体验商务英语3教案unit11st

一、教案头编号：
授课班级：
授课日期：年月日年月日年月日本次课标题： Unit 1Globalization (Starting up/Listening/Reading1/Vocabulary)能力（技能）目标知识目标
1. Use words to describe 1.Concepts of globalization.
教globalization. 2.For and against views on
2. Describe the advantages and globalization.
学disadvantages of globalization. 3.Background information of 3. Reading skills: read for Boeing company.
目information. 4.Vocabulary: Entering new 4. Use words to describe markets.
globalization methods.
标
能
1. Greet the students and introduce the aims of this class
力
2. Leading-in questions
训
3. Listening: For and against globalization
练
4. Reading : Going global
任
5. Vocabulary: Entering new markets.
务
及
过
程
Teacher’s Resource Book （高等教育出版社）
参考资料
二、教学设计
步
教学内容
骤
告知 1. Concepts of globalization.
( 教学 2. For and against globalization.
内容、 3. Boeing: Becoming a global company.目的） 4. Vocabulary: Entering new markets.
Leading-in: discuss these questions:
引入Q1: What do you think globalization means?
Q2: Do you think globalization is a recent trend?
（任务
Q3: What global companies can you think of? What industries 项目）
are they in?
Q4: Do global companies do more harm than good?
Listening:
操练Stephen Haseler,Professor of Government at London Guildhall University, has written books on British and
（掌握
European politics,and on globalization. In this section he 初步或
points out how globalization increases competition.He also 基本能
describes how it disempowers local governments and suggests 力）
that large multinationals are now more powerful than some
governments.
教学Time 方法
Activities (学生活动 )
(时间 )讲授3min
15 min 提问
Answer the leading-in
questions.
播放
录音20 min Students listen to Recording
1.1 and finish the exercises.
深化（加深对基本能力的体会）
归纳（知识和能力）
练习
15min Exercises pre-teach vocabulary from the interview and focus
Do the exercise
on listening for information and for understanding.
总结 5 min 1.Vocabulary: Entering new markets. Key words and 全球
vocabulary associated with companies joining forces.化的
Globalization, in one way or another, has been going on since概念
human beings started to travel and to go to war with their及相 Keep the concept of neighbors. However, the modern form is highly dependent on关单 globalization and associated electronic communications and rapid international travel and
vocabulary in mind.
词
freight, and has grown up with them.
训练( 巩固拓展检验 )
总结作业Reading: Going global
This article talks about the attempt by Boeing to break down a
parochial company culture in favor of a more global view,
accompanied by a more international way of doing business.
1.Views on and examples of globalization.
2.Vocabulary about entering new markets.
The exercises on P7 C &P8 B.
阅读
理解
归纳
讲述
1.Discuss the questions
2 .Read the article.
25min
3. Answer the questions.
2 min
5 min
Practice
后记
Steps （步骤）
Introduction Step One
Step Two
Period I: Section I & Section IV Applied writing
Methods & Tasks（方法、任务）
1.Concepts of globalization.
2.For and against globalization.
3.Boeing: Becoming a global company.
4.Vocabulary: Entering new markets.
Leading-in: ask students the following questions:
Q1: What do you think globalization means?
Q2: Do you think globalization is a recent trend?
Q3: What global companies can you think of? What industries are they in?
Q4: Do global companies do more harm than good?
Listening: For and against globalization
Stephen Haseler, Professor of Government at London Guildhall University, has written books on British and European politics, and on globalization. In this section he points out how globalization increases competition. He also describes how it disempowers local governments and suggests that large multinationals are now more powerful than some governments.
Part A: Match the words below with their definitions.
1)Students work through the exercise individually, checking their answers in pairs.
2)Check the answers with the whole class.
Answers: 1 c) 2 a) 3 e) 4 b) 5 d)
Part B: Listen to the interview and answer these questions.
1)Tell students to read the two questions, then play the recording.
2)Divide the listening into two parts, pausing between the two main problem areas.
3)Go through the answers with the whole class.
Answers:
1.Stephen Haseler is generally against globalization. He thinks that the advantages
are outweighed by a large number of disadvantages.
2.Advantages: Globalization increases competition among companies.
3.Disadvantages: Globalization could lead to big employment problems in the West;
Globalization prevents governments from controlling their welfare systems.
Part C: Complete the text below with these phrases from the interview.
1)Write give-and-take, rule the roost and gather pace on the board.
2)Students guess what they mean. 3) Get students to work through the exercise in
pairs.4) Check the answers with the whole class.
Answers: 1 rule the roost 2 give-and-take 3 gather pace
Reading : Going global
This article talks about the attempt by Boeing to break down a parochial company culture in favor of a more global view, accompanied by a more international way of doing
business.
Part A: Discuss these questions.
1)What do you know about Boeing?
2)Where is its head office?
3)What do you think in-plant and out-plant mean?
Part B: Go through the answers with the whole class.
1.Boeing is a US company which manufactures aeroplanes for civil aviation.
Step Three 2.Seattle.
3.in-plant means in Seattle. Out-plant means everywhere.
Part C: Which of these statements are true?
1)Tell students to answer as many of the true/false questions as they can from memory.
2)Students check or complete their answers by reading the text again and underlining
the passages which support their answers.
3)Go through the answers with the whole class. Ask students to quote the relevant
sections of the text to support their answers.
Answers: 1 true 2 true 3 true 4 false 5 false
Vocabulary: Entering new markets.
In this section, students study key words and vocabulary associated with companies joining
forces.
Part A: Match the methods below to the definitions.
1)Ask the students to do this exercise individually.
Step Four2) Go through the answers with the whole class.
Answers: a d) 2 f) 3 g) 4 b) 5 c) 6 e) 7 a)
Conclusion Homework Part B: Complete these sentences with some of the methods listed above.
1)Tell students to do this exercise individually.
2)Go through the answers with the whole class.
1. joint venture 2 acquisition 3 local partner 4 licensing/franchising
1.Views on and examples of globalization.
2.Vocabulary about entering new
markets The exercises on P7 C &P8 B.
postscript。