinese textile industry average annual growth rate of 20.99%;" eleven five" period, Chinese textile industry average annual growth rate of 14.75%. Along with the international textile trade liberalization, as well as China's accession to the WTO, Chinese textile industry export competitiveness further accelerate. China's textile and clothing exports increased from $54323000000 in 2001 to $171332000000 in 2009, an average annual growth rate of 15.44%. China textile industry after years ofdevelopment, the competitive advantage is very obvious, has the world's most complete industrial chain, the highest level of processing facilities, many developed industrial cluster to market risk self regulating ability increases ceaselessly, to the industry to maintain a steady pace of development to provide a solid guarantee.
从国际环境看，随着2007年底中欧纺织品设限到期、2008年底中美纺织品配额设限结束，中国纺织品无配额时代即将来临，约占全球纺织品市场60%以上份额地区全面开放，将会给中国纺织品贸易带来巨大机遇。

而未来几年世界经济仍将处于上升区间，必将促进国际贸易的增长，这将给中国纺织品服装出口增长带来有利的国际市场保障。

From the angle of international environment, as at the end of the 2007 China-EU textile due by the end of 2008, China textile quota restrictions ended, China Textiles No-Quota era coming, accounting for the global textile market share of 60% above area is comprehensive and open, will give the Chinese textile trade to bring tremendous opportunity. But the next few years world economy will continue to rise in the interval, will promote the growth of international trade, which will give Chinese textile and clothing export growth to bring favorable international market security.
从国内经济环境看，国内需求将成为行业增长的重要驱动力。

目前，80％左右的中国纺织品在国内消费。

随着国内经济的持续快速增长，居民收入的稳定提升，将拉动内需市场的进一步发展。

From the domestic economic environment, domestic demand will become the important driving force for the growth of industry. At present, about 80% of Chinese textiles in the domestic consumption. With China 's sustained and rapid economic growth, income stability increase, will pull move inside need the further development of the market.
当前的中国纺织行业进入了一个新的发展时期，这个时期正是纺织行业产业升级的关键时期，一方面一批优势企业正通过不断创新来提升竞争力。

创新意识、品牌影响、创意文化、新技术革命、创造力等等这些现代企业的要素正在影响纺织行业的发展轨迹。

另一方面，近年来，受国际石油价格波动的影响，化纤原料价格上扬，棉花价格不稳，对纺织企业的生产成本影响很大。

部分企业的利润率趋于下降，甚至处于保本经营状态；还有少数企业正承受亏损压力。

同时，自主创新能力不足、结构性矛盾严重等长期积累的深层次问题越来越突出。

The Chinese textile industry has entered a new development period, this period is the key period of textile industry upgrading, on one hand a number of enterprises through constant innovation to improve competitiveness. Innovation, brand effect, creative culture, new technology revolution, creativity and so on these modern enterprise elements are affecting the development of textile industry track. On the other hand, in recent years, the international oil price fluctuations, chemical fiber raw materials prices, the price of cotton is not steady, the textile enterprises production cost of. Part of the enterprise profit rate to decline, even in the midst of this operating state; still a few enterprises are under the pressure loss. At the same time, inadequacy of own innovation ability, structural sex contradiction is serious long-term accumulation of the deep-seated problem is becoming more and more serious.
3、佛山的纺织业现状
In3, Foshan Textile Industry Status Quo
佛山是全国12大纺织品出口基地之一。

佛山纺织业发展时间较长，比较成熟，对市场的反应较快，能提供复杂的产品，产品的质量相对高一些。

张槎、西樵等镇的纺织类企业都超过2000家，全佛山规模以上纺织企业仅537家，整个纺织行业的企业零散分布，以小企、家族企业为主。

从业人员约28万人，主要从事针织服装。

Foshan is the country 's largest textile export one of base 12. Foshan Textile development time is longer, more mature, to respond to the market quickly, can provide complex products, products of a number of relatively high quality. Zhangcha, Xiqiao, the town of textile enterprises have more than
2000, the whole Foshan above scale textile enterprises only 537, the entire textile industries scattered, small business, family business based on. Employees about 280000 people, mainly engaged in knitted garment.
2009年佛山整体纺织工业总产值亿930.66亿，占全国纺织工业产值的3%。

