商务英语阅读-unit-9-Marketing

• Transport V-T. To transport people or goods somewhere is to take them from one place to another in a vehicle. 运送
• e.g. Railway lines that transport the coal to ports for export have also been flooded.
，并继续下去的动作。一般用延续性动词表示
• Para. 2 We are looking for Agents/ Distributors with experience selling products within the bedding industry. A representative of the company will be visiting the United States at the end of July.
• 消费50美元可获得一张 抽奖券，并有机会从种 类丰富的电子产品中赢 取一款
2. Agent/ Distributors
• 代理商/经销商
• Please translate the following sentences in the text. (Individual work)
• 1)para. 1 • Leading manufacturer • 主要生产商，业内领先的制造商 • Exporting to …. 思考下这两个现在分词的作用 • 现在分词分别做前置定语和后置定语。 • 翻译：本公司是澳大利亚纯正新世纪品牌被子、枕
• 翻译： • 我们寻找床上用品业内有经验的代理商或经销商加盟
。本公司将派代表在7月底访美。
Para. 3 -4
• for sth. 如需… contact sb. 联系某人 • 翻译： • For more information and appointments,
please contact us by fax at 613-977-8900
• 例如： No matter who you are (=Whoever you are), I’ll never let you in.无论你是谁，我绝不让你 进去
• No matter which…无论哪一个…… • No matter where…无论何处；不管在哪里
No matter where I go (=Wherever I go) , I will be thinking of you. 无论我到哪里，我都会想着你。 • No matter how..不管……如何；无论……多么…… No matter how hard you try(=However hard you try), you will never be successful. • 不管你如何努力，你都不会成功的
• 身体健康现已成为我们生活中的重要元素。
• Major a. You use major when you want to describe
something that is more important, serious, or significant than other things in a group or situation. 主要的; 重大的 • E.g. Drug abuse has long been a major problem for the authorities there. • 毒品滥用长期以来一直是那里的当局的一大难题。
3. Instant Lighting Charcoal
• 即燃木炭 • individual charcoal bags • 独立炭包 • last up to an hour • 持续一个钟 • all offered available online at www. • 在线www…. 可订购
Presentation
My Winter Vocation
• tell your story to your classmates! • your family, your BF, your parents,
your love story or unforgettable story. • tell us where you have been to, any
ቤተ መጻሕፍቲ ባይዱ
• representative
n. 代表；销售代理
• 例：She had a stressful job as a sales representative.
• 作为一名销售代理，她的工作压力很大。
Individual work
• Will be visiting … • 将来进行时：将来进行时表示要在将来某一时间开始
• 英国进口的高品质木材
•
• 不同种类原材料制造的 现代家具
• • 购买超过1,500元可享
受5%的优惠
• 购买的任一款家具可享 受一年内全额退款的保 证
量身定做—参观家具展览室
• Free delivery and fitting within 50 miles of any of our showrooms. We guarantee delivery within three days of purchase.
• 例：A wide range of colours and patterns are available.
• 一系列各种各样的颜色和图案都有。
no matter 的用法
• no matter作“无论”、“不管”解，用以引导表示 让步的状语从句，常用在下列句型中： 句型中的No matter what (who/when etc.)...分别表示“无论 何事”、“无论何人”、“无论何时”等，这个从句 可以置主句之前，也可以置主句之后。
Individual work
• Para. 2
• Phrases: look for 寻找
• Bedding industry 床上用品行业
• With experience selling….
• with sth. 通常用作后置定语，修饰前面的名词，可 以理解为“拥有….的…..”
• Within prep. 在….（时间/范围）内
• Handle V-T If you say that someone
can handle a problem or situation, you mean that they have the ability to deal with it successfully. (成 功地) 处理 ~ sth
• 一年内退款保障
量身定做—参观家具展览室
• Top quality woods from Britain
• Modern furniture in different kinds of other materials
• 5% off every purchase of over 1,500.
• A 12-month moneyback guarantee for every item bought.
• For every $ 50 you spend, pick up a ticket for one of our prize draws and win one of a wide range of electrical goods
• 任一展厅附近100英里 之内免费运送安装。
• 我们保证购买后三天内 交货
places of interest, any….. • What did you do in the vocation?
Travelling, sightseeing, visiting friends and relatives, watching movies and TV shows, or……..
量身定做—参观家具展览室
• traditional or modern style
• top quality • 5% off • Free delivery • Within…
E.g. within 1 week • Money-back
guarantee
• 传统或现代款式 • 质量上乘
• 打95折 • 免费发货 • 在…时间/距离内
Activity 4 • cba
Activity 5
Activity 7
• 1. a • 2. h • 3. d • 4. i • 5. c • 6. f • 7. e • 8. g
• A. -2-g
Activity 6 • F within
50
miles
•
B. -3-e
• F over $1500
Activity 2
• product presentation • Catalog • Advertisement • Trade fair
• CDAB
• 产品介绍 • 产品目录 • 广告 • 贸易会，商品交易会
• Range
• A range of things is a number of different things of the same general kind. (同类事物的) 一系列
头的主要生产商。产品销往欧亚，现欲开发美国市场
V-ing作现在分词.
• 具有形容词的特征,在句中当定语,表语,宾补, 主补,状语. 例子:The rising sun looks very beautiful.(前置定语,表动作正在进行) ★The boy talking with the teacher is our monitor.(分词短语当定语则在所修饰名 词的后面当后置定语.) = The boy who is talking with the teacher is our monitor.
unit 9 Marketing
市场营销
Objectives
• understand the definition of “marketing”
• learn about advertisements • know 4 Ps and 4Cs • realize the importance of market
• 如需更多信息或预约，请传真613-977-8900 联系我们。
• Send us your salary requirements, a resume, and names and addresses of three references.
• 请给我们发送您的工资要求和简历，以及提供 三个推荐人的姓名和地址。
research • use the basic terms concerned
Pre-reading Activity 1
advertisement
Product
Market survey
marketing
Promotion Customer
Cost
Promotion/ communication pricing
• C. -8-c
•T
• D. -5-b
• F USA
• E. -10-a
• F American-UK • F. -6-j
•T
• G. -4-h
• H. -9-f
• 9. j
• I. -7-i
• 10. b
• J. -1-d
Language points
• Element n. A particular element of a situation,
• 由no matter + what等引导的让步状语从句。No matter后面接关系代词或关系副词引导状语从句在 句中作让步状语。 No matter what you do, you must be very careful.不管做什么事，你都必须非常细心。
No matter之后可用what以外的 关系代词或关系副词
activity, or process is an important quality or feature
that it has or needs. 要素; 特点 • E.g. Physical fitness has now become an
important element in our lives.