China2010

increasing by 35% and breeding rates increasing by 50o/o in Siming Mountain
W,
vv
No. of Beekeepers No. of Beehives
r Introduced the use of natural disease prevention methods instead of chemicals r
173
450 78,30d Numb*r *f *e**ives
173
e Encouraged Tianzuo to explore new retail channels, including selJing to 14 university supermarkets
r
to provide an additional source of income
mushrooms with their ginseng
r
47
3 .Entrepreneurship
3,159
3,1
94
37,356
r ldentified a strategy for the ginseng processors to enter the end retail market r Increased the company's credibility and marketability by guiding the company owners
Project Period: 2 Years People Directly Benefited: 30 Organizations lnvolved: 2
find local wild bee honey suppliers. We also taught this business start-up how to create successful marketing
Annual Income Increase from Planting Mushrooms ($)
800 600 740
Organizations Involved: 2
**:-
400 200
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SIFE Entqr
No. of beekeepers No. of beehives
10
36 150
The aim of the project was to improve the skills of local
involved in our project to 60 over the next year' and help the beekeepers establish a co-operative to sell their honey o llanzuo have continued to expand their retail outreach without SIFE assistance
Recommended Tianzuo invest in its suppliers and"consequently they purchased hives
to increase the beekeepers production capacity by 20%
$ep.2010
r Plan to double the number of beekeeperS
additional source of income
5. Environmental Sustainability
r Ant River use environmentally friendly recycled cardboard packaging
mushrooms alongside ginseng acts as a natural fertilizer, replacing chemical equivalents 6. Business Ethics t 1Ao/o of Ant River's profits are re-distributed to the poorest ginseng growers in the form of micro-finance loans
beekeepers that raised the Chinese wild bee. This species
K*y Stati*tics
SIFE Members Involved: 8 Hours Dedicated:
of bee, which pollinates over 500 wild flowers, is facing
process. Fuithermore, using the dividend we received from Ant River, we established a micro-finance fund to provide the poorest ginseng growers with loans. We also taught them how they could use this money to inter-pldnt mushrooms with their ginseng to provide a new regular sollrce of income.
Mountain how to inclease breeding rates and honey yields.
5j20
160
fdumb*r mf Beekt
We linked the beekeepers with a local, newly established
honey company called Tianzuo who had been struggling to
o Taught four ginseng processors how to establish and run a successful business
16s,375 218,575
r Equipped the ginseng growers with the skills to inter-plant
09
10
-Mav.
72 38
Mar.2010 2010 46,706
38,806
Jun" 2010
-Auq. 2010
45,M1 36,699
TOTAL
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1. Market Economics rTaught four ginseng processors how to by-pass intermediaries and sell directly to retailers 2. Success Skills
extinction.
Avg. annual income for keeping bees (g) Tianzuo's revenue from Chinese wild bee honey ($)
14.500
Working with a local beekeeping expert, we ran an education program' to teach beekeepers in Siming
SIFE Members Involved: 14 Hours Dedicated: 1 0.080 Project Period: 2 Years People Directly Benefited: 29
nevenG:-$zogi,zls
12,1
;:€,;
We helped four ginseng processors to establish a social enterprise called Ant River, which provided a direct sales channelto the end retail market. SIFE UNNC provided the company with training and guidance throughout the
e Equipped the beekeepers with the skills to effectively raise the Chinese wild bee,
leading to honey yields increasing by 100o/o Taught Tianzuo how to create marketing campaigns and approach new retailers, resulting in them independently securing contracts with Tesco, Carrefour and Watsons
Taught the beekeepers to grow their businesses organically through profit re-investment
r The beekeepers'improved techniques have now contributed to the wild bee poputation