英语专业四级阅读理解高分特训100篇-第4章英语专业四级能力提升篇（商业经济类）【圣才出品】

英语专业四级阅读理解⾼分特训100篇-第4章英语专业四级能⼒提升篇（商业经济类）【圣才出品】
商业经济类（Passage 83～88）
Passage 83 题材：商业经济类字数：476 建议⽤时：6.5分钟
The global financial crisis of 2008 hit consumers hard. Two years later, and they're still reeling. Spending is down across the board, and even the more affluent are watching their pennies. In this fearful climate, retailers are applying ever more scientific and psychological tactics to lure them back. This was made clear to me on a memorable day in 2010 when I visited the laboratory outside of Chicago of one of the world's largest consumer goods manufacturers.
After driving for nearly two hours, I reached my destination: a huge, imposing warehouse, with no outward sign, and a vast parking lot full of cars. A friendly receptionist checked my identity, had me sign all sorts of paperwork, and directed me through a door labeled Control Room. It was massive, and resembled images I've seen of NASA's operations area—row upon row of people staring intently at hundreds of screens, only they were monitoring shoppers pushing carts around the aisles of a supermarket that had been designed to test their responses to different marketing strategies. “Take a careful look at this lady,” said one of the monitors, pointing to a middle-aged woman on the screen. “She's about to enter our latest speed-bump area. It's designed to have her spend 45 seconds longer in this section, which can increase her average spend by as much as 73%. I call it the zone of seduction.”
This particular section of the market was different from the usual aisle. For a
start, it had different floor tiles—a type of pattern conveying a sense of quality. And instead of the cart gliding imperceptibly across nondescript carpet, it made a ringing sound, causing the shopper to instinctively slow down. The shopper's speed was displayed at the top of the screen, and as soon as she entered the zone, her pace noticeably slowed.
Over several months of experimenting with signs, the team noticed that using a dollar sign in front of the price decreases our likelihood of making the purchase. The dollar sign is a symbol of cost, rather than gain. Removing the sign helps the consumer escape the harsh reality of outstanding bills and longer-term financial concerns. No doubt the larger cart and the changed floor tiles also played their part, but what was most surprising was our need to hoard. A pronouncement allowing only three cans per customer can seal a deal.
The next time you go grocery shopping, take a look at the signs, the type of floor, and even the carts. Everything has been designed with an eye towards getting you to grab those three cans of something that was not on your list. The more attention you pay to the details, the more aware you'll become of how you're being manipulated. One thing is for certain; whoever made those three cans will be watching you just as closely.
1. It can be inferred from the first paragraph that _______.
A. the affluent are more thrifty than the average people
B. there is lack of consumer confidence after the financial crisis
C. consumers tend to increase their savings for bad years
D. retailers are expect to reduce prices to promote sales
2. Which of the following statements is TRUE of the laboratory?
A. The warehouse is similar to NASA in terms of size.
B. Shoppers of many supermarkets were monitored.
C. The scenes in the laboratory were awesome.
D. A middle-aged woman was picked out randomly.
3. We can infer from the passage that shoppers _______.
A. should realize the marketing strategies of manufacturers
B. may be tempted to buy things they didn't intend to
C. are under constant supervision of manufactures
D. should watch their wallets when going shopping
4. Which of the following is the best title of the passage?
A. The Appeal to Your Stocking Instinct.
B. Retailers' Marketing Tactics and Performance.
C. What Your Supermarket Knows About You.
D. The Impact of the Recession on Consumers.
5. What does t he word “imperceptibly” （Paragraph Three）probably mean?
6. Which was a little unexpectedly effective in sealing a deal?
「⽂章⼤意」
本⽂围绕零售商针对消费者⼼理采取的营销策略进⾏说明。