占全佛山生产总值的1/5。

从2001年到2009年保持15-24%增长。

其中针织工业产值464.86亿，纺织服装、鞋、帽制造业总产值301.9亿，皮革、毛皮、羽毛(绒)及其制品业163.9亿。

In 2009 the whole textile industry total production value of Foshan billion in 93066000000, occupy countrywide textile industry production value 3%. The total GDP of 1 / 5 of foshan. From 2001 to 2009 15-24% growth. The knitting industry output value of 46486000000, textile and garment, shoes, caps manufacturing industry total output value 30190000000, leather, fur, feather (down ) and its products 16390000000.
2009年各纺织产品产量表
In 2009 the textile product yield table
佛山纺织以做出口为主，由于近年我国的市场需求大，形成了佛山纺织品现在进出口和内销的比例各占50%。

佛山纺织业在国外市场增长比较稳定，平均每年增长约3-5%。

主要进出口欧美、中东等国家。

广东省纺织出口最多的是广州，其次是东莞，佛山排行第三。

纺织业是根据工厂的纺织机器的数量来收税而且接单量大，所以佛山纺织厂家多数采取外发加工方式，外发给外面的厂家帮忙加工，主要外发加给河南、广西、四川、华东等地区加工较多。

Foshan Textile to export in China in recent years, because of the large market demand, formed the Foshan textiles import and export and domestic sales now the proportion of each accounted for 50%. Foshan Textile Industry in the international market of relatively stable growth, with an average annual growth of about 3-5%. The main import and export to Europe and the United States, the Middle East and other countries. Guangdong Province textile exports most is Guangzhou, followed by Dongguan, Foshan ranked third. Textile industry is based on the textile machine factory a number of taxes and the volume of orders, so the majority of Foshan Textile manufacturers take outward processing mode, to help the processing outside of the manufacturers, mainly outside of Henan, Guangxi, Sichuan to East China and other regions, processing more.
据统计：纱，印染布制品主要来源在三水，高明；布、服装产品主要发布在禅城，南海两区。

According to statistics: yarn, printing and dyeing cloth products mainly sources in Sanshui, Gao; cloth, apparel products are mainly published in Chancheng, two of the South China Sea area.
佛山纺织服装产业链完整，有盐步内衣、西樵面料、环市童服、均安牛仔、张槎针织、三水印染等等从原料、面料至成衣的生产与加工的完整的生产链条，产业链的支撑更为强大。

东南亚纺织虽然成本低一些，但产品也相对简单，佛山纺织服装应该致力于提高附加值，走差异化竞争的道路。

Foshan Textile and apparel industrial chain integrity, have Yanbu underwear fabrics, Xiqiao, central city children clothing, Junan jeans, knitting, printing and dyeing, Zhangcha city from the raw materials, fabric and garment production and processing of complete production chain, industry chain supporting more powerful. Textiles of Southeast Asia while the cost is low, but the product is relatively simple, Foshan Textile clothing should be committed to enhance the added value, take poor dissimilation competition path.
二、佛山各织纺市场的发展和特点
Two, Foshan the textile market development and characteristics
1、张槎针织
In 1, Zhangcha knitting
张槎镇地处经济发达的珠江三角洲的佛山市禅城区，是佛山市东西、南北交通的中心地带，325国道、广佛（佛开）高速公路口横贯境内，市区公共汽车可直达镇中心及各自然村，镇内道路纵横交错、四通八达，邻近的佛山火车站和佛山澜石港、平洲港可直达香港，佛山机场可通往全国主要大中城市，具有较便利和完整的交通网络。

