国际商务礼仪英文版第二版Chapter11BusinessCorrespondence
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Essential qualities of a good business letter
Inner qualities
Simplicity Accuracy
Relevance
Neatness
Clarity Completeness Courtesy
Outer qualities
01 Quality of paper 02 Color of the paper 03 Size of the paper 04 Folding of letter 05 Envelope
Importance of business correspondence
? Help in maintaining proper relationship ? Inexpensive and convenient mode ? Create and maintain goodwill ? Serve as evidence ? Help in expansion of business
? Complimentary close ? Signature ? Enclosures ? Copy circulation ? Post script
Business correspondence —the myth
? Audience analysis ? Good/Neutral nቤተ መጻሕፍቲ ባይዱws correspondence ? Bad news correspondence
THANKS
Chapter 11 Business Correspondence
Learning objectives
? the importance of business correspondence ? essential qualities of a good business letter ? parts of a business letter ? major elements in good/bad news correspondence
Parts of a business letter
? Heading ? Date ? Reference ? Inside address ? Subject ? Salutation ? Body of the letter
? Opening part ? Main part ? Concluding Part