⾸段由⾦融危机后消费者的消费意愿降低引出主旨，末句提到位于芝加哥外的消费者实验室。

第⼆段描述实验室⾥的监
控场景。

第三段具体分析超市⾥减速区吸引消费者的原因。

第四段分析对消费者⾏之有效的消费策略。

末段⾸尾呼应，指出消费者处于零售商的监控以及消费策略的引导之下。

答案详解
1.B 推断题。

根据⽂章第⼀段第⼆、三两句可知，消费者信⼼不⾜、消费意愿降低是2008
年的全球⾦融危机导致的结果，所以本题应选B。

2.C 推断题。

根据题⼲关键词laboratory可将本题的答案定位到⽂章第⼀段最后⼀句。

结
合根据内容，以及下⽂第⼆段第⼀句提到的“a huge，imp osing warehouse”和第三句提到的massive，resembled images等表达，推断可知实验室⾥的场景叹为观⽌，令⼈难以忘怀，所以本题应选C。

3.B 推断题。

本题答案在⽂章最后⼀段。

由该段第⼆句可以看出超市精⼼布置的⽬的在与
使⼈们购买不在购物清单上的物品，也就是选项B说的诱惑⼈们买他们本不打算买的东西，所以本题应选B。

4.C 主旨题。

纵观全⽂可知，本⽂通篇都围绕着零售商如何揣摩消费者⼼理，如何针对其
⼼理特点采取不同营销策略，吸引起购买商品这⼀问题进⾏分析，可见C选项概括了本⽂的内容，所以本题应选C。

5. Inconspicuously.
语义题。

由题⼲中的imperceptibly可知本题答案在⽂章第三段，该段第第⼆句⾸先提到了购物车推过地砖时会发出声响，结合前⾯提到的地毯，推断可知，购物车推过地毯时⽆声⽆息不能引起⼈们的注意，inconspicuously意为“难以觉察地”，符合此处语境。

6. Restriction in sales.
细节题。

根据题⼲中的关键信息sealing a deal可将本题的答案定位到⽂章第四段结尾句。

题⼲中的unexpectedly与该段倒数第⼆句中most surprising 为同义表达，根据原⽂可知令实验者感到意外的有效措施就是a pronouncement allowing only three cans。

「词汇装备」
reel n. 卷轴；（磁带等的）⼀盘；旋转；蹒跚v. 卷…于轴上；使旋转
cart n. ⼤车，⼿推车v. ⽤车装载
nondescript adj. ⽆可名状的，难以区别的；⽆特征的affluent adj. 丰富的；富裕的
seduction n. 诱惑
pronouncement n. 声明
manipulate v. （熟练地）操作；使⽤；操纵；利⽤；应付；假造
Passage 84 题材：商业经济类字数：492 建议⽤时：7分钟
According to a new research released this week from Miller-Williams, e-commerce customers feel that over 80 percent of their decision to purchase or not reside in issues beyond their online experience. What’s really important to customers is brand performance.
The research was based on interviews with 976 active customers of various top
performing e-commerce companies （excluding travel）including , AOL, Time Warner, , eBay, and Yahoo. Current, former and potential customers were asked to describe their ideal e-commerce company vis-a-vis a subset of the top e-commerce companies.
Of the five attributes customers use to evaluate e-commerce companies, the Clicks Interaction driver makes up only 15 percent of decision-making. The Clicks driver incorporates all aspects of the customer’s online experience, including pricing, customer support, the quality of offerings, and mistake rectification. Brand Performance topped the list （35 percent）, followed by Financial Longevity （18 percent）, Strategic Direction （17 percent）and Clicks Interaction （15 percent）. These five at tributes, or drivers, make up 100% of a customer’s decision to purchase from a site or not. Customers recognize the value of a well-performing brand and today’s top e-commerce companies are clearly meeting their expectations—a key to their success. Based on this response, the study suggests that companies should continue, or even increase, their investments in traditional advertising campaigns. According to the study, is the premier e-commerce company, having translated its Brand Performance into value on the Bricks Interaction. The research shows Amazon’s value here is essentially the equivalent of a retail storefront, something that customers don’t see in the other e-commerce companies. Customers wholeheartedly agree that e-commerce companies need to better demonstrate their financial security. What’s more interesting is that customers do
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