张槎镇工商、银行、税务、邮电、通讯、供水、供电、治安、商业等服务机构配套齐全，为张槎镇的针织工业发展提供了有利保证。

The town of Zhangcha is located in the economically developed Pearl River Delta Foshan Chancheng District, Foshan City, is something the north-south traffic center, 325 State Road, wide Buddha ( Buddha ) Expressway export traverses churchyard, urban bus can arrive directly at the town center and the natural village, Town Road, arranged in a crisscross pattern lead in all directions, adjacent to the train station and Foshan Foshan Lanshi harbor, Ping port can reach Hongkong, Foshan Airport to the major large and medium-sized city, has a convenient and complete transportation network. Zhangcha town industrial and commercial, bank, taxation, telecommunications, communications, water supply, power supply, security, business and other service institutions is complete, the town of Zhangcha knitting industry development have provided favorable guarantee.
张槎针织行业是佛山市的传统产业，有20年的历史。

经过20年的发展，张槎针织业从小到大，从低档到中高档，从分散到集中，逐步发展壮大，成为全国重要的针织品生产基地和集散地，是张槎镇经济的重要支柱产业。

特别近年来，在张槎镇委、镇政府的引导和支持下，张槎针织产业有了一个大的飞跃。

现已建成以玉带针织城为龙头，包括大江、白坭、银达、古灶、下朗、张槎等七大针织城和布匹市场在内的针织布生产基地和集散地，现有针织厂家1600多家，厂房面积达70万平方米，拥有德国、日本、台湾等地进口针织大圆机、提花机、横机等各种针织机械逾万台（其中大圆机7100多台），还有自动织袜机3000多台，从事针织原料贸易的商铺210家，从业人员20000多人，产品遍销国内和港澳台地区以及欧美等国家。

带动了人纤产品的销售，广东、江苏、湖北、山东、江西生产厂家都来设立销售点，因而形成了人纤产品集中市场销售产品以聚酯DTY、FDY、混纺纱、棉纱为主，多以供应当地需求为主。

Zhangcha knitting industry is the traditional industry Foshan City, has a history of 20 years. After 20 years of development, Zhangcha knitting industry from small to large, from low to high, from decentralization to centralization, and gradually develop and grow, become the throughout the country's important knitwear production base and distribution center, Zhangcha town is the important pillar industry of economy. Especially in recent years, town appoint, town government in Zhangcha 's guidance and support, Zhangcha knitting industry has made a big leap. Has now been completed to jade belt knitting city for bibcock, including river, white cement, Silver Tatsu, ancient stove, under the long, Zhangcha and other seven City Knitting and cloth market, knitted fabric production base and
distribution center, the existing more than 1600 knitting factory, plant area of 700000 square meters, with Germany, Japan, Taiwan and other places imports of circular knitting machine, jacquard machine, flat knitting machine, knitting machinery more than million (of which more than 7100 Taiwan Taiyuan Ji ), as well as automatic hosiery machine more than 3000 Taiwan, engaged in knitting raw materials trade shops in 210, more than 20000 employees, the products are widely sold in domestic and Hong Kong and Macao and Europe and the United States and other countries. LED fiber product sales, Guangdong, Jiangsu, Hubei, Shandong, Jiangxi manufacturers to set up sales, thus forming the fiber product focus marketing products to polyester DTY, FDY, blended yarn, cotton yarn, to supply local demand.
针织工业的发展还带动了镇内漂染、印花、制衣等相关产业和第三产业的发展，初步形成针织产、供、销一条龙格局。

随着针织工业的蓬勃发展，与其相配套的印染业已形成一定规模，建成了张槎针织漂染厂、和利针织漂染厂、摩力克漂染厂、裕华隆漂染厂、下朗漂染厂、海业漂染厂等针织漂染企业，还建成了华通盛印花有限公司和长盛转移印花装饰有限公司的印花布及转移印花纸生产线。

