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Favorable brand image inpublic
Good technical equipments
Brand always Cheap and humble symbol in public minds
Hotel in Swiss
Brand relative to sample and cheap symbol
Complete & advance digital equipments andcomfortableroom (Bed, Floor)
Activity programs out of hotel.Such as urban location
Hotel is not only need comfortable not also safety
Large company they need a high-volume contracts with certain hotel chain
Small to medium sizes meeting and conference room will be needed in exhibition time
Less kinds of food in hotel.Too sample.
Lack of hospitality experience
Theglass of shower is claustrophobic which lack of privacy
Room Floor too hard uncomfortable
Downstairs behind lobby is cold and unwelcoming
Not the rightastrospherein some parts of hotels (bar
Hotel is relatively isolated, lack of urban location and discomfort
Captains and co-pilots’room will be better
A certain level of dining options
Long distance transportation (Bus), hotel should close to autobahn
Business Travelers
Negativeservice attitude, not professional service
Price too high, but lowquality, not equal to value of hotel
Unable to host larger conferences,Lack ofActivity programs out of hotel.
Similar service standards easy to training/selecting from employee pool (motivational job rotation)
GuestsSelf Check in
Comfortable beds and uvice and hot food during midnight & morning
Airline needs
Rooms for their crews and for layovers (100CHF for layovers)
Long-term relationships between individual hotels and crews
Customer needs
Collaborator
Competitor
Cheap and fast way to get Fast food, Fast service
Automatic C/I
A rightastrospherein every areas of hotel (Lobby-welcoming)
Local people
Local transportation company (bus, train
Technical company (technical equipment in room
McDonaldrestaurant in Swiss
Cheap price, Cleanenvironmentand Fast Friendly service
Good relationship with local
McDonald Stock helpthemselvesget investment for developing
Swiss
Flexible to manage hotel from empower by headquarters
Restaurant separated from hotel, only hotel guests could entre building
Good location 1 Km to Air and close to Zurich Messe
Room cleanliness as first
Custom-made trolley to handling luggage efficiency
Corporate Headquarters in Chicago
Tour operator,Agency
Large companies long term contract
Airline, business travelers, FIT
Zurich air port & government
“neighbor”otherlocatedindustries
Company skill
Strength
Weakness
Close to airportand 1km to autobahn(Golden Arch),restaurantOpening time 24H
Mature experience and practice in restaurant industry, over the world
Good technical equipments
Brand always Cheap and humble symbol in public minds
Hotel in Swiss
Brand relative to sample and cheap symbol
Complete & advance digital equipments andcomfortableroom (Bed, Floor)
Activity programs out of hotel.Such as urban location
Hotel is not only need comfortable not also safety
Large company they need a high-volume contracts with certain hotel chain
Small to medium sizes meeting and conference room will be needed in exhibition time
Less kinds of food in hotel.Too sample.
Lack of hospitality experience
Theglass of shower is claustrophobic which lack of privacy
Room Floor too hard uncomfortable
Downstairs behind lobby is cold and unwelcoming
Not the rightastrospherein some parts of hotels (bar
Hotel is relatively isolated, lack of urban location and discomfort
Captains and co-pilots’room will be better
A certain level of dining options
Long distance transportation (Bus), hotel should close to autobahn
Business Travelers
Negativeservice attitude, not professional service
Price too high, but lowquality, not equal to value of hotel
Unable to host larger conferences,Lack ofActivity programs out of hotel.
Similar service standards easy to training/selecting from employee pool (motivational job rotation)
GuestsSelf Check in
Comfortable beds and uvice and hot food during midnight & morning
Airline needs
Rooms for their crews and for layovers (100CHF for layovers)
Long-term relationships between individual hotels and crews
Customer needs
Collaborator
Competitor
Cheap and fast way to get Fast food, Fast service
Automatic C/I
A rightastrospherein every areas of hotel (Lobby-welcoming)
Local people
Local transportation company (bus, train
Technical company (technical equipment in room
McDonaldrestaurant in Swiss
Cheap price, Cleanenvironmentand Fast Friendly service
Good relationship with local
McDonald Stock helpthemselvesget investment for developing
Swiss
Flexible to manage hotel from empower by headquarters
Restaurant separated from hotel, only hotel guests could entre building
Good location 1 Km to Air and close to Zurich Messe
Room cleanliness as first
Custom-made trolley to handling luggage efficiency
Corporate Headquarters in Chicago
Tour operator,Agency
Large companies long term contract
Airline, business travelers, FIT
Zurich air port & government
“neighbor”otherlocatedindustries
Company skill
Strength
Weakness
Close to airportand 1km to autobahn(Golden Arch),restaurantOpening time 24H
Mature experience and practice in restaurant industry, over the world