新境界职业英语教程Unit 3-Text

in case 万一， 以免， 万一， 以免，
Write the telephone number down in case you forget. 把电话号码写下来以免忘了。 In case of rain, they can't go. 万一下雨，他们就不能去了。 In case you need something, please don't hesitate to let me know.
4. evaluate v. 评估，评价 evaluate…as… 把…评价为… evaluation n. 评价 5. provide vt. 提供，供给， vi. 准备，抚养，规定 provide sb. with sth. provide sth. for sb. -You should provide good service for your customers. 你应该给顾客提供良好的服务。
第五段译文
通过交谈提问找出 找出顾客来你办公室 找出 的原因，找出 找出他目前所使用的是什么产 找出 品，价格多少。找出 找出你所知道的该产品 找出 厂商的信息，顾客认为该厂商所提供的 服务如何。 了解这些信息对你 下一步做对比很重要。
Para. 6
Once you have evaluated your customer and have a pretty good idea of what his needs are， get ready to present the products you have， which you believe to be an ideal match to his needs.
3. present n. 礼物, 现在 adj.出席的, 现在的, 当前的 v. 推介, 提出, 赠送, 呈现 He sent her a bunch of roses as birthday present. He presented her with a bunch of roses. How many people are present at the meeting?
pop music 流行音乐 pop out 突然出去，突出 The rabbits popped out as soon as we opened the cage. 我们一打开笼子，兔子就突然跳了出来。 pop-up ad 弹出式广告 pop-up program 弹出程序 pop into 急急走进 An idea popped into his mind. 他头脑里突然闪过一个念头。
6. unfold v. 展开，打开, 开放，显露 fold v. 包，折叠， -She gradually unfolded her plan to him. load --------- unload 装载 卸载 lock --------- unlock 锁住，上锁 开锁 mask ---------- unmask 盖住 脱去面具，揭露 pack ----------- unpack 打包，包住 解开包裹
作为一个新手，你最不愿意做的事就是当顾客 走进你办公室时，向他推荐（展示）刚刚跳进 你脑海的那件产品。
Para. 3
Before you present a product to your customer, you must fist find out exactly {what your customer’s wants and needs are}. 在你向顾客展示你的产品前，你必须准确 地找出他想要，需要什么产品。
一旦你认为你和顾客达到了相谈甚欢的程度， 一旦你认为你和顾客达到了相谈甚欢的程度，你就可以 开始评估客人的需求了。 开始评估客人的需求了。
Para. 5
Start by asking questions to find out his reasons for coming in to see you. Find out {what products he currently has and uses}. And how much he pays for them. Find out all you can about the company he obtained his products from and what he thought of the customer services he was provided with. find out 发现，找出， 发现，找出， 找出客人在用什么产品， 找出客人在用什么产品，该产品厂家有什么服 务，为了做对比 It is important to know these things for reasons of comparison.
去了解你的顾客，谈论一下非商业话题， 去了解你的顾客，谈论一下非商业话题，这将是你们两 都摆脱压力，并让谈话很容易进展下去。 都摆脱压力，并让谈话很容易进展下去。
Once you believe that you and your customer have found a comfort level, begin to evaluate your customer’s needs.
Text A Presenting Your Product
Background Knowledge 产品展示是指对客户的产品进行详细展 产品展示 示，包括规格，产品的款式颜色等所有 产品详细的信息。做到让网站的产品展 示能让顾客更直观的去了解网站上所展 示的产品，让顾客在看到产品的同时对 产品的每一个信息都有一定的了解。 产品展示包括实物展示和虚拟展示两种.
如果你需要什么东西，请不பைடு நூலகம்气地对我说。
第七段译文
但是在你做展示前一定要做好准备。手 边备好所需材料，让你的推介翔实可靠。 这些材料一般包括产品宣传册和产品资料， 不仅是给顾客看，你也可以和顾客一起回 顾该产品。 边和顾客讨论产品边打开宣传册给他看。 准备好产品资料也很有帮助，万一你遇到 一下答不上的问题时，这些材料就是很好 的参考来源。
Para. 1
We all know the expression “you only get one chance to make a first impression” well, know…well 很了解，知道得透彻 我们都很了解一个说法：你只有一次机 会给他人留下第一印象 It holds true when it comes to presenting your product to your customer. 当说到向顾客展示产品时，这句话太对 了。
Para. 4
Get to know your customer， talk about non-business subjects; this will take some of the pressure off both of you and make it easier to talk to one another.
7. at your finger tips 在手边，伸手可及， 随时可供使用 finger tip 手指尖， 指尖套， finger-tip control 按钮操控，单指控制 finger tip pinch 指尖捏 8. hit with 遭遇（不愉快的）打击 The rent increase will hit the pocket of the poor. 租金上涨将加重穷人的负担。
have an idea of 知道，有所了解 have a good idea of 对…有很好的了解 have no idea of 对…一无所知，不知道 match n. 对手, 火柴, 比赛, 配偶, 般配的人 v. 相配, 和...相配, 相一致, 较量
第六段译文
当你已经评估了你的顾客，并对 顾客的需求有了很好的了解后，你 就可以准备展示你所拥有的产品了， 你相信你要展示的产品一定可以与 客人的各种需求完美匹配。
Unfold the brochure in front of him as you discuss the product. Literature is also a good way to be prepared in case you are hit with a question you can’t answer; this will be a good resource for reference. in case 万一，以防… be hit with a question 被(意外地)问到问题 a good resource for reference 很好的参考资源
Para. 8
The point {that I am trying to make} is: Present to your customer a product you believe he will need. Your presentation should be based on the information {that you have gathered from your customer during your sales session}.
Unit Three Presenting Products产品展示 产品展示
Part I Text A Pre-reading Activities Task 1 Task 2 Task 4 Summary of Text A Text A
Presenting Your Products
Text A New Words and Phrases
when it comes to….. 当涉及到…时， 当谈到….话题时， When it comes to fashion, she is an expert on this subject. when it comes to advertising, consumers should beware of the false advertisements 当涉及到广告时，消费者应该对虚假广 告保持警惕。
Para. 2 For starters, the last thing {you want to do when a customer walks into your office} is to present the first product [that pops into your head].
Para. 7
Have all the materials you need to make your presentation a solid one at your finger tips. Such materials would include brochures and literature, not only to give to your cusomer， but to go over with your customer. solid adj. 坚固的，结实的，可靠的 at your finger tips 在手边，随时可用 go over 复习，温习，回顾
1. impression n. 印象 impress v. 使…有印象，留印象， Her smile impressed me deeply. She gave me the first impression as a scholar. Her kindness gave me a deep impression. 2. pop v. 发出(砰的响声), 取出, 突然出现, 爆开, 发出(砰的响声), 取出, 突然出现, 爆开, 流行音乐, n. 流行音乐, 流行艺术 爆裂声 通俗的, 流行的, adj. 通俗的, 流行的, 热门的 突然间地, adv. 突然间地, 暴发地