此外，还有专业的定型、抓毛、剪毛、轧花、摇粒、水洗等十几家专业整理厂和十多家手工印花厂及十几家电脑绣花厂，基本上能满足张槎针织行业的各种需要。

Knitting industry also led the development of the town of dyeing, printing, garment and other related industries and the tertiary industry development, the initial formation of the knitting production, supply, sell one-stop pattern. Along with the vigorous development of knitting industry, its matching dyeing has formed a certain scale, built Zhangcha knitting dyeing factory, and Lee knitting dyeing factory, Molykote bleaching and dyeing factory, Yuhua long bleaching and dyeing factory, dyeing factory, under the long sea bleaching and dyeing factory, knitting dyeing and finishing enterprises, also built Hua Sheng Printing Company Limited and long fill transfer printing decoration limited company of printing and transfer printing paper production line. In addition, there are professional stereotypes, fleece, wool, cotton, fleece, washing and other more than a dozen professional finishing plant and more than 10 handmade printing factory and more than a dozen computer embroidery factory, basically to meet the various needs of Zhangcha knitting industry.
近年来，张槎镇的制衣业也有了较大的发展，现已发展到200多家，主要骨干企业有光大针织制衣厂、张槎针织厂、滨奇服装厂等外向型生产加工服装企业。

如光大针织服装厂在西欧两百多家商场占领了一席之地，出口创汇400多万美元；张槎针织厂多年来与彪马、自由鸟等加工的针织产品进入南美已获得免检资格；滨奇服装厂的服装已进入北京大中商场，并得到了客户的一致好评。

In recent years, the town of Zhangcha garment industry also had greater progress, has now developed into more than 200, the main businesses are the backbone of China Everbright knitted garment factory, knitting factory, Zhangcha foreshore odd clothing factory production and processing of clothing enterprises external type. Such as the China Everbright knitted garment factory in Western Europe more than 200 mall occupied a space for one person, exit is achieved collect about 4000000 dollar; Zhangcha knitting factory over the years with the puma, Free bird processing of knitted products into South America have exemption qualifications; foreshore odd clothing factory clothing has entered the Beijing large and medium-sized shopping malls, and customers get the praise.
目前，张槎镇的针织行业已具有较大的规模和实力，形成了以生产针织布为主，印花、服装、绣花一条龙，具有一定规模、产品质量稳定的针织生产基地。

At present, the town of Zhangcha knitting industry has large size and strength, has formed a production of knitted cloth, printing, embroidery, garment one-stop, has a certain scale, product quality and stability of the knitting production base.
2、盐步内衣城。

In 2, the city of Yanbu underwear.
经过20多年的行业发展和多年的品牌经营，盐步已成功创立众多内衣品牌，拥有自主品牌的内衣企业约占15%。

盐步内衣主做内销，内衣品牌在国内市场的专卖店、专柜数量近6000家，遍布国内大中城市，出口美国、加拿大、欧盟、日本、韩国、东南亚、印度、南美等30多个国家和地区。

After 20 years of development of the industry and many years of brand management, has successfully created many Yanbu underwear brand, with their own brand of underwear enterprises accounted for about 15%. Yanbu underwear main domestic sales, underwear brand in the domestic market stores, counters the number of nearly 6000, all over the domestic large and medium-sized city, exports to the United States, Canada, European Union, Japan, Korea, Southeast Asia, India, South America more than 30 countries and regions.
经过艰苦的推销过程，一些内衣品牌逐渐被人们认同，二十世纪九十年代中后期，嘉莉诗、奥丽侬、依之妮、莎莲娜、紫兰蒂等多个内衣名牌逐渐名扬中外，盐步内衣制造业在新产品开发、设计和生产水平等方面都开始跻身国际市场，欧美的著名设计师也主动到盐步与当地老板交流。

在国内内衣15个知名品牌中，盐步就有7个，占据中国内衣知名品牌的”半壁江山”。

作为一个地域品牌，盐步内衣成功的有其主要原因。

After hard selling process, some lingerie brands being accepted by people, in the late nineteen ninties, Jealousy, Oleno, Yizhini, Shaly , Purple Laanti multiple underwear brand is the famous Chinese and foreign, Yanbu underwear manufacturing industry in the new product development, design and production level have started among the international market, Europe and the United States the famous designer is also active to Yanbu and local boss AC. In the domestic underwear 15 well-known brands, Yanbu have 7, occupy the Chinese underwear brand" half of the country". As a regional brand, Yanbu underwear success has its main reason.
2.1、优势的地理位置和历史基础
In 2.1, the advantages of geographical location and the historical foundation
南海市盐步区（原为盐步镇），面积有26．12平方公里，地处广州与佛山两市之间，在南海市的东南部。

