牛津译林版 必修四 Reading unit1 Advertisements(共37张PPT)

Suppose your father is a smoker. What will you do after seeing this picture?
I will persuade my father not to smoke. I will persuade my father out of smoking.
summary
说服某人做某事 给某人治好 … 治愈…的疗法 对某事做出评价 使某人/某物受益 得益于… 对…有益处 为了…的利益 促销，推销某物 旨在做某事 意识到，明白
使某人意识到
persuade sb. to do sth. cure sb. of … a cure for … comment on sth. benefit sb./sth. benefit from… be of benefit to … for the benefit of … promote sth. be meant to be aware of make sb. aware of
What is the supermarket doing?
The supermarket is promoting its products.
promote
① to give sb. a higher position or rank
② to help the progress of ③ to help to organize and
The letter wa_s__m_e_a_n_t_t_o_ prove that no_t_a_l_l____ ads are false. I wrote a letter to my friend in order to prove that some ads are true. .
An advertisement uses words and pictures to persuade people to buy a product or service， or to believe in an idea. (Page 2，line6-7)
I should cure (矫正)my boy of the bad habit.
The talk with the expert was meant to find a solution.
These books are meant for mothers like me.
purpose The talk with the expert was meant to find a solution.
Practice
1. Fill in the blanks with the words or phrases from the box. Change the form where ary.
persuade cure When it comes to
benefit promote not all be meant to
These books are meant for mothers like me.
be designed for
be meant for be meant to
Wheelchairs are meant for the old. The programme is meant to encourage more people to join in public service activities.
A．suggested
B．advised
C．persuaded
D．told
2. Bob，stop playing computer games! I don’t think
you can __________ the game.
A. benefit
B. benefit from
C. benefit to
D. benefit of
It is proved that the medicine will be a cure
_________lung cancer.
A．of
B．for
C．to
D．On
The government is trying to do something to
_______better understanding between the two countries.
1) The doctor __c_u_r_e_d_ her of a bad cold．
2) __N__o_t_a_l_l __ the children like the film.
3) Mrs. Green was glad because she _p_e_r_s_u_a_d_e_d__ her husband _i_n_t_o__ buying a car.
summary
当谈到… 免费地 公共福利 保护 … 以免 … 即使 欺骗某人做某事 乐于做某事 欺骗，捉弄某人 过更好的生活 涉及，关于，处理，应付
when it comes to… for free public welfare protect … from … even if/though fool sb. into doing sth. feel pleased with sth. play tricks on sb. lead better lives deal with
4) Do you have any idea how to p_r_o_m__o_t_e__ this product?
1. Mr. Li no longer smokes now because his
wife________ him to give up smoking last year.
verb
Doing eye exercises benefit our eyesight.
Doing eye exercises is beneficial to our
eyesight.
is of benefit to
adjective
noun
This statement tries to fool you into assuming that the toothpaste cures bad breath，yet it does not say that! (Page 2，line17-18)
谈及
When it comes to promotion, most people feel pleased with it.
when it comes to…
谈及
注意: (1)when it comes to… 中的to是介词，后接 名词
或者V-ing. (2) 本句常用一般现在时。 (3) 可置句首或句尾。
Think about why you should do the things the ad suggests，or buy the product or service the ad promotes. (Page 3，line40-41)
to help sell a new product, film etc.
W_h_e_n__it_c_a_m__e_t_o_ads, she didn’t get a good impression.
She said that companies just made people know and buy their products.
Companies just p_r_o_m_o_t_e__ their products.
cure vt. /n to make an illness or medical
condition go away
Why does she look hopeless?
Doctors can not cure her disease. Up to now there has been no cure for such disease.
persuade vt.
to make someone decide to do something
Why is the cat saying so?
The cat is persuading the mouse to be his friend. The cat is persuading the mouse into being his friend.
…wondered whether advertisements could b_e_n_e_fi_t us in any way. I was confused and wondered whether advertisements could do good to us in any way.
How I wish my persuasion could benefit my father!
benefit vt. /vi.
to give sb/sth an advantage, or help sb/sth in some way
Doing eye exercises benefits our eyesight. Our eyesight benefits from doing eye exercises. For our benefit (为了我们的利益) , we should do eye exercises.
A．raise
B．promote
C．heighten
D．increase
3. Paraphrase the following sentences.
The new highway will benefit the village people. →The village people will __b_e_n_e_fi_t__ ___f_r_o_m___ the new highway. →The new highway will _b_e__ b_e_n_e_f_i_ci_a_l_ __t_o_the village people. → The new highwaywill __b_e_ __o_f __ _b_e_n_e_f_it_ __t_o_the village people. →_F_o_r__ _p_e_o_p_l_e’_s__ _b_e_n_e_fi_t_, the government is building a new highway.
部分否定
“不是一切都…/不总
（partial negation） 是都…”
?
glitter 发光
All that glitters is not gold. = Not all that glitters is gold.
发亮的东西并不一定是都是金子。
not加all，both，every，always， everywhere/everybody/everything…，不论not位于这 些词的前面还是后面
They kept advising me to buy the medicine.
They tried to p_e_rs_u_a_d_e____ me to buy the medicine.
When she talked about ads, my friend didn’t get a good impression.
start
a
They discussed how to promote cooperation
between the two
countries.
b
He promoted a campaign to remind
the public of protecting
the wildlife.
c
He has been promoted to general manager.
完成句子
当谈到交朋友，你再怎么小心都不为过。 __W__h_e_n_i_t_c_o_m_e_s__to__m_a_k__in_g__fr_i_e_n_d_s_, you can’t
be too careful.
Not all ads play tricks on us though.
(Page 3，line27) 然而，并不是所有的广告都跟我们玩这类把戏。
M4 U1 Advertising
Reading 2 (Language Focus)
Let’s fight the cough!
I thought that it could make the cough go away.
I thought it could c_u_r_e____ the cough.