咨询方法与工具资料库MSTRLIST【精品文档】

Practice/Operations Competitive Strategy/Target Market
Consulting Firm Key Capabilities including
Scope of Services,
Organization size (Internal,
National, Regional, Local),
Reputation/Image) Service Definitions Key Clients or Target
Client Profile
Marketing/Sales Approach:
Advertising Message, What have
they published, How do they
promote services
Industry Focus,
if any
Strengths / Weaknesses
(including Key Personnel /
Principals)
BRAND/IMAGE
The Advisory Group Staff=26 image positioning
Other Services:
product positioning
pricing
customer satisfaction
NPD agribusiness utilities hospitality telecomm
Gerstman & Meyers Inc. staff=50
revenue=$7mm
brand identity mgmt “Identifying Key Branding
Strategies”
Several workshops on brand
identity
consumer products
services
Lippincott & Margulies (Div of Mercer Mgmt Consulting) brand identity
brand imaging
Other Services:
marketing
communication
Creating new names for
corps/products as the catalyst for
new image
all
Practice/Operations
Competitive Strategy/Target Market
Consulting Firm
Key Capabilities including
Scope of Services, Organization size (Internal, National, Regional, Local),
Service Definitions
Key Clients or Target
Client Profile
Marketing/Sales Approach: Advertising Message, What have they published, How do they
promote services Industry Focus,
if any
Strengths / Weaknesses (including Key Personnel /
Principals)
Group
Fortune 1000
Other Services:
Marketing effectiveness Channel management Marketing and sales information systems Sales force effectiveness Market forecasting
Technologies
transportation consumer goods telecom many professional firms - IBM, MCI, Compaq, Hewlett Packard, etc.
Practice/Operations Competitive Strategy/Target Market
Consulting Firm Key Capabilities including
Scope of Services,
Organization size (Internal,
National, Regional, Local),
Reputation/Image) Service Definitions Key Clients or Target
Client Profile
Marketing/Sales Approach:
Advertising Message, What have
they published, How do they
promote services
Industry Focus,
if any
Strengths / Weaknesses
(including Key Personnel /
Principals)
MARKETING
Daniel Adams Co. Staff=26; Rev=$525K
Geo:world Market positioning “Market Positioning”
“Brand Value Equity”
“Consumer Understanding”
Methodologies:
Wilson Multi-level mgmt survey
Org Climate Survey
Hermann Bain Dominance
Survey
Service
Package goods
Abby & Fauman Consulting Marketing Strat
Market forecasting
“Aggressive pricing for profit
and growth”
consumer durables,
broadcasting,
transportation
retail
Fry Consultants Staff=24 marketing effectiveness Retreats and strategic planning
sessions for management groups
all
Kuczmarski & Assoc. Staff=30 product positioning
marketing mix
Other Services:
NPD-roll out
channel management “Managing New Products”
“Value Based Leadership”
“The Power of New Products”
“NPD Team Building”
“Learning from NPD Failures”
consumer durables
consumer package
high tech
financial services
retail
non-profit。