它东连广州市的芳村区，西邻南海大沥区，南依广花水道，北傍黄岐区，交通非常便利，距离广州芳村地铁口仅5分钟的车程。

City of the South China Sea area (formerly the town of Yanbu ), has an area of 26.12 square kilometers, is located in Guangzhou and Foshan between the two cities, the city in the South China Sea to the southeast. It is east of Guangzhou city Fangcun District, west of the South China Sea Dali District, South by the Canton flower water, along the Huangqi River North District, traffic is very convenient, from the Guangzhou Fangcun subway station is only 5 minutes by car.
1979年，香港”胸围大王”罗杰伦先生以”香港黛丽斯有限公司”的名义与盐步城区实业总公司合作，以”三来一补”的形式设厂加工内衣出口。

这是中国的内衣产品有了第一次踏出国门的机会——销往美国。

上世纪八十年代中期，盐步人纷纷创办自己的内衣企业，从家庭作坊起步，开始了创业之路。

充满干劲的盐步人抓住机遇，内销与外销相结合，通过不断引入先进的生产技术与设备，以及科学的经营管理理念，在经历了二十多年市场的历练之后，逐步涌现出一批具规模、上档次的品牌经营企业和企业家，打造出一个又．一个品质优良、信誉卓著的内衣品牌。

如”美思”、”戴安娜”、”奥丽侬”、”嘉莉诗”、”依之妮”、”莎莲妮”、”姐妹花”等。

1979, Hongkong" bust" to" king of Mr. Jielun Luo Hongkong Holdings Limited" with the name of Yanbu Industrial City Corporation in cooperation," three to make up a" in the form of a plant processing underwear export. This is the Chinese underwear products are the first to step door going abroad opportunity -- sold in the United States of america. Go up century eighty time metaphase, Yanbu people have set up their own underwear business, from family workshops to start, begin poineering road. Energetic Yanbu who seize the opportunity, the combination of domestic and export, through continuous introduction of advanced production technology and equipment, and scientific management ideas, after more than 20 years of market experience, has gradually emerged in a number of large-scale, on the grade of the brand management of enterprises and entrepreneurs, to create a. A good quality, reputable brand underwear. Such as" beauty"," think of Diana"," Oleno"," Jealousy"," Yizhini"," Shaly "," Jemis".
2.2、政府大力扶持
In 2.2, the government gives aid to energetically
盐步内衣能作为一个地域性品牌，能作为一个现象出现，盐步政府起了很大的推波助澜的作用。

有了政府的大力扶持，及巨额资金上的投入，才有了盐步内衣今日的辉煌。

比如举办首届内衣模特大赛、建立南海国际内衣城、举办内衣博览会、内衣文化节等都属于政府行为。

曾有记者采访盐步领导班子谈及盐步经济发展前景规划时，
Yanbu underwear as a regional brand, as a phenomenon, the government plays a very important role. With government support, and a huge amount of money on the input, only the Yanbu underwear today's brilliant. For example, held the first underwear model contest, the South China Sea city, establish international underwear underwear underwear culture festival Expo held, all belong to the act of government. There was a reporter to interview leaders spoke of Yanbu Yanbu economic development planning,
盐步政府大力建造的南海国际内衣城也以其恢弘的气势和宣传推广将载入中国内衣行业的史册，成为盐步内衣发展历史中的一个重要标志，尽管近期纷传盐步镇将拍卖南海国际内衣城，实现转制经营，但丝毫不影响其为盐步内衣行业所作出的贡献，从商业的行为来说，内衣城的运做也许是失败的，但从内衣文化及推动产业发展的的角度来看，南海国际内衣城把盐步内衣带入一个全新的高度。

内衣城里的霓裳会西餐厅可以边看内衣秀边用餐，成为一个中国最秀色可餐的主题餐厅。

Yanbu government strongly built sea international underwear City with its magnificent momentum and promotion will be recorded in Chinese underwear industry history, become Yanbu underwear in the history of development of an important sign, despite the recent speculation of Yanbu town will auction the Nanhai international underwear City, realize the management transformation, but did not affect the Yanbu underwear industry the contribution, from commercial behavior, underwear City operation may be failed, but from underwear culture and promote industrial development from the point of view of the South China Sea city of Yanbu international underwear, the underwear into a new height. The costume will underwear restaurant can watch fashion show while dining, become one of China's most be beautiful enough to feast the eyes of the theme restaurant.
2.3、市场定位准确
2.3, market positioning accuracy
盐步内衣企业认准了一个很大的空白市场，中国内衣业一直呈两极分化的局面，或高端或低端。

以黛安芬、华歌尔等为代表的国外品牌占据了品牌的高端，它们以商场专柜销售为主，竞争非常激烈，它
们价位较高，毕竟只有少数高收入女性才能承受。

而低端产品质量、款式、面料等方面又无法满足消费者日益增长的要求，所以，盐步内衣大多数品牌采用了中档价格的定位，采用专卖店经营为主的方式，避开了与商场专柜的正面抗衡，利用优良的性价比迅速在市场上打开局面，上世纪末，成衣服饰业专卖店销售模式的发展呈燎原之势，而内衣的专卖店还是这两年出现的，但内衣店发展速度之快，足以令所有的行业侧目。

Yanbu underwear and passed a large gap in the market, China's underwear industry has been in the situation of polarization, or high-end and low-end. To triumph, Wacoal, on behalf of the foreign brands occupy the high-end brand, to shopping malls counter sales, competition is very intense, their price is higher, after all, only a small number of high-income women can bear. While the lower end product quality, style, fabrics, and unable to meet the growing consumer demand, therefore, Yanbu underwear most brands use mid-range price positioning, the store runs the way that give priority to, avoid confrontation with the store counter, with excellent cost-effective quickly in the market to open the situation, the last century at the end of the apparel industry, clothing store sales model of the development of a prairie fire, and the underwear store or the two years, but the underwear store development speed, enough to make all of the industry by.
2.4、优秀的企业家造就优秀企业
2.4, outstanding entrepreneurs bring up excellent enterprise
政府搭台、企业唱戏，盐步内衣业的兴旺，最重要的一个原因还是因有一批优秀的内衣企业家。

嘉莉诗、奥丽侬、美思等无疑是盐步内衣企业的优秀代表。

The government takes a stand, the enterprise acts in a Chinese opera, Yanbu underwear industry is flourishing, one of the most important reasons or because there are a number of outstanding entrepreneur of the underwear. Jealousy, Oleno, Meisee is the outstanding delegate of Yanbu underwear.
嘉莉诗是盐步的另一个神话，这家95年才成立的企业，成立时候仅有二十几台机车，其发展的速度之快，足以令所有同行侧目。

可以说，嘉莉诗是依靠其出色的营销手段取得市场的。

正是这一批优秀的企业家和他们优秀的企业，他们的辛勤努力为他们的共同的地域带来了更多的繁荣。

他们和他们的企业也成为盐步内衣这块大旗下光荣的旗手。

Carrie poetry is of another myth, this company in 95 years before the establishment of the company, set up time only 20 locomotive, its development speed is quick, enough to make all peer attention. Can say, Carrie poetry is to rely on the excellent marketing means to obtain the market. This is a group of excellent entrepreneurs and their excellent enterprise, their hard work for their common areas brought more prosperity. They and their enterprises have also become Yanbu underwear under the banner of the glorious flag.
3、环市童服
In 3, central city children clothing
佛山环市童装产业基地建筑面积11万多平方米，位于广东省佛山市禅城区祖庙街道(原环市镇已并入祖庙街道)朝安路。